Tool’s AI-enabled dashboard, integrated with India’s largest near
real-time data sets can analyze, synchronize and deliver Descriptive,
Predictive, and Prescriptive Analytics to CMOS 10 times faster than
conventional methods
31st May 2021, New Delhi: PredictiVu, India's leading
analytics firm that aims at simplifying marketing strategies by providing
interactive insights from a single interface, today announced the launch of their
first centralized next-gen automated AI-powered data visualization tool –
Dynamic Marketing Optimizer (DMO). DMO is an Artificial Intelligence and
Machine Learning supported tool integrated into India’s largest data set
comprising of consumer purchase, web listening and campaign mapping. It is
equipped to provide near real time business insights on customer behaviour to
CMOS and marketers 10 times faster than conventional methods.
Connected with 75,000 retail touchpoints with a presence in 100+ Indian
cities, the tool’s dashboard keeps adding 500,000 + unique consumers every
month. Designed to offer Descriptive, Predictive, and Prescriptive
Analytics for marketers to gain actionable insights into their campaign
competitiveness, achieve a macro review of the company’s potential markets and
opportunities with a micro-level product dissection, and obtain consumer
purchase, Ad, Web & Social Intelligence to convert millions of noise data
into meaningful trends all from a centralized dashboard assessing disparate
database in near real time, the tool is certainly poised to transform business
intelligence delivery for marketers perpetually.
Speaking on the occasion, Kunal Sarkar, Vice President, PredictiVu
said, “Marketers slog to design winning multichannel marketing campaigns due to
the lack of real-time and meaningful business intelligence insights. For India,
where there’s an insatiable demand for brands and D2C business is going to be
worth $100 billion by 2025, the unexplored analytics capabilities that are
limiting smarter marketing decisions can become a huge challenge for economic
growth. The COVID 19 invasion has
redefined the business value of data and accentuated the need for real-time
insights more than ever and we are glad to introduce – Dynamic Marketing
Optimizer (DMO), our AI-enabled augmented data visualization tool at a time
when it’s most needed. Marketing leaders can now use its advanced analytics to understand
customer behaviour, competitor performance and consumer challenges 10 times
faster than when using conventional methods to arrive at smarter marketing
decisions. “
He further added, “We plan to focus the tool’s usage for Smartphone
sector, primarily considering advanced consumer-focused technologies in
this sector have given marketers a variety of options to drive their digital
businesses under the pandemic’s impact. Gaining a competitive edge is immensely
critical now and doing that means keeping abreast with the latest trends. This
can happen only when exceptionally agile, faster, accurate and comprehensive
insights are received in near-real-time.”
Lloyd Mathias, Angel Investor & Business Strategist and SAB member,
PredictiVu said, “Today, marketers increasingly struggle to gain
comprehensive, visibility into the customer journey to develop ground-breaking
marketing strategies. Going forward, accurate data mapping, analysis and faster
delivery from data intelligence partners will be elemental in a world where
consumers are excessively connected through the digital universe. PredictiVu’s Dynamic
Marketing Optimizer (DMO) is uniquely designed to lead the next level data
interpretation need that would require a faster, flexible, reliable,
consolidated, and unified business intelligence approach. As Indian brands penetrate further into the
local market under the ‘vocal for local’ slogan, the role and need for advanced
data analytics business, intelligence offerings will increase.”
Idi Srinivas Murthy, Independent Consultant and SAB member, PredictiVu
said, “PredictiVu’s Dynamic Marketing Optimizer (DMO) is poised to solve one of
the largest marketing and business problems in today’s tech-enabled world:
being able to take marketing program decisions in almost real-time, with
divergent actions across divergent geographies, price points, and competitor
situations. The AI / ML-based engine and multi-dimension mapping make an
ultimate marketer-friendly platform across brand marketing, go-to-market, and
consumer/channel insights teams. Smart marketers will need this solution to
amplify their marketing spend RoI by an additional 25% to 48%.”
About PredictiVu: PredictiVu is India’s
first of its kind analytics firm and one stop solution for CMOs and marketers,
specialized in correlating marketing campaign performance with proprietary
retail purchase data, digital trends, customer preferences, media spend at an immensely
granular level to deliver near real-time business intelligence insights 10
times faster than traditional methods. There is a blatant need for business intelligence arising out of
the mounting innovation, competition and changing customer behaviour to be
exceptionally agile, flexible, reliable consolidated and holistic. Being able
to automate the task of correlating details from multidimensional, exhaustive
data sets to creating actionable insights that resolve enterprise business
challenges implies tremendous business potential which PredictiVu aims to tap
with its tech advanced solutions and tools. Created and designed by experienced
industry experts with decades of business intelligence, technology, retail, and
data science experience, PredictiVu helps companies to drive business growth by
identifying granular customer preferences and competitor performance and
maximize the RoI of marketing campaigns by helping drive near real-time
adjustments. PredictiVu leverages AI/ML-driven insights to help enterprises
make smarter decisions based on trusted data sources and large sample sizes
with assured quality and standardisation. Headquartered at Gurugram,
PredictiVu’s investors include Nomura Research Institute and Infobridge
Marketing and Promotions Co. Ltd. that bring in decades of industry, analytics,
and consulting experience. For more info, visit, https://www.predictivu.com/
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