~Presents a virtual runway show to showcase the most coveted Sneaker styles of the year~
Mumbai, 25th October 2020: This evening AJIO Sneakerhood showcased the year’s must-have Sneakers over a runway show presented online as part of Lakmé Fashion Week 2020 Digital First Season Fluid Edition. Built within the AJIO platform, AJIO Sneakerhood was launched in September 2020 and is a repository of both the philosophy and style synonymous with global sneaker-culture. It houses a curated collection of over 10,000 options of sneakers, ranging from evergreen classics, fashionable must-haves and coveted limited editions from international and premium Indian brands.
The showcase was a tactile expression of this passionate love for all things Sneakers and their inimitable stamp on modern fashion!
In keeping with the fluid season and geography-agnostic outlook, the show was viewed by a diverse, global audience from the comfort of their homes. Not only did each of them have a virtual front-row seat, but they were also able to shop the Sneakers right off the runway. The see-now-buy-now feature integrated into the show, saw the audience engage with their favourite looks and styles in a manner that has never been seen before in Indian fashion.
“The growth of the Sneakers category in India indicates not just its infinite versatility, but also its stature in the democratization of socio-cultural cues across the work-life spectrum. AJIO’s curation of Sneakerhood is a celebration of the crazy love for sneakers and a natural extension of our endeavour to bring the best of fashion to our discerning customers. With Lakmé Fashion Week, we have found the perfect partner to showcase AJIO Sneakerhood’s fashion mission,” said a Spokesperson for AJIO.
AJIO Sneakerhood was devised from an ever-evolving cultural lexicon defined by personal style. While the sneakers were the star of the show, they were paired with 20 looks, each curated to represent a sub-culture that fashion enthusiasts may subscribe to. From athleisure to high fashion, urban chic to the irreverence of hip-hop, the show celebrated every facet of fashion that is brought to life by just adding on a pair of Sneakers to one’s daily wardrobe. Some of the timeless icons shown as part of the presentation, included NIKE Air Max 2090, FILA Tailfin, Adidas Originals Falcon, Asics Gel-Noosa Tri 12 and Skechers Uno Stand On Air, to name a few.
For Live updates and more on upcoming season, follow Lakmé Fashion Week on social media platforms:
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About Lakmé Fashion Week:
Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management. Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. For further information log on to http://www.Lakméfashionweek.
About Ajio:
A Reliance Retail subsidiary, AJIO is the ultimate destination for trendiest and freshest styles. With a wide range extending from value, to premium, to bridge to luxury, AJIO brings the best of fashion to customers across the country. Strengthened by Reliance’s extensive sourcing, supply chain and operations capabilities, AJIO offers more than 4 lac+ options from 2500+ brands and 75,000+ exclusive styles.
About IMG Reliance:
IMG Reliance Pvt Ltd. is an equal joint venture between Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company develops, markets and manages sports, fashion and entertainment in India.
About Lakmé:
Lakmé, is India’s no.1 colour cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of the make-up and colour cosmetics in India since 1952 by launching numerous trends leading and high-performance products. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers women a comprehensive beauty experience through its extensive product portfolio as well as contemporary services at Lakmé Salons, India’s no.1 salon chain.
For Further Information log on to www.Lakméindia.com
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