08 January 2025, Mumbai, India:
The wait is over! Ajio Luxe Wkend (ALW), India’s ultimate luxury extravaganza, is back to celebrate a landmark Edition 5 from January 10 to January 12, 2025.
Presented by Title Partner Ajio Luxe, with support from Associate Partners Chivas Luxe Collective Perfumes and HSBC, this spectacular event is produced by The Magnanimous Group in partnership with The Established. This year promises to be nothing short of extraordinary. Prepare for a dazzling showcase of unmatched elegance, cutting-edge innovation, and unforgettable collaborations, making it the most anticipated event in the luxury calendar.
Marking half a decade of redefining luxury, ALW 2025 elevates its offerings with dynamic brand showcases, one-of-a-kind activations, and innovative experiences tailored to resonate with both brands and attendees. Every element, from the reimagined layout to the stunning installations, reflects the event’s commitment to providing a multifaceted journey that blends style, creativity, and design like never before.
Curated by icons of creativity, this edition boasts an impressive line-up of curators, each adding their unique perspective to the event: Anaita Shroff Adajania for Fashion, Ashiesh Shah for Home & Design, and Shalini Passi for Art & Installation, presenting an exclusive curation and one of the largest art collections ever showcased at Ajio Luxe Wkend.
Spread across four thoughtfully curated zones—HSBC Prive Lounge – designed by the iconic Gauri Khan, this space will host exclusive networking opportunities; House of Chivas – a sophisticated retreat that embodies modern, contemporary, and maximalist opulence, expertly designed by Kunal Rawal will host HSBC Power Panels by The Established—stimulating conversations by Industry Leaders; Ajio Luxe – a luxury, lifestyle hub hosting highly anticipated brand experientials and ground-breaking launches in the country, and Tira - the event’s beauty partner, bringing the best in beauty experiences to life across the 3 days; the event delivers an extraordinary experience, packed with exclusive highlights and brand debuts.
The event promises an extraordinary three-day celebration of luxury, creativity, and innovation. Discover a reimagined shopping experience with a curated selection of international and homegrown brands, thoughtfully designed to spark curiosity and inspire.
The opening evening themed The Gilded Hour, is an exclusive invite-only first look at Edition 5 of ALW. An ultra-special show will celebrate the seamless blend of timeless craftsmanship and modern style, embodying the essence of Tyaani’s jewellery. The runway will be transformed into an elegant canvas— understated opulence and immersive, designed to let the jewellery take centre stage. The interplay of shadows and light will create a visual masterpiece, ensuring every jewel catches your eye and tells its story of heritage, modernity, and refined luxury. Adding to the allure, Karan Johar and friends will take the runway with some of the most iconic faces from the world of fashion and cinema adorned in Tyaani's exquisite jewellery.
Speaking about the event, Akash Sheth, Co-Founder of The Magnanimous Group says, “We strive to redefine a luxurious experience through an immersive lens with every edition. As we celebrate a milestone with Edition 5, we are thrilled to bring together an unparalleled mix of creativity, innovation, collaboration, and culture across art, fashion, design, and lifestyle. This year’s event is a testament to our commitment to pushing boundaries, offering our guests a dynamic journey through curated experiences that are as inspiring as they are engaging. Ajio Luxe Wkend is more than an event—it’s a celebration of the evolving luxury and lifestyle landscape in India, and we are proud to be at the forefront of this movement.”
Day two promises a journey through the epitome of luxury, beauty, and the dynamic consumer of today. House of Chivas hosts HSBC Power Panels by The Established, with discussions ranging from ‘India's Global Luxury Moment: Designers, Ambassadors, and Collaborations’ and ‘New-Age Luxury: Shaping India’s Next Boom’ to ‘How Gen Z Is Redefining Beauty Standards in India.’
The HSBC Masterclasses offer an enriching line-up of experiences, including energising Wellness Mornings, an exploration of The Art of Collectibles, a Styling Workshop led by Akshay Tyagi, and a Farm-to-Table Dining journey curated by Gauri Devidayal. Adding to the excitement, Tira Masterclasses bring together leading beauty experiences, starting with ‘Akind: Listen to Your Skin,’ followed by an exclusive session with Pixi Beauty, and culminating with Burberry Fragrance Wardrobing–an elegant exploration of bespoke scent layering.
Day three is where all the action unfolds, kicking off with an exhilarating Ferrari drive that sets the tone for an unforgettable finale. Adding to the excitement, Tira Masterclasses continue, featuring a cutting-edge styling session by Dyson, followed by Dewy Drinks and Skincare Tips with Youth To The People. Bringing a playful twist to the day, Kenzo introduces an interactive claw machine and photo booth, spotlighting the vibrant Kenzo Verdy Market designs. Dare to play and stand a chance to win exclusive prizes, ensuring every moment is as thrilling as it is memorable.
Indulge in conversations that challenge perspectives, fashion that transitions seamlessly from the living room to the runway, and the allure of fine timepieces and state-of-the-art automobiles. Immerse yourself in inspiring art, ground-breaking beauty brands, exquisite everyday jewellery, and bespoke masterpieces.
Delight your palate with culinary creations that are as imaginative as they are delectable, all set against the backdrop of an electrifying musical experience by local and global music artists - from Mary Ann setting the stage for a great opening with her electrifying beats, to Rabab infusing day 2 with her infectious energies, and Nake, crafting a seamless blend of house, techno and afro rhythms.
The grand finale features Nina Shah’s electrifying performance and Arado headlining India’s first-ever All Saints Closing Sundowner with an unforgettable set. Prepare for a weekend filled with style, sophistication, and delightful surprises.
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