Champion of Sporting Events BKT Tires Becomes Official Associate Partner of Tamil Nadu Premier League for the Second Time

The Prestigious Collaboration Marks Yet Another Coveted Sporting Association for the Tire Manufacturing Giant Post T-20 Cricketing League 2021

 

Tamil Nadu, July 15, 2021: Balkrishna Industries Ltd. (BKT Tires), the Indian multinational group and leading global player in the Off-Highway tire market has just announced that it will be the Official Associate Partner for the upcoming Tamil Nadu Premier League for Season 2021. Scheduled to be held in Chennai from 19th July to 15th August, the alliance is symbolic of yet another celebrated cricketing association for BKT Tires in the country, following its recent partnership with seven teams in T-20 League 2021. The collaboration also marks the biggest off-highway tire manufacturer’s second association with the Tamil Nadu Premier League as Official Associate Partner post the 2019 Season.

 

BKT Tires is known world over as a champion of sports and has been affiliated with some of the biggest sporting events in the world. The Official Global Partner of LaLiga, the popular Spanish football championship promoted by Liga de Fútbol Profesional, the title sponsor of Serie BKT and the corporate giant associated with Monster Jam, BKT has also extensively promoted the game of cricket through its many esteemed affiliations with leading tournaments of the professional sport.  BKT was the Official Tire Partner for seven teams for T-20 Season 2021, namely Mumbai Indians, Delhi Capitals, Royal Challengers Bangalore, Rajasthan Royals, Punjab Kings, Chennai Super Kings and Kolkata Knight Riders. The firm also recently upgraded its association with KFC Big Bash League (BBL) in 2020 from a League Supplier to a League Partner. It has now been associated with the biggest cricketing event in Australia for three consecutive years and continues to promote its passion for sports in the Australian continent through this esteemed partnership.

 

Speaking about the eminent association, Mr. Rajiv Poddar, Joint Managing Director of Balkrishna Industries, stated “We at BKT are firm believers in the boundless power of sports, and its extraordinary role in bringing everyone together. We are excited to be associated once again with a sporting event that unites all of Tamil Nadu, and promotes the ideals of team spirit, determination and perseverance; qualities that are deeply ingrained in our corporate philosophy.”

 

“Tamil Nadu Premier League is elated to be associated with BKT Tires, a name that is synonymous globally with sports and commitment. We welcome them once again, as our Official Associate Partners as we celebrate the great love of cricket together.” R S Ramasaamy, Hon. Secretary, TNCA  added.

 

Whether it is about cricket, football, or the amazing stunts at Monster Jam – BKT Tires loves sports because it fully reflects its motto of ‘Growing Together’ and the ideals of commitment, the joy of achieving goals, the feeling of satisfaction and contentment when being rewarded for all efforts aiming at always higher and greater ambitions. Apart from spearheading several sports globally, the company has also been instrumental in encouraging diverse Indian sports such as Kabaddi, since it is a huge believer in the positivity and joy they promote and the synergy they create. It has previously partnered with as many as seven out of twelve teams of the country’s leading Kabaddi League for its 2019 edition.

 

All sport events are selected based on a precise strategy aiming at greater user proximity and increased brand awareness, assisted by RISE Worldwide, which is the exclusive sports consulting agency for BKT in India.

 

About BKT:

Balkrishna Industries Ltd. (BKT) is a tire manufacturing company based in India. The BKT group manufactures an extensive and modern range of off-highway tires specifically for vehicles operating in agricultural, industrial, earthmoving, mining, port, ATV and gardening industries. BKT's innovative solutions are designed to meet the most demanding ranges of use and entail over 2,700 different products sold in more than 160 countries worldwide. Visit the website www.bkt-tires.com

 

About BKT sponsorships:

On October 12, 2020 BKT announced its sponsorship of Seregno Hockey 2012, thus showing its close attention to the local community, given that its Italian branch is based in Seregno (near Milan). On September 29, 2020 the Group announced the Premium Partnership with EuroLeague Basketball which organizes the two most prestigious European competitions for basketball teams, the Turkish Airlines EuroLeague and the 7DAYS EuroCup. In August 2020 BKT launched the sponsorship of fully six teams in the T20 cricket league for Season 2020, namely Mumbai Indians, Rajasthan Royals, Delhi Capitals, Kings XI Punjab, Chennai Super Kings and Kolkata Knight Riders. It is now also a Premium Partner of EuroLeague Basketball. The agreement with Euroleague Basketball will last for 3 years, up to the 2022-2023 season. Ligue 2 BKT in France has been BKT’s most recent sport Title Sponsorship, in cooperation with Ligue de Football Professionel, the organization promoting French football competitions. The agreement became effective in July 2020.