Tenovia Solutions gains Marketplace mandate for renowned brand Centuary Mattress

Bangalore, 26, 2022 - Leading e-commerce analytics and direct-to-customer consulting firm Tenovia Solutions has entered into a partnership with Hyderabad’s Centuary Mattress, a leading mattress manufacturer in India. The mandate largely includes Marketplace management for Centuary Mattress and will focus on building a strong foothold for Centuary Mattress in the digital space. 

As per the mandate, Tenovia will allow Centuary Mattress to gain a competitive advantage on online platforms like Amazon and Flipkart through marketplace advertising along with in-depth keyword analysis, product level optimization, content creation, and campaign management. Tenovia will also help rationalize the brand spends and drive top line conversion for the Centuary Mattress strategically launched products like Ortho Foam Memory and Beddy.

Speaking on the announcement, Ms. Sonu Somapalan, Co-founder, of Tenovia Solutions said, “We are excited to have Centuary Mattress on board with us. We look forward to the opportunity to define their digital strategy specific to marketplaces and enable the brand's growth on these platforms.”

“With Tenovia Solutions as our e-commerce marketing partner, we aim to further strengthen our marketplace strategy and to scale up our business in the online marketplace.  Tenovia’s expertise in the E-commerce space will definitely help us in scaling up our business in the online marketplace. We look forward to further enhancing the presence of Century mattress digital presence and hope to get closer to Indian consumers and fast forward our growth journey in the marketplace,” said Mr. Uttam Malani, Executive Director, Centuary Mattress, India. 

Tenovia specializes in eCommerce Management and Data-driven Digital Solutions. Tenovia partners with mid to large brands in driving the growth of their online business and focuses on increasing online revenues for its customers through multiple channels using centralized data analytics and insightful business recommendations. Tenovia has serviced a wide range of clients including Tata International, Soch, Dixcy Textiles, Health and Glow, Landmark, Paragon Footwear, Luxor Writing Instruments, to name a few. 

About Tenovia- Tenovia is an e-commerce analytics and consulting partner for retail and D2C brands with a focus on building and scaling their e-commerce revenues. Co-founded by Sonu Somapalan & Murali Balan, Tenovia focuses on guiding its clients to take full advantage of the eCommerce channel economics. From leveraging technology, identifying the right mix of digital channels, unlocking new revenue streams, and streamlining supply chains to providing a stellar experience to end-users, Tenovia enables their clients’ to scale up in the eCommerce space. They also have an eCommerce Analytics SaaS product called Tensight - through which brands can get insights on merchandising, supply chain, warehousing, competitor tracking, eCommerce, digital marketing, customer insights, and aggregated reviews/ratings. 

About Centuary Mattress -

With a legacy spanning over 3 decades, Centuary Mattress, popularly known as India’s Sleep Specialist, is India’s fastest growing mattress brand and the veritable pioneers of the comfort & bedding industry in India. With its roots in Hyderabad; Centuary brand has constantly innovated and established itself as a front-runner in the mattress space while exponentially expanding its product range and geographical footprint. The brand offers a comprehensive range of sleep solutions such as spring mattresses, foam mattresses, coir mattresses, memory foam mattresses, orthopedic mattresses, and accessories such as pillows, cushions, bolsters, mattress protectors, slim mats, and more. Strengthening its value proposition, the company recently launched Sleepables by Centuary Pocketed Spring Roll-Pack Mattresses In-A-Box, a first of its kind technologically superior spring mattress designed with independent pocketed springs available exclusively for online channels. Apart from this, understanding that the needs of a growing baby’s body are different from adults, Centuary launched a special baby mattress collection under the brand name Beddy By Centuary. Centuary has an exclusive range of mattresses for the online customers under the brand name Sleepables by Centuary, Centuary is also one of the largest exporters of mattresses and is recognized as a Star Export House by the Ministry of commerce and industry.