Users call it the “Biggest crossover in the advertising industry!”, “This is INSANEEE!” and “Multiverse of Meme”
The film is going viral with Over 6 Million views and close to a million shares in less than 24 hours
India, 31st August 2024: Swiggy, India’s leading on-demand convenience platform, has launched a side-splitting ad film for its new Group Ordering feature. This industry-first feature is highlighted in the ad, which stars some of the country’s most popular meme creators, including the 'Vada Pav Girl,' 'Level Sabke Niklenge' meme-r, Satvik Subramaniam, Darshan Magdum, Prakash Kumar (Puneet Superstar), Qureshi Boy, Dolly Ki Tapri and Ganji Chudail.
The ad film humorously tackles the common challenge of ordering food for a large group. It showcases Swiggy’s Group Ordering feature that works as an anti-chaos when it comes to group food decisions. Each meme creator brings their unique flair to the film, making for an entertaining watch. Since its release through Swiggy India’s Instagram handle, the rib-tickling ad film has received tremendous consumer love, garnering over 6 million views and 900K shares in less than 24 hours.
Captioned, “Pathar pe pathar maare toh chingari nikalti, Swiggy pe order karne poori gang nikalti,” the film humorously depicts common group-ordering dilemmas. The film opens with a voiceover asking, “Kya kahyenge app?” to which Puneet superstar replies “Yakhni pulao” in his signature style, followed by Vada Pav girl’s iconic dialogue around nobody going hungry. This is soon after Darshan breaks into song. The film also features Laxmi Sharma, who finally says “level sabke niklenge” after which all the characters start to scream as their stomachs growl with hunger.
Launched earlier this month, Swiggy’s Group Ordering feature is perfect for various occasions—from festivals and game nights to team lunches and meetings. As the festive season approaches, this feature allows users to select a restaurant, create a group order, and soon, even split the bill.
The ad has received enthusiastic feedback from netizens, with many praising the collaboration. Comments such as “Biggest crossover in the advertising industry!!”, “Multiverse of Meme!”, and “This is INSANEEE!! @SwiggyIndia YOU WON THE GAME” reflect the excitement and love for Swiggy's innovative approach to group ordering.
About Swiggy:
Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience. With an extensive footprint in food delivery, Swiggy Food collaborates with nearly 2 lakh restaurants across 600+ cities. Swiggy Instamart, its quick commerce platform operating in 35+ cities, delivers groceries and other essentials across 20+ categories in 10 minutes. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Genie into its multi-service app. Leveraging cutting-edge technology and Swiggy One, the country’s only membership program offering benefits across food, quick commerce, dining out, and pick-up and drop services, Swiggy aims to provide a superior experience to its consumers.
For more information, visit www.swiggy.com
No comments:
Post a Comment