Exclusive – Indian Cricket Legend Sanjay Manjrekar to host Radio City’s ‘Nissan Cricket ka Blockbuster’

With Nissan as the presenting sponsor, the radio station will provide exclusive insights and commentary to the fans for an unforgettable cricketing experience

India, 9^th October 2023: Radio City, India's leading radio network, is gearing up to present "Nissan Cricket ka Blockbuster", a grand celebration of the most-awaited cricketing season that promises to be a spectacle like no other. With Nissan as the presenting sponsor, Radio City has added a unique 'X Factor' to this extravagant affair. The radio station is elated to onboard Indian cricket legend ‘Sanjay Manjrekar’ as the host of this season. Known for his amazing skills and exceptional contributions to the game of cricket as both a player and commentator, he will provide fans with a fresh and enriched perspective on the game.

 

The key elements of Nissan Cricket ka Blockbuster include various interesting segments such as "Match Ki Kahani," featuring pre-and post-analysis of ongoing games, along with intriguing stories based on historical matches. "Drinks Breaks Ki Faaltugiri" will offer a humor post-ad break segment that seamlessly combines cricket and Bollywood entertainment. "Cricket Jockey+ Predict and Win" will engage fans by inviting them to predict 1st innings total scores, with exciting prizes up for grabs. "Game Point (Weekend Show)" will provide a weekly wrap-up of the season’s events and a "Blockbuster Anthem" will serve as a high-octane celebratory theme song.

 

Ashit Kukian, Chief Executive Officer, Radio City, said "We are thrilled to present an all new season of our cricketing IP 'Nissan Cricket ka Blockbuster' with the legendary Sanjay Manjrekar as the official host. Popularly known as an iconic figure in Indian cricket, Sanjay Manjrekar’s sharp and seasoned commentary will exclusively enhance the cricketing experience of cricket fanatics, promising to make each match an unforgettable spectacle. At Radio City, we always aim to stay ahead of the curve and with this endeavour, cricket enthusiasts can gear up to experience enriched insights and a unique outlook on the game."

 

Sanjay Manjrekar, Indian Cricket Commentator and Former Cricketer said, "I am super excited to join hands with Radio City and present Nissan Cricket ka Blockbuster as this season is set to be electrifying. As the host of this year’s Nissan Cricket ka Blockbuster, I will be sharing interesting insights on all the matches as well as entertaining the audience by creating a cricket vibe like no other. Right from updates on wickets to player stats and trivia, I will engage all the game enthusiasts with the most fun-filled moments from the world of cricket throughout the season. Tune into India’s no.1 Radio Station, Radio City, and get ready for an exciting cricketing extravaganza."

 

Rakesh Srivastava, Managing Director, Nissan Motor India, said, “We are pleased to associate with Radio City for its cricketing IP “Cricket ka Blockbuster” as the presenting sponsor this season. Cricket is a game that bonds everyone and Radio City has been successfully uniting the cricket enthusiasts from across the country in the spirit of the game each cricketing season. Through this association, we aim to augment the brand salience of Nissan by reaching out to all the listeners and making the cricket celebrations a glorious one and look forward to the listeners walking into the Nissan showroom to test drive the Big, Bold, Beautiful Nissan Magnite-The official car of ICC Men’s cricket world cup 2023 and win exciting match tickets.”

 

Radio City’s "Nissan Cricket ka Blockbuster" is poised to redefine cricket celebrations in India, with Sanjay Manjrekar taking center stage. Radio City extends a warm invitation to all to create indelible memories during this cricketing season. With cricket enthusiasts eagerly awaiting this season's premier cricket event, Radio City is set to redefine the experience with a fusion of thrill of the sport, the glamour of Bollywood and non-stop entertainment. As a part of the promotion, Radio City is focused on extensive marketing efforts to promote the Blockbuster campaign, including social media engagement, influencer partnerships, outdoor advertising, print ads, PR coverage, and cinema promotions. Through digital marketing initiatives, Radio City aims to engage its audience through exciting contests, highlight moments of the day, match updates, trivia, and more on its media platforms.

 

About Radio City

Music Broadcast Limited (MBL) is a Listed subsidiary company of Jagran Prakashan Limited that owns and runs FM radio stations all over India, popularly known as “Radio City”. The brand Radio City is committed to offering innovative advertising solutions to a wide range of clients through the integration of radio with digital offerings. It also engages in conceptualizing, producing, and organising significant on-ground events at a national and international level, as well as providing opportunities for clients to engage with social media influencers. Being the first private FM radio broadcaster in India with over two decades of expertise in the radio industry, Radio City has consistently been the No.1 radio station in Bengaluru with 25.2% and No.2 in Mumbai with 14.3% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 52, 2022). Radio City Delhi ranks #3 with 11.7% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 52, 2022).

Radio City has established a strong presence across 39 stations in 12 states and 1 Union Territory, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners across India covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming through its digital interface, www.radiocity.in  

Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion among listeners with its brand philosophy of “Rag Rag Mein Daude City”. With the recent launch of its new station sound #CityKiNayiVibe, a modern version of Rag Rag Mein Daude City, Radio City aims to engage with the young and vivacious Gen Z audience who sought coolness quotient in their experiences. The network’s humour-based IPs ‘Babber Sher’, ‘Joke Studio’, and the IP ‘Love Guru’ with a concept of love, relationships and romantic endeavours are immensely revered by the audience. In 2013, the radio station introduced ‘Radio City Freedom Awards’, a platform to recognize independent music. The leading FM station provides a launch pad to budding singers with ‘Radio City Super Singer’, the first singing talent hunt on radio in the last fourteen years. In 2022, the organization launched its pioneering international property ‘Radio City Business Titans’ to recognize Indian businesses for their unwavering business excellence.

Radio City has bagged over 160 awards across renowned national and international platforms such as New York Festivals Radio Awards, ACEF Global Customer Engagement Forum & Awards, e4m Golden Mikes - Radio & Audio Awards, India Audio Summit and Awards, India Radio Forum, etc. in the recent past. In 2022, Music Broadcast Limited won ‘India's Best Company of the Year 2022’ Award by Berkshire Media. Radio City has been consistently featured for the 7^th time in ‘India’s Best Companies to Work For’ study conducted by the Great Place to Work Institute. The company has also been recognized in ‘India’s Best Workplaces for Women - 2019’ and has ranked among the Top 75 organizations on the list. In 2020, Radio City ranked 4^th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.