Radio City celebrates the love for music on the occasion of World Music Day

Multiple campaigns across stations have been chalked out to bring people together and celebrate the diversity of 

Indian music

 

India, 21^st June 2022: Radio City, India’s leading radio network celebrates World Music Day across the country in conjunction with International Yoga Day as both the iconic days are observed on 21^st June 2022. The celebrations are being held through various activities in multiple regions such as Gujarat, Rajasthan, Maharashtra, Delhi, South India. World Music Day is one such day that honours singers and musicians for their contributions in the field of music.

Radio City Gujarat and Rajasthan have designed week long campaigns ‘Taste of India’ and ‘Mera Wala Gaana’ which commenced on 16^th June. The campaign Taste of Music enlightens the listeners about varied genres of music such as jazz, rock, hiphop, classical, etc. that exist within Bollywood music. On the other hand, ‘Mera Wala Gaana’ celebrates the motto ‘Radio City wahi gaane chunti hai, jo city sunti hai’. Through Mera Wala Gaana campaign, the radio station encourages the audience to share their favourite playlists on WhatsApp and Radio City will choose from this list to play songs on World Music Day.

Radio City Delhi has amalgamated World Music Day with International Day of Yoga by launching a ‘Rap Yoga’ video which has RJs and local influencers doing yoga to rap music. Similarly, Radio City Bengaluru is playing songs of various languages such as Punjabi, Haryanvi, Bengali, Tamil, Telugu, Hindi and Rajasthani in the spirit of commemorating how music breaks the barriers of language and depicts the diverse culture of India.

An innovative campaign launched in Mumbai ‘City Ka Instant Music’ encourages listeners to create instant music, using anything around them and record a small video of themselves singing any song while creating beats with simple things like table, plate, etc. and post the video on their social media handles by tagging the RJs and Radio City. The best video will be gratified by Radio City. Bollywood singers Shekhar Ravjiani, Astha Gill, Divya Kumar, Vishal Mishra, Javed Ali have shared their instant music for this campaign. Additionally, a music band ‘Dharavi Rocks’ based in Mumbai's Dharavi were present at Radio City Mumbai office on the occasion of World Music Day to perform and showcase their talent. Dharavi Rocks is a bunch of slum kids jamming to a better life by transforming junk such as drum that is used to store water, cans, sticks, glass bottles, metal caps, and what not into musical instruments.

Commenting on creative campaigns designed for World Music Day campaign, Mr. Kartik Kalla, Chief Creative Officer, Radio City said, “People listen to music regardless of whether they are happy, unhappy, romantic, or in any other scenario. Music brings people together, despite differences in language, religion, and region. Radio City has been a pioneer of music led initiatives, and that’s why, we are always labelled as the Musical Radio Channel. This year, we celebrate this diversity by creating campaigns where listeners feel close to the world of music and understand the real essence of music in their lives.” 

About Radio City:

Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India and with over 20 years of expertise in the radio industry, Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 25.0% and 14.7% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 08, 2022). Radio City Delhi ranks #3 with 12.1% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 08, 2022).

Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners in 34 cities covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 other web-stations, through its digital interface, www.radiocity.in

Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio.

Radio City bagged 85 awards across national and international platforms like Golden Mikes, India Radio Forum, New York awards, ACEF awards etc. in the recent past. Radio City has consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. Radio City has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.