Amway recognizes Women Entrepreneurs, launches ‘Taking Wings: Chronicling the journey of Indian Women Entrepreneurs’, a compendium featuring the entrepreneurial journeys of Indian women

Mumbai, April 4, 2019: Amway India, the country’s largest FMCG direct selling company, has launchedan illuminating compendiumtitled ‘Taking Wings: Chronicling the journey of Indian Women Entrepreneurs’ at arecently heldFICCI Ladies Organization (FLO) event in Mumbai.The event,organized with the support of Amway India,received participation from a large number of successful women entrepreneurs, serving as a platform for deliberating on the subject of having more women in the mainstream workforce, both in jobs as well as in the role ofentrepreneurs.

The compendium launched by Amway provides a riveting compilation of journeys of Indian women entrepreneurs from diverse backgrounds with the objective of recognizing micro-entrepreneurship through a range of articles and interviews with prominent thought leaders in this space. It also highlights the challenges that deter women from self-reliant entrepreneurship, identifies the opportunities that make women take the plunge, and offers significant insightsfor policy and decision making at a macro level to tap the entrepreneurial potential of women in the country.

During his special address, Mr. Rajat Banerji, National Head – Corporate Affairs, Amway India said, “Women play an intrinsic role in strengthening the socio-economic landscape, and entrepreneurship is a route that has witnessed tremendous adoption among India’s women. We, at Amway India, are proud to have successfully skilled and empowered more than 550,000 distributors in India. The fact that almost 60% of Amway direct sellers are women is a testimony to our commitment and our contribution towards women entrepreneurship. In recent years, India has witnessed a robust economic growth driven by market focused economic reforms favouring entrepreneurship. We believe that fostering an environment of growth and creating viable opportunities for women will not only empower them to realize their full potential but also strengthen the society and economy, overall.With this compendium we are aiming to engage, inspire and encourage current and future women entrepreneurs from all over India by presenting the journeys of women who took the plunge”

Monica Chaturvedi, Chairperson, FICCI FLOMumbai Chapter,said, “We at FICCI FLO are engaged in the social and economic empowerment of women across all sections and verticals of society. We encourage entrepreneurship among women through our initiative ‘Swayam’ and enable them to take up leadership positions through mentoring programmes. It gives me immense pride to partner with the brand like Amway in our quest to achieve our purpose of encouraging entrepreneurship among women. It was heartening to see the launch of an interesting compendium- a great compilation of the journeys of Indian women entrepreneurs from diverse backgrounds amidst. It truly is an inspiring effort by Amway and will immensely supplement the efforts to bring women in the workforce.” 

About Amway India

Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world's #1^[4] direct selling with presence in over 100 countries & territories.

Globally, Amway is over 59 years old, US $ 8.8 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 800 patents granted and another 240 patents pending.  Amway has nearly 1000 scientists across 100 research and development and quality assurance laboratories worldwide.

Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[1]. With the aim of increasing consumer outreach Amway has set up more than 60 Xpress Pick & Pay stores across the country.

Amway products are popular not just in India but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand[2]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is India’s No. 1 premium skin care brand[3]. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration. 

Amway India is aggressively entering newer categories. Most notably, the company launched a Weight management program called ‘W.O.W.’ (Will over Weight) which has been really appreciated by the consumers in India. Amway forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen and the Energy Drink and Sports Nutrition segment (Whey Protein) with XS. Last year, Amway announced the launch of Nutrilite Traditional Herbs developed specifically for the Indian consumers.

Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located in China and Vietnam. Amway India’s Plant in Dindigul district has achieved LEED ‘Gold’ certification by US Green Building Council (USGBC) which showcases our leadership in sustainability in the industry.