~A
summer bonanza featuring new movies, episodes and tons of entertaining
activities set to keep young audiences hooked this holiday season as Honey
& Bunny ask kids What’s Your Summer Plan?~
April 27,
2020, Mumbai:
It is going to be an exciting summerfor the Sony YAY! viewers
as the channel that turns 3 years this Aprilhas planned surprises for kids all
through the long Summer.As the channel completes its remarkable three-year
journey, Sony YAY! continues to add on to its expansive multi-genre and multilingual
offering. Through an initiative for its viewers called 'What's Your Summer
Plan?’ the young fans can get a fresh reason to smile, rejoice and learn
everyday throughout their vacations.
Fans are in for a treat as Sony YAY! aims to deliver on it’s
promiseof unlimited fun with a huge bank of fresh episodes set to entertain
kids all through the summers. With fun-filled banter and goofiness in Honey
Bunny ka Jholmaal, the heart-pounding action in Kicko & Super Speedo and
lastly the unique rib-tickling ghost comedy in Paap-O-Meter there more new
episodes on the channel than ever before. In addition to the fresh episodes,
Sony YAY! will also premiere8new Honey & Bunny movies spread across April –
May along with 1 Paap-O-Meter movie in June.
While there will be a non-stop offering of fresh content
on the channel, kids can also engage with their favourite toons across multiple
digital initiatives that Sony YAY! has planned for kids. Sony YAY! will launch its
first ever digital IP – YAY! Summer Camp which will include a huge bank of
videos that will have various topics like Art and craft, Zumba Story telling
amongst many others for kids to have fun while they learn. The channel has
especially roped in the very talented art genius – Lalon who will be doing a 10
part series on simple yet fun way to hone ones art skills using simple things
that are available at home.These videos will be hosted across the Sony YAY! communities
on Youtube, Facebook and Instagram.The other
workshops include Summer camps with yoga expert Sakshi Kharbanda, gardening pro
Smita Kharbanda, India’s first Zumba education specialist Sucheta Pal, Science
workshop expert Shashank Karam and storytelling by Devaki fromLittle Readers'
Nook.
The fun never stops with Sony YAY! as it’s viewers can now
enjoy the Kicko and Super Speedo game on Android play which has already
garnered close to 4 million downloads. Honey Bunny fans will also have a fun
time as Sony YAY! will soon launch its first ever mobile game this summer.
Through the ‘What’s Your Summer Plan?’ campaign, the channel
has got their young fans covered for their daily dose of fun and entertainment all
through the summer vacations. As the destination of unlimited fun for kids and
forever creating a universe for kids across multiple touch points, Sony YAY! is
all set to present youngsters their favourite toons across platforms,
throughout the summer and beyond.
Comments:
Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’
Genre!
“By connecting
with kids through multiple touch-points, we continue to strive to bethe ultimate
source of non-stop fun and unlimited entertainment in their lives. This summer,
with our “What’s your Summer Plan?” campaign, we have not only tried to bring
more of kid’s favorite toons through new episode and movies, but also a
carefully curated series of fun workshops that will balance nonstop masti with nonstop
learning and creativity, giving kids a wholesome offering of entertainment.
About
Sony YAY!
Sony YAY! is the first kids
offering from Sony Pictures Networks, India. Its vision is to be a part of
kids’ everyday lives through various endeavours. A channel targeted at
kids aged 2 – 14 years, Sony YAY! is here to set new standards and benchmarks
in kids' entertainment. The channel’s content is unique, fresh and relatable
and is produced in India. The channel, within one year, produced 6 original
shows which include Guru AurBhole
- a musical comedy, Honey
Bunny ka Jholmaal - a comedy with hilarious adventures of an
odd team of pets, Paap-O-Meter- a
unique laugh-out-loud ghost comedy and KickO and Super Speedo – a tale of a super-kid and his super
gadget car who are out to save Sun City. Available in Hindi, Tamil,
Telugu, Bangla, Marathi, Malayalam and English. Sony YAY! is the first
kids’ channel to be available in 7 languages. This year, the channel has
entered into licensing and merchandising, making their endearing
characters a part of kids’ lives wherever they are
About
Sony Pictures Networks India (SPN):
Sony Pictures Networks India
(SPN), is an indirect wholly-owned subsidiary of Sony Corporation, Japan.
SPN has several channels
including Sony Entertainment Television (SET and SET HD), one of India's
leading Hindi general entertainment television channels; MAX, India's premium
Hindi movies and special events channel; MAX 2, another Hindi movie channel
showcasing great India Cinema; MAX HD, a high definition Hindi movie channel
airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and
SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre
leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi
general entertainment and Hindi movies from SPN’s content library; PIX and PIX
HD, the English movie channels; AXN and AXN HD, the channels showcasing
the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth
HD, the premium factual entertainment channels, Sony AATH, the Bangla
entertainment channel; MIX a refreshing Hindi music channel; YAY!, the kids
entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD,
SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD,
SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital
entertainment VOD platform; SPN Productions, the networks’ film production arm
and StudioNEXT the independent production venture for original content and IPs
for TV and Digital media. SPN reaches out to over 700 million viewers in India
and is available in 167 countries.
The network is recognized as an
employer of choice within and outside the media industry. SPN is a recipient of
several awards, including the ‘Aon Best Employers India’ Award in recognition
of SPN’s unique workplace culture and exceptional people practices,
consistently ranking amongst India’s Top 10 Companies with Best Health &
Wellness Practices by SHRM & CGP Partners, listed by Working Mother &
AVTAR as one of the 100 Best Companies for Women in India and adjudged one of
India’s Great Workplaces by the Great Place To Work® Institute.
Sony Pictures Networks India
Private Limited is in its 25th year of operations in India. It has a subsidiary, MSM-Worldwide Factual
Media Private Limited and an affiliate, Bangla Entertainment Private Limited in
India.
For
more information, log onto www.sonypicturesnetworks.com
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