Gurgaon, 26th November 2024 — Channelplay Limited, a leader in visual merchandising and retail execution, has been awarded the mandate by HMD Global to enhance the brand’s in-store visibility through the installation of lit hanging flanges. This initiative will span 6000 stores across India, positioning HMD as a leading presence within the multi-brand outlet (MBO) landscape and providing a long-term branding solution in-store.
The project will commence with a pilot phase in 500 stores, where Channelplay will manufacture and install premium, lit hanging flanges designed to achieve sustained brand visibility. This initial deployment, set for completion within a targeted 45-day period, marks a forward-thinking approach by HMD Global to leverage semi-permanent branding solutions that will stay relevant in-store for extended periods.
"We are thrilled to partner with HMD Global on this impactful initiative. The deployment of lit hanging flanges serves as a semi-permanent in-store branding tool, providing lasting visibility and brand presence for HMD in stores across India," said Yasir Hussain, Vice President of Visual Merchandising Business at Channelplay Limited. "Flanges are increasingly becoming a preferred choice for brands, particularly in MBO channels, as they offer an effective, long-term visibility solution that integrates seamlessly with the retail environment. HMD’s decision to adopt this approach highlights their agility and commitment to staying ahead of industry trends by investing in innovative in-store branding strategies that engage customers and enhance brand recall."
This pilot project will not only set the groundwork for an expansive rollout to the remaining 5500 stores but also demonstrate the effectiveness of flanges as a durable branding medium that offers continued impact over time. By choosing this route, HMD Global showcases their quick-thinking and dedication to staying ahead of industry shifts, making a strong, lasting impression on customers within the competitive retail market.
This collaboration solidifies Channelplay’s role as a trusted partner for retail and visual merchandising solutions, catering to some of the most recognized brands in the market.
About Channelplay Limited
Channelplay Limited is a premier retail marketing and sales enablement company, specializing in POSM production, field marketing, sales automation, and market research. With a vast network and innovative solutions, Channelplay is dedicated to driving brand growth and enhancing customer experiences.
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