Mumbai, 30th January 2024: BOB Financial Solutions Limited (BFSL), a wholly owned subsidiary of Bank of Baroda, has unveiled its new corporate identity – BOBCARD Limited. The rebranding effort is enhanced by the unveiling of a dynamic logo, aligned with the impactful positioning statement "Credit Reimagined."
Beyond a mere visual transformation, the rebranding of BOBCARD embodies a revitalized commitment to reimagine the country’s credit landscape with excellent credit solutions and customer-centric offerings. The new brand promise "Credit Reimagined" is a conviction of a customer-centric, solution-driven assistance that assures service through innovation. It is a creative showcase of products and services that have been reimagined to suit the ever-changing needs and preferences of everyone across the length and breadth of the country.
Excited about the new brand journey, Mr. Shailendra Singh, MD & CEO, BOBCARD Limited, states, "Today marks a pivotal moment in our journey as we unveil our refreshed brand identity. The strategic rebranding not only embodies adaptability but positions BOBCARD as a forward-thinking financial partner. At the heart of this transformation is our enduring commitment to elevate financial experiences and empower our community," Singh added.
As BOBCARD embraces the future, particularly appealing to the younger demographic, the symbol becomes a manifestation of fundamental values—inspiring individuals to strive for financial excellence and capitalize on opportunities as they pursue prosperity. This emblem stands as a symbol of dependability in the financial panorama, a persistent commitment to reshaping possibilities.
This updated branding marks a pivotal stride for BOBCARD in aligning with modernity and ensuring relevance in the swiftly evolving financial terrain. The contemporary identity is designed to empower individuals from diverse demographics, offering them the tools to pursue their aspirations without the weight of financial worries.
About the New Logo:
A unique representation of a universal symbol, BOBCARD logo comprises dual ‘B’ letterforms that hold the rays of the rising sun. It is called Baroda Sun.
Why the sun? Being the single most powerful source of light and energy, the sun’s far-reaching rays dispel darkness to illuminate everything they touch. Similarly, BOBCARD seek to be the source of light through which stakeholders realize their goals, customers discover a reliable financial partner, and employees find rewarding careers. This Baroda Sun has been adopted from its parent brand, Bank of Baroda (BoB), and is incorporated to reflect the legacy and ethos on which the brand stands. A fitting face for the new brand as a universal symbol of dynamism and optimism. BOBCARD’s new corporate identity is a clear and strategically designed representation, which affirms that they are prepared for new business paradigms in a globalised world, while staying in touch with their heritage.
Logo is designed using single-colour vermillion palette that has been carefully selected to compliment with its distinct representation of hope and energy. Overall, the design strikes a balance between tradition and a progressive outlook, symbolizing the brand's dedication to both its rich legacy and contemporary approach.
About BOBCARD
BOBCARD LIMITED, formerly known as BOB Financial Solutions Limited, was established in the year 1994 with the aim to help people upgrade their lifestyles with uniquely crafted credit card solutions. A Non-Banking Financial Company and wholly owned subsidiary of Bank of Baroda, it has established itself as a pioneer in the space of credit cards. The Company's primary business deals with credit cards and merchant acquiring.
BOBCARD offers an array of consumer & commercial credit cards and caters to all segments of customers with varied needs, including but not limited to everyday Shopping Cards, Travel Cards, Business Cards for large corporates as well as MSMEs. The company has exclusive credit cards for Defence Personnel including the Indian Army, Indian Navy, the Indian Coast Guard, Assam Rifles, professionals like ICAI, ICMAI & ICSI, co-branded cards with HPCL, Snapdeal, IRCTC, Premium Lifestyle cards like Eterna, Premier, and more such exciting variants. BOBCARD's key differentiator is its easy-to-understand products that are fairly priced, efficiently serviced, and can easily be availed through the digital-all application process. BOBCARD is also the merchant payment processing partner of Bank of Baroda merchant acquiring business.
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