Good News for all music aficionados: Sunburn joins hands with WazirX NFT Marketplace to drop a collection of Sunburn NFTs

 15 July 2021

• Sunburn announces collaboration with WazirX to launch exclusive NFTs in the Music Domain
• Asia’s biggest electronic dance music festival to drop its first Visual Art and stage images of Sunburn festival on the WazirX NFT Marketplace
• WazirX NFT Marketplace will offer a 25% Airdrop back only on Sunburn NFTs creative
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15^th July 2021: Exploring ways to connect and create for their audiences, Percept Live, creators of Sunburn Asia have announced collaboration with WazirX, NFT Marketplace to launch their collection of Non-Fungible Tokens (NFTs). With this exciting association, fans of Sunburn and electronic dance music at large will be able to bid for the one-of-its-kind Non fungible tokens by Asia's biggest electronic dance music festival. 

Since the pandemic, NFTs have been all the rage in the electronic music community, providing a new outlet with several benefits of digital ownership. Empowering individual artists and taking a step towards revolutionizing the music industry at large, the interest in NFT marketplace has exploded tremendously. At par with their global counterparts, there has been a rising interest in India towards unique digital collectibles, creating an artistic community of creators and collectors via NFT.  In a recent survey done by Sunburn amongst its social media community, 49% of their fanbase expressed their interest to invest in NFTs and are keen to learn more about their upcoming exclusive NFT drops. 

Starting 23rd July, the Sunburn NFTs drop will begin with a round of open editions designed around music and art. NFT collectors can purchase Sunburn NFTs on WazirX Marketplace with the help of their native WRX tokens. These Music NFT collectors will also get 25% WRX airdropped back in their wallets on each NFT purchase of up to 1000 WRX.

Kickstarting their much-awaited music festival into action on a high note, the first of Sunburn NFTs on WazirX NFT marketplace will include an extensive lineup of artists and spectacular stage images of the Sunburn festival/Goa over the years and the visual arts of Sunburn Ball. Taking this experience several notches higher; the buyer will also receive an exclusive All-Area festival pass to the Sunburn Festival along with the sunburn ball NFTs. 

Vishakha Singh, Advisor, NFT marketplace, said, "NFTs are revolutionizing the music industry by creating new possibilities and experiences for both artists and collectors. Prior to the pandemic, artists relied heavily on touring to break even, but with live music continuing to face an uncertain future, the potential of NFTs hold a huge appeal. As the NFT community grows, we have understood the landscape better, especially when it comes to music, art and culture. Thus, partnering with Asia's biggest music festival is a step to showcase the unique creations by these independent artists while also reaching out to a wider target audience of music aficionados. We are excited to launch an array of Sunburn assets as NFT to the audience and grow the NFT Community in India."  

Commenting on the partnership, Karan Singh, Chief Operating Officer, Percept Live, says, "The music industry is in a rapid state of flux and evolution. We see NFTs and digitization of our business as a giant leap forward and a mainstay to engage with our new age fans. Pioneering this in the music domain, we are tremendously thrilled to partner with WazirX to launch our collection of NFTs. As an organization, we have always strived to forge innovative partnerships which can be beneficial for all our stakeholders and especially our fans."  

NFTs allow artists to cut out expenses and risks that result from intermediaries and save time by selling directly to their fan base, thus increasing the popularity of crypto collectibles exponentially. With an ever-increasing interest in NFTs amongst artists and collectors, WazirX NFT Marketplace not only helps dignify the work of the independent creators from across the world by giving them a platform to showcase their art, but also exposes us to the diverse universe of NFT collectors in South Asia. 

Get ready as Asia's biggest electronic dance music festival; Sunburn NFTs go live on Friday, July 23rd at 12 pm IST only on WazirX. Here is the link -  https://nft.wazirx.org  

About the WazirX NFT Marketplace: 

India's largest cryptocurrency exchange WazirX launched an NFT marketplace that will feature exclusive artwork by popular photographers, artists, and mixed media professionals from India and other South Asian nations. NFTs, or non-fungible tokens, are a unique digital representation of an art form living on a blockchain. WazirX will use its parent company Binance’s blockchain technology.

The two have been working together for the past six years. Their earlier start-ups ' ' Iconic Bot' and '4Five App' - focused on the fan engagement space and community building SAAS tools. Currently, the two are spearheading South Asia's first NFT Marketplace. The WazirX NFT Marketplace launched on 1st June. ( www.nft.wazirx.org)

About Sunburn

Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3-day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past decade. Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas and positioned India as a prime dance festival destination to the world. 

Sunburn is a Percept Intellectual Property. With a team of over 200 people and 28 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.

About Percept Live

Percept Live, established in the year 2012, is the live-entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital and Media space. 

Percept has been in the ‘Ideas’ business for the past 35 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path breaking innovative ideas into Assets in order to create long term value for all its Stakeholders.