Tuesday, 30 March 2021

Babita Jain, CEO and Founder of House of Prana, a new age fashion retail brand Inbox

 

Babita Jain profile

Babita Jain a self-taught textile designer and artist from Ahmedabad is the Founder of House of Prana, a lifestyle, fashion, artwork and home accessories brand. Prana is an Indian brand with global values that resonates with its audience and with unique concepts of hand-illustrated artworks and unique fashion accessories. Prana is contemplative yet dynamic, a brand that stimulates a conversation about aesthetics, wellbeing and optimal living.

Babita with 3 + years of experience in a luxury brand environment and 15 + experience in the garments sector as a whole is a talented and creative designer with an eye for commercial fashion and detail in product styling.

Her art journey began in school where fine art was her favorite subject. She loved playing with colors on canvas especially with the ombre effects. Born in a Garment export family, she soon joined her family business after graduation. A quick learner equipped with good creative skills Babita has a profound understanding of textile and different color concepts and their application in design making. After gathering extensive experience in the garment business she launched House of Prana in August 2018. Via her brand, she designs exquisite fashion items in line with the brand’s aesthetic. Babita with her team manages the entire product design process, from initial market research to mood board creation to sketching/designing to delivering the end product.

Her creative style is abstract and she aims to evoke a therapeutic and emotional connection through her work. All the art designs in her collection have been created by her. Once created, they are also used as digital prints to create different lifestyle and home decor products like scarves, clothes, cushions, tablemats and trays.

The main unique aspect of her art is the vibrant use of colors. Out of all the different approaches that already exist, her sense of colors sets her pieces apart from the rest available in the market.

Babita completed her education from Lady Shriram college, Delhi in 1989. In her free time, Babita likes to paint, cook and read. She also enjoys traveling to new places and learn about different cultures.

Website- www.houseofprana.in

The House of Prana

Babita Jain launched The House of Prana in August 2018. Prana is an Indian brand with global values that resonates with its audience and with unique concepts of hand-illustrated artworks and unique fashion accessories. The brand is contemplative yet dynamic, a brand that stimulates a conversation about aesthetics, wellbeing and optimal living. Babita with her team manages the entire product design process, from initial market research to mood board creation to sketching/designing to delivering the end product. The House of Prana was created to stimulate a conversation about aesthetics, wellbeing and optimal living with its customers. The aims at elevating sensibilities as it embodies the qualities of living more with less. Through Prana’s accessories, women can dress up and dress down based on the occasion without falling prey to over consumption.


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