Babita
Jain a self-taught textile designer and artist from Ahmedabad is the Founder of
House of Prana, a lifestyle, fashion, artwork and home accessories brand. Prana
is an Indian brand with global values that resonates with its audience and with
unique concepts of hand-illustrated artworks and unique fashion accessories.
Prana is contemplative yet dynamic, a brand that stimulates a conversation
about aesthetics, wellbeing and optimal living.
Babita
with 3 + years of experience in a luxury brand environment and 15 + experience
in the garments sector as a whole is a talented and creative designer with an
eye for commercial fashion and detail in product styling.
Her
art journey began in school where fine art was her favorite subject. She loved
playing with colors on canvas especially with the ombre effects. Born in a
Garment export family, she soon joined her family business after graduation. A
quick learner equipped with good creative skills Babita has a profound understanding
of textile and different color concepts and their application in design making.
After gathering extensive experience in the garment business she launched House of Prana in August 2018. Via her
brand, she designs exquisite fashion items in line with the brand’s aesthetic.
Babita with her team manages the entire product design process, from initial
market research to mood board creation to sketching/designing to delivering the
end product.
Her
creative style is abstract and she aims to evoke a therapeutic and emotional
connection through her work. All the art designs in her collection have been
created by her. Once created, they are also used as digital prints to create
different lifestyle and home decor products like scarves, clothes, cushions,
tablemats and trays.
The
main unique aspect of her art is the vibrant use of colors. Out of all the
different approaches that already exist, her sense of colors sets her pieces
apart from the rest available in the market.
Babita completed her education from
Lady Shriram college, Delhi in 1989. In her free time, Babita likes to paint,
cook and read. She also enjoys traveling to new places and learn about
different cultures.
Website- www.houseofprana.in
The House of Prana
Babita Jain
launched The House of Prana in August 2018. Prana is an Indian brand with global
values that resonates with its audience and with unique concepts of hand-illustrated
artworks and unique fashion accessories. The brand is contemplative yet
dynamic, a brand that stimulates a conversation about aesthetics, wellbeing and
optimal living. Babita with her team manages the entire product design process,
from initial market research to mood board creation to sketching/designing to
delivering the end product. The House of Prana was created to stimulate a
conversation about aesthetics, wellbeing and optimal living with its customers.
The aims at elevating sensibilities as it embodies the qualities of living more
with less. Through Prana’s accessories, women can dress up and dress down based
on the occasion without falling prey to over consumption.
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