Pre and post COVID trends in used cars and bikes

TRENDS IN PRE-OWNED CARS & BIKES IN INDIA

 

The data represents trends seen on QuikrCars & Bikes platform in July 2020 (post-COVID) as compared to January 2020 (pre-COVID)

 

QuikrCars  Demand Seen		Most Searched
	Overall,  Indians  have  been  positively	In July, the most searched car brand is
	interested in buying pre-owned cars in July as	Maruti Suzuki with a 30% surge in searches
	compared to pre-COVID times in Jan. This	for Maruti Suzuki Swift.
	showcases  the  shifting  preference  of
	consumers  towards  owning  their  own
	vehicles over shared/public transportation.
	Overall, there was an increased demand for
	brands like Maruti Suzuki (67%), Hyundai
	(62%), Mahindra (30%), Toyota (28%), and
	Honda (11%).
	Brands like Mahindra are increasing brand
	awareness with many new launches. This
	buzz in the market could be the reason for
	spike in interest from consumers, especially
	since many of these models (like XUV 300 and
	TUV 300) have entered the used cars market
	now.
	Metros - Overall, the demand for pre-owned	Metros - Bangalore (14%) searched the
	cars were high in Hyderabad, Mumbai, and	most for pre-owned cars in July as compared
	Bangalore as it saw an 81%, 75%, and 73%	to pre-COVID times in Jan. There was a 77%
	increase respectively. All three metros saw	increase in the search for Maruti Suzuki
	an increased interest in brands like Maruti	Swift in this city.
	Suzuki, Hyundai, and Mahindra.
		Known to be most practical car in the
		affordable segment, it has all the features
		and  has  been  consistently  the  most
		successful car in this category.
	Non-Metros  –  Cities  like  Jaipur,  Navi	Non-Metros - Vizag (18%), Navi Mumbai
	Mumbai, Vizag, Vijayawada, and Coimbatore	(16%), and Thane (36%) searched the most
	witnessed higher interest in July as compared	for  pre-owned  cars.  Maruti  Suzuki  and
	to pre-covid times in Jan.	Mahindra are the most searched brands in
		these non-metros.
	The pre-owned cars in the INR 2 Lakhs or
	below range saw 66% increase in interest.
	Bangalore (71%), Hyderabad (93%), and Delhi
	(26%) saw the most interest in this category.

 

QuikrCars observed consumers preferring to keep their own vehicles for emergencies and personal use rather than selling.

QuikrBikes	Demand Seen	Most Searched
	In Bike Brands - There’s a lot of interest to buy	Overall searches for bikes/motor bikes went
	Honda (69%), Royal Enfield (52%), and Bajaj	up by 100% in July compared to pre-covid
	(58%).	times in Jan.
	Interestingly, the otherwise popular brand,
	KTM, saw a dip in interest in July. This could
	be because of the lockdown and restrictions
	to   travel   which   made   demand   for
	performance bikes like KTM lower.
	Known for better mileage, affordability, and
	ease of maintenance, Hero, a home-grown
	brand saw 113% increase in the interest to
	buy in July as compared to pre-covid times in
	Jan.
	In Bike Models - Royal Enfield Classic 350	Honda Activa (19%) and Honda Dio (28%) saw
	(54%), and Honda Activa (279%) saw a major	an increase in the searches. Both these models
	spike in interest.	are gender-neutral and are known for their
		convenience.
	The surge in interest for Honda Activa could
	be because of factors like affordability and
	comfort. It is also commonly known to be
	gender neutral.
	Metros - Delhi (183%) and Mumbai (81%)	Metros - Bangalore (7%), Delhi (51%), Kolkata
	have shown increased interest in pre-owned	(11%) saw an increase in the searches.
	two-wheelers. Given how local trains not yet
	operational, for easy commute, consumers in
	these cities seem to opt for owing a two-
	wheeler rather than relying on shared/public
	transportation.
	Interestingly, Chennai and Pune saw a dip in	In Bangalore, brands & models like Honda Dio,
	the interest and this could be because of the	Royal Enfield Bullet 350, Honda Activa, and
	continued lockdown and restraints to travel	Bajaj Pulsar 200 saw an increase in searches.
	inter/intra city.
	Bikes priced below INR 50K saw a 71%	In Delhi, Honda Activa, and Royal Enfield, Hero
	increase, especially from cities like Bangalore,	Splendor saw an increase in searches.
	Mumbai,  Kolkata.  This  reiterates  the	In  non-metros,  Coimbatore  (37%),  Vizag
	affordability  factor  especially  since  the	(18%),  and  Jaipur  (21%)  saw  the  most
	pandemic and the economic slowdown that	searches.
	followed.
	QuikrBikes observed consumers preferring to keep their own vehicles for emergencies and
	personal use rather than selling.