India, 27th, June 2023: Nestasia, a leading homegrown contemporary decor and lifestyle brand committed to creating unique, design-driven homes, proudly announced onboarding over 125 skilled karigars on their payroll. The brand is also laying a solid foundation for growing this network and hopes to have over 400 karigars on its payroll by the end of Q3, FY 23-24.
By collaborating directly with these skilled artisans, Nestasia not only brings their craftsmanship to light but also ensures fair compensation and improved livelihoods. This approach fosters an ecosystem where creativity flourishes, artistry is celebrated, and customers gain access to exquisite, design-led bags, accessories, furnishings and more.
"Our design-centric ethos has been the driving force behind our brand since the beginning. Our collection is a reflection of our commitment to creating pieces that seamlessly fit into the lives and homes of our shoppers. And that is why we pay attention to every detail, from the smallest intricacies to the quality of the craftsmanship. What started out as a team of 3 artisans, early this year, is now a thriving team of over 125 artisans and growing. We are truly grateful for our team that shares our passion to Make Home Special. Their exceptional skills and dedication have truly been invaluable.”, said Aditi Murarka, Co-Founder Nestasia.
She further added, “Nestasia is growing through an omnichannel presence. We launched our first offline store in Kolkata and are now in talks to open more stores in Delhi and Mumbai. To meet the increasing demand online and offline, we will be welcoming more artisans into our circle, aiming to reach 400-500 individuals within the next six months.”
As part of Nestasia’s commitment to holistic development, the company is working on introducing a comprehensive welfare program for the families of artisans. Recognizing the importance of nurturing the next generation, the brand aims to provide opportunities for children in these families to acquire education and vocational skills.
"Conversations with our artisans made us realise that a constant worry for them was their child’s future. While each artisan is themself skilled, most of them lack formal education and the ability to guide their kids effectively. To address this problem, we want to launch the Nestasia Artisan Junior Educational and Training Program (ArtJET) which will provide access to education, vocational training courses and guidance to our artisans’ children. This will not only empower the children but also boost the morale of the artisans who might continue with us on a longer journey. " said Aditi Murarka.
This program will include training initiatives, financial assistance for skill-building courses, and partnerships with organizations that specialize in vocational training. For any young adult interested in learning the artisanal trade, Nestasia would offer training and placement opportunities in their own facilities. By equipping the younger generation with essential skills, Nestasia aims to create a sustainable impact and promote self-reliance among these families.
ABOUT NESTASIA:
Nestasia, the brainchild of entrepreneur couple Aditi Murarka and Anurag Agrawal, is one of India’s fastest-growing home décor and lifestyle brands. Nestasia aims to be a design-led brand with a wide variety of products that cater to the needs of modern and traditional households. At present, the brand has over 7500+ products in eight key product categories, with new launches every fortnight. Dining, kitchen, decor, bags & accessories, stationery, soft furnishing, bath and luxe are key categories where the brand brings a global contemporary aesthetic. Nestasia is driven by core values of quality, utility, and beauty (QUB) that drive the brand to continuously innovate and deliver a seamless experience to its customers. The brand centres around providing seasonal product ranges that refresh a home's aesthetic appeal, while staying updated with the latest trends and styles in home decor. Nestasia's motto, "Make Home Special," reflects their appreciation for creativity and the desire to inspire homeowners to take pride in upgrading their homes by adding a touch of elegance to every room with their functional and unique offerings.
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