REHAU forays into the modular kitchen segment with REHAU Kitchen

- REHAU, one of the leading players in manufacturing polymer based solutions is strengthening its presence in the South market with the launch of its maiden Kitchen category

REHAU, a global leader in polymer based solutions, is exhilarated to launch its maiden kitchen category, REHAU Kitchen in Bengaluru’s Richmond Road. REHAU has always been known as a component manufacturer and supplier; the brand is becoming a solution provider with the launch of its kitchen category.

REHAU has been manufacturing and providing niche and premium quality components for the last 25 years in India.  The brand made a mark in the Indian market with its furniture edge bands and has created a strong dealer network over the years. After playing a lead role in the B2B market, REHAU is all set to cater to the B2C audience. The deeper idea behind launching the REHAU Kitchen is to educate the end consumers about the standard of quality and to make them aware about the importance of the hidden but essential elements that make up their dream kitchen.

The REHAU Kitchens are assembled in India & are thoughtfully curated for the Indian market. The modular kitchen has REHAU’s European quality edge banded panels, the hardware and accessories used are also of International quality promising strength, resistance and durability. Every REHAU Kitchen uses the brand’s newly launched RAUVISIO quartz stone as kitchen slabs that is considerably more hygienic and easy to clean due to its polished surface and fiber-free material, giving a feel of natural stone. The Roller Shutters used in a REHAU kitchen are imported from its Germany plant for storage solutions and the Plinth cover used in the modular kitchen set-ups are manufactured at REHAU’s India factory.

The experiential store in Bengaluru is spread across 2000+ sq. ft. area and consists of 3 Kitchen units for display. The brand is offering 100+ surface finishes and color for consumers to customize their own REHAU Kitchen without limiting their imagination and creativity. REHAU is known for providing German engineered products at competitive market prices, thus, consumers looking for International quality modular kitchen need not look any further with REHAU kitchen entering the market. The brand is providing end-to-end solution to its customers starting from recce to installation with a shorter delivery time and quicker after sale service.

Ms Bhavana Bindra, Managing Director, REHAU South Asia says, “REHAU has been excelling in the Indian market since last 25 years and for more than two decades Bengaluru has been a core market for the brand. Also, the south market has always been a trend setter when it comes to modern and futuristic furniture as witnessed by all major furniture brands having their presence in this part of the country. Inevitably, Bengaluru became our first choice to launch the brand’s maiden kitchen category. It is a proud moment for us at REHAU as we foray into the B2C segment with the launch of REHAU kitchen”.

REHAU is directly associated with 10 dealers who further cater to around 250+ sub dealers and 500+ OEMs in Bengaluru giving the brand a strong ground to explore a different and new avenue. The brand is also a direct supplier to more than 20 major OEMs in the city. Entering the B2C segment and creating a loyal customer base becomes challenging for any brand but REHAU’s team has the innovative engineering power that aims to overcome these difficulties. Another vital fact that keeps REHAU ahead in the market is the brand’s commitment towards manufacturing sustainable polymers. Thus, the conscious Gen Z will be making a more environmental friendly choice by bringing a REHAU kitchen at home.

About REHAU

REHAU is a German based brand, started in 1997 in India. The company had set-up its first manufacturing facility in Pune, Maharashtra. REHAU India is one of the leading global players in Furniture and Building industry. The company is a solution provider for various business industries such as construction and automotive. Currently the company has 3 plants in India, 2 in Pune and 1 located in Vadodara. They use advanced German technology to provide polymer-based solutions in construction, automotive industry. REHAU is acknowledged as a leader in German-quality uPVC Edgebands, solid surface, pre-laminated boards, laminates, flooring, underfloor heating and cooling solutions etc.