A song dedicated to celebrating the true spirit of Durga Puja starring the very popular Sauraseni Maitra
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23 October 2020, Mumbai;
To
kick start the festive spirit,rapper Feyagoreleases a folk
rap ballad‘Logical Guy’ft. Sharoni Poddar on Sterling Reserve
Music Project. The song is a harmoniousblend of English rap with a mix ofan ancient
Bangla folk song ‘Jalaiya Gela Moner
Aagun’lending a contemporary flavor to the song. Along with Feyago, the songis
performed by the talentedSharoni
Poddarwho’s an independent musician and a playback
singer.The video of ‘Logical Guy’ features the veryadmired, Sauraseni Maitra whotogether withFeyago
will be seen grooving to the renowned Tollywood choreographer Pratim Roy's innovative
dance moves.
Logical
Guy is created with a fusion of unique folk instruments such as ektara, ukulele and traditional
percussions thatcreate an unearthly atmosphere and representsthe vibrant and rich cultural tradition of Bengal. Feyago serenades the listener with simplistic, neo
folk lyrics that portray his love for his partner, his farm life practice and
holistic lifestyle.
Celebrating love and life, the
song is about a couple whowants to build a life together against all odds. The
vibrant, happy videosets a high standard both visually and technically making this as Kolkata’s
first ONE take video.
Speaking about the release of ‘Logical Guy,’
Feyago said, “Logical Guy was first conceptualized
by me in 2016 while working with late Tarak Das Baul on my first folk rap
project - Baul Rap. I held on to the song because I wanted to wait for the best
possible team to collaborate with on this project. Sharoni Poddar from Miliputs
is extremely talented. When she came up with the Bangla folk part, I instantly
sent the song to Universal Music. It has been a dream come true to be able to
produce this song and video with such artistic freedom and attention to detail.
My brother, Subhajit Sen has always created visuals for my music since day one,
but this time he wanted to go all out and do a long take video!Huge gratitude
to the entire team and to Sterling Reserve Music Project for turning
independent dreams into commercial reality! I feel extremely blessed!”
Commenting on ‘Logical Guy’ Sauraseni
Maitra said,“As an actor I love exploring new horizons. This
is something that I have never done before but thanks to the wonderful
team I enjoyed every bit of it. I think
Feyago and Sharoni are super talented and have done a wonderful job. I tried to
do my bit. The energy was supreme on the set. I hope the audience will love it
just as much as I do.”
Commenting on SRMP’s
latest release, Devraj Sanyal,
MD & CEO of UMG, India & South Asia, “Of
all the music we’ve put out on the Sterling Reserve Music Project, I’m
personally very excited about this one. It’s our first FolkRap song which is a
combination of English Hiphop & Bengali Folk which makes for an awesome
hooky & vibey song. Feyago is unique by way of style & his inimitable
swagger compounded by Sharoni’s mellifluous voice makes for a song that will be
memorable & loved. Sauraseni adds a visible layer of cool to an already
insanely cool song. I’m dying to see how people react to ‘Logical Guy’. This is
independent music at its best”
On the release of Logical Guy,
Anupam Bokey, Chief Marketing Officer, Allied Blenders and Distillers Pvt. Ltd.
said “With the Sterling Reserve Music Project
we are always looking at pushing boundaries and chasing the next unique sound.
This objective meshes well with our brand philosophy of creating everlasting
success through passion and perseverance. A genre like Folk Rap held huge
interest for us to launch on this platform given its contemporary take where
the artists have had a chance to pursue perfection in everything from the
vocals to the visuals of the track .
About Feyago:
Feyago is the winner of Best Hip Hop Act at
the Vh1 SoundNation Awards. He has performed over 250 times in the subcontinent
at all major festivals including Bacardi NH7 Weekender, Ziro Festival and
others. He is one of the pioneers of Indian hip hop and the creator of the
Anthem of The NorthEast. Feyago is the face of Puma x Big Sean clothing line,
and is associated with brands like G Star Raw, DC Shoes, Airtel Marathon, 101
India, Hero Bikes, Viacom 18 and others. Feyago's story has inspired a few plot
points in the movie Gully Boy. The rapper is an inspiration to the first generation
of rappers in India. Feyago is the creator the subgenre Folk Rap.
About Sharoni
Poddar
Sharoni Poddar is an independent musician,
vocalist of The Miliputs, an Indie Folk Band, and a playback singer. Trained in
Indian Classical music, Sharoni started her own band, The Miliputs, to pursue
love and passion for folk music. Now they are successfully doing shows on both
national and international platforms. Sharoni Poddar has worked as playback
singer for various feature films and webseries like Charitraheen , Eken Babu,
Alinagarer Golokdhadha and Bhalobashar Shohor, to name a few. Sharoni loves doing
social work with unprivileged children and people with mental illness.
ABOUT THE
STERLING RESERVE MUSIC PROJECT:
Sterling Reserve Music Project is the region’s
first enabler platform to discover, incubate and promote emerging musical
talent from India. The project aims at elevating and supporting the independent
music scene in the country by giving musicians a platform to showcase their
talent. Artists can send their song demos to sterlingreservemusicproject@gmail.com
About Universal
Music India:
Universal Music India Pvt. Ltd. (UMIPL) is a
100% subsidiary of the Universal Music Group (UMG) and is home to record labels
such as A&M Records, Blue Note Records, Capitol Records, Capitol Records Nashville,
Caroline, Decca, Def Jam Recordings, Deutsche Grammophone, Emarcy, Geffen
Records, Interscope Records, Island Records, Machete Music, MCA Nashville,
Mercury Records, Motown Records, Polydor Records, Republic Records, Universal
Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records.UMIPL has
an extremely rich Indian catalogue comprising songs from classic Hindi and
Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable
catalogue includes artistes such as AshaBhosle, AnupJalota, Bombay Vikings,
Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Mohit
Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali Khan to name a
few. UMIPL’s `film’ catalogue (the 2nd largest in India) spans music from blockbusters
such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupk eChupke, Devdas
and Munnabhai MBBS amongst the numerous jewels which symbolize the musical
journey from the 70’s to date. On the International music front, UMIPL are the
clear market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Enrique
Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The
Beatles, UB40, Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical
Brothers, amongst host of others, popular music icons and household names in
India.
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