Clix Capital salutes the determination of Indian MSMEs, and launches Jazba as its new marketing campaign

• The series of 3 ad films showcases the unwavering commitment of a doctor, a school owner, and a woman entrepreneur who is ready to leap in their journey to make a mark. 

Link to the ad films:

• MSME Loans: https://www.youtube.com/watch?v=b2aXtY8aSlc
• School Finance: https://www.youtube.com/watch?v=Hwu9OlIJk90
• Healthcare Equipment Finance: https://www.youtube.com/watch?v=4CdVzboDhxs
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Mumbai / New Delhi, 23rd February 2024: Clix Capital, one of India’s fastest-growing new-age NBFCs, has announced the launch of a new campaign ‘Har Jazbe Ke Liye’, which celebrates entrepreneurial journeys and determination of MSMEs from across the country’s length and breadth, that has been made possible by its quick and accessible business loans, school financing, loan against property and healthcare equipment finance. Recognizing that passionate business owners, entrepreneurs, and professionals often need access to timely and adequate finances to support their ventures and aspirations of supporting society, Clix Capital’s new campaign demonstrates how it stands firmly with individuals carrying the indomitable spirit, with the principal thought ‘Har Jazbe Ke Liye’.

To announce the campaign, the company has launched 3 digital films on its owned channels i.e. LinkedIn, Twitter, and Instagram. The digital films are conceptualized and produced by House of Omnific in association with Clix Capital. Through this campaign, the company salutes the fighting spirit of entrepreneurs and small business owners who strive for excellence despite being financially underserved.

The series of 3 ad films showcase the unwavering commitment of a doctor, who can procure a hi-tech CT scan machine at his clinic in a small town, a principal of a school who can promote girl child education and help students with digital skilling by adding a computer lab facility, and a woman entrepreneur who can scale her feminine hygiene products business to meet rapidly growing rural demand. 

India as a country is growing rapidly and is on its way, to being the third-largest economy in the world by 2027. Sectors like healthcare equipment, MSMEs, and education are the major contributors to the Indian economy and have played an integral role in employment generation. The sectors also support India’s dream of becoming a $5 trillion economy. 

With this campaign, Clix Capital aims to reaffirm its commitment to empowering Indian MSMEs with its array of financial solutions leading them on their path to success. It is this indomitable spirit that forms the cornerstone of Clix Capital’s ethos. This campaign is aligned with the purpose of the company i.e. being a responsible lender that is taking strides towards developing the India of the future.

Link to the ad films:

• MSME Loans: https://www.youtube.com/watch?v=b2aXtY8aSlc
• School Finance: https://www.youtube.com/watch?v=Hwu9OlIJk90
• Healthcare Equipment Finance: https://www.youtube.com/watch?v=4CdVzboDhxs

Commenting on the launch of the Jazba Campaign, Mr. Rakesh Kaul, CEO, Clix Capital said, "We at Clix Capital are committed to the holistic development of the nation and creating a positive impact on the lives of thousands of entrepreneurs that are seeking loans to grow their businesses. With the launch of the Jazba Campaign, we aim to salute the courage of our customers who are ready to take the next step in their entrepreneurial journey. As a lender focused on meeting the financial needs of underserved MSMEs and entrepreneurs, we are constantly inspired by the resilience and passion of the people we serve. We truly believe in the India growth story and are proud to be a part of the journey of the ever-growing community of pool of homegrown businesses and enterprising ventures that building the future of the country."

Recently, Clix Capital entered into a co-lending partnership with Karnataka Bank to extend loans to MSMEs across India. The company had reported strong results in the H1’FY23 with over INR 5000 crore AUM and a 200% surge in PAT. The company also created a new milestone of disbursing over INR 20,000 crore of loans in total, having supported thousands of deserving MSMEs and SMEs for their growth ambitions and in creating jobs for our economy. The company is expanding its Phygital coverage rapidly, with a presence in 28 cities and covering over 50 locations across India. With a workforce of over 650 employees, Clix Capital aims to make significant strides towards its 10,000 Crs AUM journey.

About Clix Capital Services Pvt Ltd

Clix Capital is one of the fastest-growing NBFCs and focuses on leveraging technology and deep analytics to offer innovative lending solutions to India's thriving SME sector in the form      of secured and unsecured business loans, healthcare equipment finance, mortgage finance, and  K–12 school financing. The company is led by its CEO, Rakesh Kaul, who has an illustrious track record in the financial services industry. Co-founded by Industry veterans Pramod Bhasin and Anil Chawla in 2016 through the acquisition of the lending and leasing business of GE Capital, the company is backed by AION Capital Partners Limited, a private equity fund      that is an affiliate of Apollo Global Management, LLC. Apollo Global Management is one of the largest alternative investment managers globally with assets under management (AUM) of $513 billion.