Tuesday, 31 January 2023

Starting 2023 on a high note Radio City bags two awards at India Audio Summit & Awards 2023

Being honored on this huge platform is a testament to the brand’s commitment to staying innovative and authentic to its listeners

India, 31st January 2023: Radio City, India’s leading FM Radio station, has been awarded two accolades at the India Audio Summit Awards 2023. With the mission to recognize and honor excellence in the audio entertainment industry, Indian Television along with Radio & Music aimed to award those who have made contributions to radio, podcasts, audiobooks, and technology. Held on 24th January 2023, the award ceremony was conducted at Chillin’ Kitchen and Bar, Andheri West, Mumbai.

RJ Ginnie has won The Best Morning Show award for ‘Kaam Wapsi’ and The Best CSR Initiative Award has been awarded to ‘Aapni Bhasha Aapno Swag’. Catering to the rhythm of the Indian heart, Radio City has consistently designed innovative content that reverberates with its audience.

Commenting on receiving the awards, Mr. Kartik Kalla, Chief Creative Officer, Radio City, said“We are elated to start the new year on a high note as Radio City wins two awards at the prestigious India Audio Summit and Awards 2023. We have always ensured in offering locally viable content that resonates with the audience preferences and adds meaning to their life. During the lockdown, we launched various thought-provoking IPs to motivate and encourage listeners to continue thriving. Radio City has always been dedicated to evolving with changing times and building relatable content that contributes majorly to the listeners’ lives.”

 

Since its inception, Radio City has been spearheading growth in the audio entertainment sector. With changing times, Radio City has integrated technologically driven content and expanded its existing IPs to help the growth of the sector and its sustenance. This marks one of the many accolades received by the brand over the years and continues to show its commitment to staying true to its content and audience.

About Radio City

Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India with over two decades of expertise in the radio industry, Radio City has consistently been the No.1 radio station in Bengaluru with 25.2% and No.2 in Mumbai with 14.3% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 50, 2022). Radio City Delhi ranks #3 with 11.7% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 50, 2022).

Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners across India covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 web-stations, through its digital interface, www.radiocity.in

Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio. This year, the organization launched its first international property ‘Radio City Business Titans’ to recognize Indian businesses for their business excellence.

Radio City has bagged over 132 awards across national and international platforms such as New York Festival, ACEF Awards, Golden Mikes Radio Advertising Awards, India Radio Forum, India Audio Summit & Awards, etc. in the recent past. Recently, Music Broadcast Limited has won ‘India's Best Company of the Year 2022’ Award by Berkshire media. Radio City has consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. The company has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.

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