Tuesday, 25 April 2023

Radio City becomes the only radio network from India to win a Bronze Award and Four Finalist position at New York Festivals Radio Awards 2023

Being recognized on an esteemed global platform strengthens the brand’s authenticity and commitment to its audience

India, 25th April 2023: Radio City, India’s leading FM Radio station, bags one Bronze Award and four Finalist Certificates at New York Festival Radio Awards 2023 which was held on the 18th April 2023 at the virtual Storytellers Gala. Radio City had six shortlisted entries, among the seventeen shortlists from India, at this prestigious award event. With a grand jury of over 200 professional directors, producers and other creative media individuals, the New York Festivals Radio Award 2023 recognized some of the best yet most creative minds and ideas within the audio entertainment industry.

Radio City’s ‘Blade Running Victoriously Through Life’ has won a Bronze Award in the category ‘Heroes Feature’. Along with this, the organization has received four finalist certificates for Public Service Announcement Promotion for the campaign Peeche Wale Babu Helmet Laga Lo; Best Talk/Interview Special for Cine verve - 8 States, 8 Radio Hosts, 1 Movie, 1 Star; Best Two-way Telephone Talk/ Interview Show for RJ Ginnie; Public Service Announcement Promotion for Radio City Handwash Sound. Recognitions such as these showcase the innovation, commitment, and audience-centricity of the radio platform.

Expressing gratitude, Mr. Kartik Kalla, Chief Creative Officer, Radio City, said, “We are stoked to be felicitated at the prestigious New York Festivals Radio Awards 2023. Being recognized on this global platform is a testament to our hard work and dedication to providing the best and most innovative content to our audience. Radio City is committed to providing locally viable content in varied languages, genres and has been working incessantly to offer content that resonates with them and enriches their lives. This recognition is our motivation to continue pioneering within the audio broadcasting industry.”

With a history of 65 years, New York Festivals Radio Awards aim to provide a platform for storytellers around the world within the broadcast audio production industry. Analyzing entries globally on the basis of creativity, production, idea execution, presentation, direction, performance, innovativeness, narration, reach, use of mediums and audience responses, the grand jury selected the winners of New York Festivals Radio Awards 2023. 

About Radio City:

Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India with over two decades of expertise in the radio industry, Radio City has consistently been the No.1 radio station in Bengaluru with 25.2% and No.2 in Mumbai with 14.3% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 50, 2022). Radio City Delhi ranks #3 with 11.7% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 50, 2022).

Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners across India covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 web-stations, through its digital interface, www.radiocity.in

Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio. This year, the organization launched its first international property ‘Radio City Business Titans’ to recognize Indian businesses for their business excellence.

Radio City has bagged over 130 awards across national and international platforms such as New York Festival, ACEF Awards, Golden Mikes Radio Advertising Awards, India Radio Forum, etc. in the recent past. Recently, Music Broadcast Limited has won ‘India's Best Company of the Year 2022’ Award by Berkshire media. Radio City has consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. The company has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.

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