Philips Avent launches #LoveYourWay campaign that showcases a unique kind of love
#LoveYourWay campaign is an extension of Philips Avent #ParentYourWay campaign which kicked off earlier this year
Gurgaon, 22, February 2023: Philips Avent brings on a unique perspective to Valentine’s Day by launching a campaign #LoveYourWay in association with Momspresso.com, India’s leading content and influencer platform for women. Conceptualized and executed by Momspresso STUDIO, the campaign has been embraced by the digital audience and witnessed 2.5 Mn+ reach on Facebook and Instagram.
The heartfelt campaign depicts the innocent and wholesome love that grows out of parenthood. Philips Avent's campaign encourages parents to celebrate the truest form of love—love between a parent and child that gives a new twist to Valentine's Day. Over the course of the campaign, Momspresso received social media entries and engagement from 200+ moms who shared UGC content across Momspresso’s social media handles on Facebook, Instagram, and WhatsApp with a cumulative reach of 1.1 Mn+.
Through this campaign, Philips Avent sheds light on how a parent's love for their child can be expressed through small, everyday moments. Love is not about grand gestures; rather, it is about moments that bring you closer together. Parenting is a one-of-a-kind experience filled with joys and challenges.
Commenting on the launch, Vidyut Kaul, Head, Personal Health, Philips Indian Subcontinent said, “We believe that the bond between parents and children are unique and special. The first ever form of love we experience is from our parents. The new campaign of Philips Avent #LoveYourWay encourages parents to recognize the most perfect type of unconditional love acquainted with us, between a parent and the child. The notion and thought behind this campaign focus on the importance of recognizing the little moments and appreciate them. We at Philips want to make a comprehensive space for parents and support parents in their parenthood journey through meaning innovations that enables to bring out their best version as a parent”.
Sharing his thoughts on the partnership, Prashant Sinha, Co-Founder & COO Momspresso.com said, “The experience of parenting itself is one to treasure. We were thrilled to come up with the idea for the campaign #LoveYourWay because it is very similar to our goal of empowering mothers and parents. We want to inspire parents to make memories and form strong bonds with their children through this campaign.”
About Philips Avent: About #ParentYourWay
Philips Avent campaign #ParentYourWay is there to encourage and empower all the parents to be confident in their own methods and believe that as a couple, they are doing whatever is best for their child. The notion and thought behind this campaign focus on the importance of breastfeeding while reassuring you that we at Philips believe in you as a parent. Philips Avent thrives to support all parents in their parenthood journey through meaningful innovations that enable them to bring out their best version as a parent.
About Momspresso.com
Launched in 2010, Momspresso.com is driven by its purpose of empowering women to express themselves and earn through the platform. Momspresso has 65000 creators sharing blogs and vlogs in 10 different languages with 30 million women visiting the site every month, making it India’s largest user-generated content platform for women. Through its micro-influencer platform, Momspresso MyMoney, the company enables women to earn by participating in marketing campaigns from brands they use and love. The tech platform has 300,000 micro influencers who have been leveraged by more than 300 brands for Word of Mouth marketing campaigns.
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