VOGUE’s POPULAR VIDEO SERIES ‘IN THE BAG’ PREMIER's IN INDIA FEATURING DEEPIKA PADUKONE

25th May, 2022: India’s leading fashion authority, Vogue India brings their globally renowned celebrity video series ‘In The Bag’ to India for the very first time. The first episode of the series was released with Deepika Padukone today who gives viewers a peek into what's interesting in her bag. The series is known to have starred celebrities like Victoria Beckham, Angelina Jolie, Brooklyn Beckham, Serena Williams, Kendall Jenner amongst others on their YouTube Channel.

The actor known for her style statements  takes us through the contents of her newly acquired Louis Vuitton Dauphine bag. Vogue India shares a full scoop on what's in her bag and there are quite a few surprises. Through the video, she gives us a  glimpse of what she says “carrying her whole house in her bag”. From her beauty essentials, accessories, a quirky keychain, some technology and her most essential kit  it’s all there. Especially watch it for her pencil dialogue hack and her obsession with collecting airline miles with her laminated air miles cards which she says are far more important to her than her credit cards.

“Our May cover star Deepika Padukone represents a modern woman who is comfortable in her contrasts. The 36-year-old global megastar is equally comfortable in ball gowns as well in track pants–we’re thrilled to have her in our first episode of the In The Bag series,” says Megha Kapoor, Head of Editorial Content, Vogue India.

Vogue India's May cover star, Deepika Padukone has been appointed as Louis Vuitton's first ever Indian brand ambassador. The announcement came shortly after Padukone was featured on the cover in a Louis Vuitton ensemble. The photo shoot of the magazine's May 2022 issue, sees her wearing a variety of Louis Vuitton outfits and accessories. In the cover story, Padukone discussed her previous campaign for the brand and her working relationship with its creative director, Nicolas Ghesquière. In the year 2020, she became the first Indian ever to work with the prestigious brand. Back then, she posed for a vintage book cover alongside GOT fame, Sophie Turner, among others.

The first Indian episode of the series premiered on Vogue India’s YouTube channel and was promoted across their digital platforms.

Please find a few quotes from the video below. 

“ My airline cards are more important than my credit cards”

“ What I think an actor should always carry in their bag is a memory of something to keep them grounded”.

“ My notebook is extremely important and I am a little old school like that. I do appreciate technology but I think it's important and this is what my father taught me: always make notes and I carry a pencil instead of a pen”.

“The essential kit has all the medicines, a pen to clean stains, wet wipes,  tampons, there is a nail file, Alka-seltzers if you are hung over, safety pins which are extremely important, band aids -  it has everything.”