LAKMÉ SALON AND JADE BY MONICA & KARISHMA UNVEIL “THE NEW SCHOOL OF BRIDES” AT LAKMÉ FASHION WEEK 2020 DIGITAL FIRST SEASON FLUID EDITION

23^rd October 2020: Lakmé Salon, India’s largest salon chain, and designer duo Monica & Karishma of JADE came together to launch an electrifying collection titled ‘The New School of Brides’ - a dazzling showcase of distinctive hair and make-up looks and exquisite designs at Lakmé Fashion Week 2020 Digital First Season Fluid Edition.

The two brands presented a collection that is set to become a guidebook for the brides of 2020 – from opulent makeup and hair created by the Lakme Salon team to the intricately handcrafted couture collection of JADE by Monica & Karishma. The show was a dazzling presentation of oomph, style, craftsmanship and skill, but above all, an ode to the many moods and emotions of the bride.

The flawless looks lit up the screen with a flamboyant representation and spectacular portrayal of Indian brides - with Lakmé Salon and JADE’s newest collection inspired by the hottest trends from around the world - an enchanting new-age twist to traditional styles.

Designers Monica and Karishma from JADE showed that they deeply understand the dreams and hopes of brides on their wedding day and immortalized these feelings through couture.

The designers drew inspiration from their own experiences - as brides full of hope and dreams – combined with their love for fabricating designs that encapsulated the excitement and thrill of the new beginnings. The collection is a subtle invitation to look beyond the grey clouds and revel in the silver linings, just like the bride does. And, for the same reason, the colours used in this range are lush and enchanting – berries, reds, pinks – vibrant tones that symbolize joy, excitement, and hopefulness.

They used Kasab and lace to curate intricately handcrafted designs for Ek Taar lehengas (where each piece is intricately handcrafted with just one thread), textured skirts, antique silver thread-work jackets, and elegant blouses that gave a twist to the traditional splendour with a global perspective. Each ensemble was further underscored using masterfully crafted accessories like silver bibs, Ek Taar belts, embellished mules, and cross-body sling bags.

Completing the dazzling JADE ensembles was the new hair and make-up collection by Lakmé Salon. The collection plays up the beauty of the eyes with glitter and colour - in combination with baroque hairstyles featuring textured braids and twisted buns, fixing the spotlight firmly on the bride.

The models sported a contemporary, subtle belle look with a focus on the eyes - enhanced using glitter with splashes of colour, colour on the waterline, bewitching eyelashes, and fluffy feathered eyebrows, offset by glowing glass skin and nude lips.  Shades of mahogany and brown were extensively used with bronze glitter to add depth and dimension to the eyes.

The hair exhibited a playful rendition of structure through texture and layering - from Dual Textured Braids for instant glam and extra oomph to Entwined Twin Dutch Braids that give the ensemble a royal look, flirtatious braided ponytails for playful moments to a French Twist for a modern rendition of the classic chic style and the timeless Top Knot that flatters all face shapes.

Pooja Singh, National Creative Director – Hair, Lakmé Salon adds, “Hairstyles for the New School of Brides twist the boundaries of traditional styles for contemporary looks – there are rich combinations with breath-taking Dual Textured Braids, enchanting Entwined Twin Dutch Braids, a royal French twist and a Ponytail with braids. We have replaced the plain traditional bun with a French twist and fun top knot to craft a fresh look. Each style in this new collection plays with structure through texturing and layered braiding.”

Anupma Katyal, National Creative Director – Skin, Lakmé Salon adds, “A contemporary take on tradition, the make-up looks are specially created for the new age bride and her tribe. Replacing the OTT bridal makeup, we have kept a minimal base with nude, dewy fresh and glass glow skin – accentuated with a colour splash, glitter & shimmering eyes in hues of mahogany, browns and bronze. These timeless colours will suit every outfit and occasion in the bridal journey.”

Monica Shah of JADE by Monica & Karishma said, “We, at JADE, have always stood for Indian craft and techniques, and given it a modern flair. Today as we showcased with Lakmé Salon and brought the New School Of Brides to life, we are happy to present our trends for the season for brides who are not only conscious of craft but are also happy and proud to wear Indian colours & traditions in a more contemporary form. This coming together of two Indian brands is synonymous with creating a bridal legacy that is a celebration of all that is special about Indian heritage and weddings”

Pushkaraj Shenai, CEO, Lakmé Lever said, “Lakme Salon has been the most trusted beauty partner for brides across India for over four decades. The new normal might place restrictions on how weddings are conducted but it has enhanced the bride’s desire to make an impact in her own unique way and treasure the occasion for a lifetime. Our new collection draws focus to her eyes and hair, to help her shine through on her special day.  We are very happy to launch the new collection with JADE who are known for their beautiful creations that marry the traditional craftmanship with contemporary elegance.”