Amway India unites consumers this International Yoga Day through a unique virtual health and wellness festival

·         In association with Ministry of AYUSH, International Naturopathy Organization and Eat Right Foundation & School

·         With a focus on holistic wellbeing - mind, body and spirit

New Delhi, 22^nd June 2020: As the country continues to fight the COVID-19 pandemic by staying indoors, Amway India, one of the country’s leading direct selling FMCG company, commemorated the International Yoga Day by organizing a special digital health and wellness festival. In line with this year’s theme of ‘Yoga at Home and Yoga with Family’, Amway India presented a one-of-its-kind digital program over two days on physical, mental, emotional and spiritual wellness. The program was conceptualized by UNION and Red Carpet Entertainers, in association with Ministry of AYUSH, International Naturopathy Organization and Eat Right Foundation & School.

The two-day historic celebration brought together renowned yoga gurus, celebrities, health experts and policymakers on a single virtual platform. The virtual event was graced by leading personalities such as Bollywood actors Vivek Oberoi and Isha Koppikar; spiritual speakers such as Dr. David Frawley, Pundrik Goswami amongst others; Shri, Pawan Agarwal, Former CEO FSSAI; Mr. Prabodh Halde, Head of Regulatory, Marico; Sh. Anant Biradar, President INO amongst many others. The program witnessed an overwhelming response with health and wellness enthusiasts tuning in live during the International Yoga Day weekend.

Commenting on the initiative, Anshu Budhraja, CEO, Amway India said, “The world is facing one of the greatest challenges toward health and wellbeing today. At Amway, we strongly believe that smart healthcare provides unparallel value to human life. While yoga embodies unity of mind and body, we also need to focus on nutrition since, we are what we eat. As Prime Minister Modi has emphasized yoga is a means to both fitness and wellness and a symbol of universal aspiration for health and wellbeing, hence making it even more relevant for healthy living today. For centuries, Indian traditional herbs have been known for their physiological benefits. Hence firming up our commitment to Indian consumers, the new Nutrilite Traditional Herbs range which includes Nutrilite Tulsi, Nutrilite Brahmi; Nutrilite Ashwagandha; Nutrilite Vasaka, Mulethi & Surasa; Nutrilite Amalaki, Vibhitaki & Haritaki; Nutrilite Madhunashini, Shunti & Twak. They support immunity, mental agility, digestion, vitality, glucose and respiratory health respectively. The range brings The Best of Nature, the Best of Science with the Best of Indian Traditional Wisdom, offering assured level of Purity, Safety and Potency of herbs.”

Furthermore, commenting on the initiative, Ajay Khanna, Chief Marketing Officer, Amway India said, “Today, health and wellbeing has taken precedence over everything else. In line with this we curated an Amway exclusive session with Nutrition and Fitness experts, to discuss on how we can lead a better, healthier life during lockdown. I am proud of our organization, where ‘helping people live better, healthier lives’ has been a core philosophy for over 60 years now. I hope and believe that more people will be inspired by this digital initiative and would adopt healthy practices while staying at home.”

The current global health crisis has fueled is a shift towards living a balanced and healthier life as consumers are seeking optimum nutrition and strong immunity which can be supported by quality dietary supplements, immunity supporting products along with regular exercise. Exemplifying Amway India’s philosophy of helping people live better, healthier lives, the event addressed holistic wellness along with panel discussions on Naturopathy, Ayurveda, Yoga, Immunity, Nutrition and Alternative Medicine. Highlighting simple yet effective ways to stay healthy, the sessions focused on safe yoga and diet practices helpful in allaying both physical and mental health. The program also saw renowned celebrities talking about their daily routine to stay fit along with sessions guided meditation to relax the mind.

Amway’s Nutrilite is the world's No. 1* selling vitamins and dietary supplements brand with a strong legacy of more than 80 years in the plant-based approach to supplementation. Leveraging traditional Indian wisdom and best of nature and best of science, Amway launched the Nutrilite Traditional Herbs range keeping in mind the nutritional requirements of the Indian consumers. Made with the best of Indian Organic certified herbal ingredients, the range supports immunity, mental agility, digestion, vitality, glucose and respiratory health.

To make this International Yoga Day even more interesting and fun for our consumers, Amway presented Nutrilite Yoga Challenge #YogaWithNutrilite. It was the time for the direct sellers and consumers to showcase their strength and flexibility. We witnessed participation from 1500 direct sellers and consumers, where they shared their video holding a Yoga asana for 10 seconds. The lucky winners got a chance to win exciting Nutrilite products.

* Source: http://www.euromonitor.com/amway-claims

Business Continuity Statement | Amway India

AnshuBudhraja

CEO, Amway India

“The global pandemic has shown its impact across industries, including the direct selling industry. While we, at Amway India, are expecting short-term to mid-term impact like many businesses, we are positive about coming out of this stronger than ever. However, our priority is to follow all Government guidelines to contain the spread of COVID-19.

Prioritizing the safety of our employees, direct sellers and our consumers, we deployed responsive strategies to ensure business continuity and maintain operational readiness from time to time. We have constituted a COVID-19 Crisis Committee comprising select members of the leadership team. The team is responsible for charting out and guiding the crisis strategy for the Indian market.

Amidst all the limitations and challenges, we thank the Government of India for recognizing the need for including nutraceuticals and health supplements as ‘essential food’ items, allowing us to continue the manufacturing of the essential goods at our plant. Despite the scarcity of labour and supply chain disruptions, we have been able to recover and resume operations.

The public health emergency has paved the way for increased awareness of holistic and preventive healthcare among consumers. Now self-care and immunity building has gained significant momentum among communities.  It reflects in a spurt in demand for our products in Nutrilite portfolio with preference for herbal SKUs -. The category’s contribution is expected to grow faster with current contribution of 56% is expected to increase to 65%. We are further building upon the category with special focus on immunity-boosting products such as Nutrilite All Plant Protein Powder, Nutrilite Daily, Nutrilite Natural C, amongst others. At least in the medium term, we expect that these products will remain in grocery shopping lists and become key revenue drivers for the company in the space.

With the increasing volatility in the job market owing to a current crisis scenario, we foresee entrepreneurship as a desired/ viable career by choice. The trend gives a huge thrust to the Direct selling industry as it offers a zero-investment guided entrepreneurial opportunity. As people look for flexibility, personal growth along with supplemental income, we believe the gig economy will become a significant driver of the economy in the coming years.

Interestingly, COVID-19 has proved to be a catalyst for a smooth transition of our business from the offline to the online. We foresee continued digital transformations at every level of our operations. Hence, our efforts will continue to build and strengthen our digital capabilities to ensure efficient functioning of the business. All our training and meetings with the direct sellers has shifted online and have conducted over 2500 online training programs engaging over 5.50 lakhs Amway Direct Sellers since the lockdown. Moreover, there is a significant shift to online ordering from 33.6% in Feb 2020 to 90% that demanded smart management of orders and tie-up with new vendors for product deliveries at home. We are hoping to bounce back our business to stability in next 45 days and with the second phase starting May 18th,  post the Government’s direction on labour reforms and factory operations etc., we are hopeful to achieve 80 -90% level of business which was before pre-lockdown by July 2020.

We firmly believe that a new consumer will emerge in the post-COVID-19 era, which will drive new business models while setting the foundation for innovative products and services.”

Amway India celebrated Children’s Day with Udhavam Ulangal, Chennai, with activities focused around Eliminating Single-Use Plastic

Chennai, November 19, 2019: Continuing its focus on helping people live better lives, Amway India, the country’s largest FMCG direct selling company, celebrated Universal Children’s Day for the 11^th consecutive year. The annual celebrations were hosted across India with 12 NGO partners as part of Amway India’s CSR program- Project Sunrise, through which Amway aims to promote the overall well-being of underprivileged children in India by providing them access to education, health and hygiene.

This year the celebrations were geared towards empowering and encouraging the young ones through several interactive activities with the theme ‘Say No to Single Use Plastic’. These included painting competitions, short skits sensitizing people on eliminating single-use plastic, interactive workshops, craft workshop, puppet shows, dance performances among others.

In Chennai, Amway celebrated Children’s Day in association with Udhavum Ullangal Illam (UUI) by organizing a workshop on ‘Say No to Single Use Plastic’ followed by an interesting session with demo on waste segregation. The event also included painting competition on the theme - ‘Say no to Single-Use Plastic’ / ‘Save Animals’.  The event received an overwhelming response from Children of UUI who participated in the competition to creatively advocate their views on the theme. Post the competition, prizes were presented to the winners of the competition.

Talking about the initiative, Mr. GS Cheema, Senior Vice President, North & South, Amway India, said, “Children of today are the leaders of tomorrow and Amway India celebrates Children’s Day each year along with our NGO partners. This year, our theme of ‘Say No to Single-use Plastic” aimed at educating and promoting responsibility among children towards the planet, the country and its citizens. It was a delight to witness the passion and enthusiasm among the children and the creativity they deployed in bringing the theme of the competition to life. We are proud to collaborate with Udhavum Ullangal Illam and will continue to extend our support for the welfare of the children.”

Commenting on the occasion, Mr. K. Suresh, Secretary, Udhavum Ullangal, said, “Our aim is to give the children time-off from the regular routine and engage them in fun activities which ultimately builds their self-confidence and increases their exposure. Over the years, Children’s Day has become a special occasion for our kids and they enthusiastically look forward to celebrating it with Amway. It was heartening to see the sheer display of talent by all the children who expressed their thoughts and ideas to highlight the burning issue of ‘Single-Use Plastic’. We wholeheartedly thank Amway for organizing a fun-filled day for the children.”

Amway India Strengthens its Consumer Durable Category with the launch of Next Gen home air purifier – Atmosphere Mini™

-       Certified by Allergy UK for removing the maximum number of particles and pollutants known to cause allergies

-       Atmosphere Mini™ treats indoor air by removing particles as small as 0.0024 microns with an efficiency of 99.99%[1]

-       With over three decades of expertise in air treatment solutions, Amway is bullish about the growth of the air purifier category; aims 20% of the market by 2020

New Delhi, September 25^th, 2019: Amway India, the country’s largest direct selling company[2], announced the launch of Atmosphere Mini™– indoor air purifier. Amway, the makers of Atmosphere™- the world’s largest selling home air treatment products[3], has developed Atmosphere Mini™ which is equipped with better than HEPA[4] grade filter to capture particles as small as 0.0024 microns with a single pass efficiency of 99.99%[5]. Atmosphere Mini™ comes with the Allergy UK Seal of Approval, making it one of the very few air purifiers to be certified to remove over 100 contaminants identified by Allergy UK as common triggers of allergies.

Speaking on the launch of Atmosphere Mini™, Anshu Budhraja, CEO, Amway India said, “Air Pollution is a serious issue in India with the majority of people breathing air 10 times or more, over the WHO safe limit[6]. Air pollution is experienced in different forms throughout the year across the country. Therefore, there is a growing need for air purification solution to breathe better and stay healthy. As global experts in air treatment systems, Atmosphere Mini™ is a next-generation air purifier, which is equipped with better than HEPA grade filter that removes particles as small as 0.0024 microns with a single pass efficiency of 99.99%[7] and comes with Allergy UK Seal of Approval[8]. Amway has over 30+ years of expertise in making home air treatment systems and Atmosphere Mini™ is one of the best-suited air treatment solutions for the Indian conditions.”  

Further talking on the category, he added, “We forayed into the air purifier market last year with the car air purifier – Atmosphere Drive which is the world’s number one selling car air treatment product[9]. Within a year of the launch, Drive emerged as one of the top-selling brands in the car air purifier market. Encouraged by the overwhelming response from our consumers and the potential of the category, we are now introducing Atmosphere Mini™ and are aiming to capture a sizeable market share of 20% in the air purifier category by 2020.”

The air purifier market in India stood at INR 312 crore in 2018 and is expected to register a CAGR of over 24% over the forecast period 2018-2023. The market size of the air purifier industry is estimated to reach INR 896 crores by 2023[10]. 

Commenting on the product Atmosphere Mini™, Ajay Khanna, Category Head - Wellness, Amway India, said, “As a leader in the nutrition & wellness category, we endeavor to offer solutions that truly meet consumer needs and expectations with the aim to improve overall wellbeing. With the increasing awareness of the issue of air pollution and health-consciousness amongst consumers, the market for air purifiers has opened with consumers seeking the best solutions. We are very bullish about the category and will be supplementing the growth of the category by driving large scale consumer education and adoption through our network of direct sellers who are trained on the product as well as driving awareness through comprehensive social media campaigns, and on-ground activations.”

The Atmosphere Mini™ comes equipped with ‘Better than HEPA’ grade filter that effectively captures 99.99% particles, as small as 0.0024 microns. Which means, if 10000 particles of any size down to 0.0024 micron goes through the filter of Atmosphere Mini™, only one particle will pass through. The Atmosphere Mini™ is packed with a comprehensive 3-in-1 filter:

-          The first stage is a pre-filter layer to capture larger, airborne fibers and hair

-          The second stage filter traps 300+ pathogens and particulates such as common bacteria, virus, pollen, pet dander and molds.

-          The third stage is a carbon filter layer that captures 15+ different gaseous contaminants such as formaldehyde, VOCs, SO2 and NO2 to name a few. It also is incredibly useful in reducing common household odors such as pet odors, tobacco smoke, and cooking odors.

The British Allergy Foundation has certified Atmosphere Mini™ with the Allergy UK Seal of Approval for removing over 100 contaminants identified as common triggers of allergies. The product is also certified by the ECARF (European Centre for Allergy Research Foundation) for reducing the allergens. 

Another notable feature in Atmosphere Mini™ is the particle sensor which is designed to detect across the full range of airborne particulates.  Not only does it detect and react to smoke and PM2.5 but also bigger particles such as dust, and allergens like pollens & house mites.

The Atmosphere Mini™ is further supplemented by high-speed performance offering a Clean Air Delivery Rate (CADR) of 220m3/hours. The CADR of Atmosphere Mini™ is independently verified by AHEM (Association of Home Appliance Manufacturers).

Designed in USA, Atmosphere Mini™ is a portable and compact device, which is suitable for Indian homes with an intuitive and simple user interface. It also comes with a companion app – Atmosphere Connect, which lets the users control and operate the unit remotely. The app comes with additional features such as tracking filter life and measure the system’s reactiveness to change in indoor air quality.

Amway offers 3 years warranty and in-home after-sale service support with an assurance of service delivery within the given timelines[11]. The Atmosphere Mini™ is sold through the company’s network of direct sellers. The product is also available for purchase on the company-owned website. 

Amway’s legacy in the air purification category

Amway has 30 plus years of experience in providing home air treatment solution with over 80 patents in air treatment technology. It started in 1986 with the air purifier brand Pure Flow sold in the USA and Canada. Pure Flow was available in the market for 11 years before getting refurbished and rechristened as Advanced Air Treatment System in 1997. In the year 2005, Amway launched Atmosphere – a technologically advanced and well-researched air purifier of the highest quality. In 2009, Atmosphere became the first product certified as "Asthma & Allergy Friendly" by a Certification Program administered by the Asthma and Allergy Foundation of America (AAFA) in partnership with the international research organization, Allergy Standards Limited (ASL). Ever Since there has been no looking back for the brand, which is growing steadily, and as per Verify Markets study of 2017 global sales revenue - ATMOSPHERE™ is the world’s largest selling home air treatment product[12]. Over 3.5 million units of air treatment system have been sold so far, making it the most popular brand globally.

About Amway India

Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world's #1[13]direct selling with presence in over 100 countries & territories.

Globally, Amway is 60 years old, US$ 8.8 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 800 patents granted and another 240 patents pending.  Amway has nearly 1000 scientists across 100 research and development and quality assurance laboratories worldwide.

Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[14]. With the aim of increasing consumer outreach Amway has set up more than 63 Xpress Pick & Pay stores across the country.

Amway products are popular not just in India but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand[15]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is India’s No. 1 premium skin care brand[16]. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration. 

Amway India is aggressively entering newer categories. Most notably, the company launched a Weight management program called ‘W.O.W.’ (Will Over Weight) which has been really appreciated by the consumers in India. Amway forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen & Atmosphere Drive car air purifier and the Energy Drink and Whey Protein under the brand XS. Last year, Amway announced the launch of Nutrilite Traditional Herbs developed specifically for the Indian consumers.

Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. India is one of two key global manufacturing hubs for Amway, along with China, in addition to the company’s U.S.-based manufacturing operations. Amway manufacturing facility has won the prestigious LEED Gold Certification from the U.S. Green Building Council as being one of the most environment friendly and sustainable facilities in the country.

Amway India strengthens its Nutrition portfolio; Launches Nutrilite Cal Mag D Plus

 

·         [i]Sourced from one of nature’s most concentrated botanical source of calcium - Algae - harvested from the sea of Iceland

·         A combination of five essential nutrients in one tablet - Calcium, Vitamin D, Magnesium, Manganese and Zinc 

·         New calcium supplement from Amway gives you 100% RDA of Vitamin D and Zinc

New Delhi, July 18, 2019: Amway India, the country’s largest FMCG direct selling company, announced the launch of the enhanced version of the calcium supplement - Nutrilite Cal Mag D Plus. Coming from the [ii]world’s #1 selling vitamin and dietary supplements brand- Nutrilite, the new calcium supplement provides essential nutrition to support and maintain healthy bones when taken as part of a well-balanced diet. In addition to the calcium from the rich algal source along with calcium carbonate and [iii]double the amount of vitamin D that promotes calcium absorption, Nutrilite Cal Mag D Plus also consists of nutrients such as magnesium, manganese, and zinc making it more effective.

With the promise to bring The Best of Nature and The Best of Science, Nutrilite Cal Mag D Plus is packed with one of nature’s most concentrated botanical source of calcium i.e. the algal source which is harvested from the sea of Iceland.  Unlike traditional rock calcium like calcium carbonate or calcium citrate, algae calcium is plant-based, nutrient-rich and a natural multimineral ingredient that comes from a sustainable source. Besides strengthening and maintaining healthy bones and teeth,calcium supports other vital functions such as nerve transmission, critical metabolic and cardiovascular functions, while vitamin D is critical nutrient required for calcium absorption and & normal function of immune system. Magnesium and Zinccontribute to the maintenance of normal bones, in addition Zinc helps maintaining the immune system.  Manganese supports the normal formation of connective tissue.

Talking about the need for calcium supplementation Dr. Kevin Gellenbeck, Senior Research Scientist, Nutrilite Health Institute, Amway, said, “Our current lifestyle which includes less exposure to the sun, irregular eating habits, and junk food preference in the daily diet can lead to a shortfall in essential nutrients required by the body. Calcium is one of the key micronutrients that is needed to support important functions in the human body that goes beyond just healthy bones and teeth. While food is the best source, a high-quality dietary supplement can help fill the nutrient gap in our modern diet. Therefore, the Nutrilite Cal Mag D Plus is a valuable addition to our existing portfolio of Nutrilite products as it offers a unique combination of 5 essential nutrients to support bone building and maintenance processes. In our quest to offer the best from nature, we have procured plant-based calcium from an algal source and additional vitamin D to promote calcium absorption, as well as added zinc, manganese and magnesium, making Cal Mag D Plus more effective calcium supplement.”

To ensure the highest quality and safety of the product, best of the ingredients are sourced for Nutrilite Cal Mag D Plus and the product is manufactured under the guidelines of Good Manufacturing Practices (GMP) at Amway’s LEED Gold certified manufacturing facility.

Commenting on the launch, Ajay Khanna, Category Head – Wellness Amway India, said, “As per the dietary guidelines for Indians by ICMR[iv], the consumption of food sources rich in calcium amongst Indians is grossly inadequate clearly indicating low calcium levels. This signifies a great opportunity and demand for effective calcium supplements in India. Calcium supplement market in India is pegged at INR 632 crore in 2018 and has been growing at a CAGR of 12% in last 5 years. The market holds huge potential with increasing awareness on the need for supplementation and increasing demand for high-quality nutrition products. We are excited and confident that the product range is going to resonate well with our discerning consumers of food supplement. With Nutrilite Cal Mag D Plus, we target over 11% share of calcium supplement market in the first year.”

He further added, “We have planned a series of marketing interventions including the social media campaign and digital activations across our platforms to educate our consumers on the gap and need for calcium and maximize our reach and engagement with consumers. We are also conducting regional activations to further educate Amway direct sellers and in turn, spread awareness on the need for optimal nutrition and supplementation.”

Priced at MRP Rs. 799/- (inclusive of all taxes)  for 1 Pack (containing 90 tablets), Nutrilite Cal Mag D Plus is sold exclusively through Amway Direct Sellers across India and to know more, please visit the website: http://www.amway.in.

[v]The Indian nutraceutical market is currently worth around USD 2 billion a year and is expected to grow more than 20% CAGR until 2022 – more than doubling its size to over 6 billion USD. Amway Nutrilite has maintained a leadership position for the past 5 years with 12% market share.

Amway launches a Vibrant New Range of Attitude Colors

Rolls out #ColorYourMood campaign to engage its target audience

New Delhi, May 29, 2019: Amway India, the country’s largest FMCG direct selling company, has launched a new range of Attitude Colors under its color cosmetics portfolio. Celebrating a range of moods with dazzling colors, the 14^th edition of Attitude Color Cosmeticscomprises five striking new shades each of Matte and Crème Lipsticks along with six radiant hues of Nail Enamels. The recently launched Attitude Colors range also features Attitude lipstick travel pack that adds convenience along with style to one’s travel plans.

With intense and rich color, the Attitude Matte and Crème Lipsticks offer smooth and even coverage. The lightweight and preservative free formula makes them ideal for extended wear. While the Attitude Matte Lipsticks include new shades such as Cheeky Coral, Mauve Magic, Ravishing Red, Pink Burst, and Caramel Brown, the Attitude Crème Lipsticks consist of trendy tones such as Naughty Nude, Candy Floss, Chocolate Cherry, 

The exciting new collection of Attitude Nail Enamels is customised to give an extra pop of color with its shiny and vibrant shades. With an improved chip resistant coating, the Nail Enamels are launched in six eclectic shades of Pink Blush, Frosted Toffee, Coral Love, Red Beauty, Aqua Horizon, and Raspberry Sorbet.

Announcing the launch of new colors range, Sundip Shah, Chief Marketing Officer, Amway India, said, “The Indian cosmetics market currently pegged at INR 7,000 cr offers tremendous growth potential. To propel our growth in the category and to meet the evolving demands of the young consumers, we continue to expand our offerings with new-age solutions under our indigenously developed entry level premium beauty brand ‘Attitude’, which is the choice of today’s young women who do not want to conform to somebody else’s idea of who they are, what they should do, who they should be. They have their own take on things. Attitude celebrates and whole-heartedly supports women who have risen above the pitfalls of stereotyping and chosen to live life and succeed ‘their way’.”

Commenting on the launch, Anisha Sharma, Category Head - Beauty and Personal Care, Amway India, said, “Years of research has proven that colors have a unique association with feelings that lead to different moods. The new Attitude Color range has snazzier and vibrant shades than ever that would go with each of the moods. This wide variety of brilliant and bright hues aim to add a luxe touch to one’s overall look. To further engage our consumers, we are organising experiential sessions where they can learn and create new looks for different occasions and moods. In addition, we have also designed a mood & look book that showcases the different looks & ways to re-create them. We are confident that the latest Attitude Colors collection will be an exciting addition to our existing portfolio.”

Attitude is an entry-level premium brand by Amway India, targeted specifically at the Indian youth. The brand offers a range of skin care products and a range of bold color cosmetics for the youth. Its skincare portfolio has a variety of products like Face Wash, Moisturizer, Sunscreen Lotion, Face Scrub, Face Masque, Body Butter, Foot Cream and the newly launched Be Bright Herbal range of products. At Amway, we believe that beauty is all about attitude!

The Attitude Matte Lipsticks (2g each) are priced at INR 389/-*, while Attitude Crème Lipsticks (2g each) are for INR 299/-*. The rich Attitude Nail Enamels (6 ml each) are priced at INR 169/-* and Attitude lipstick travel pack with 3 Attitude Matte and Crème Lipsticks (1.1 g each) is priced at INR 999/-*. The new collection of Attitude Colors is sold exclusively through Amway Direct Sellers across India and can be easily ordered by Amway Direct Sellers/Preferred Customers via the company’s website http://www.amway.in

*Prices inclusive of all taxes

About Amway India

Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world's #1^[4] direct selling with presence in over 100 countries & territories.

Globally, Amway is over 59 years old, US $ 8.8 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 800 patents granted and another 240 patents pending.  Amway has nearly 1000 scientists across 100 research and development and quality assurance laboratories worldwide.

Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[1]. With the aim of increasing consumer outreach Amway has set up more than 60 Xpress Pick & Pay stores across the country.

Amway products are popular not just in India but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand[2]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is India’s No. 1 premium skin care brand [3]. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration. 

Amway India is aggressively entering newer categories. Most notably, the company launched a Weight management program called ‘W.O.W.’ (Will over Weight) which has been really appreciated by the consumers in India. Amway forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen and the Energy Drink and Sports Nutrition segment (Whey Protein) with XS. Last year, Amway announced the launch of Nutrilite Traditional Herbs developed specifically for the Indian consumers.

Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located in China and Vietnam. Amway India’s Plant in Dindigul district has achieved LEED ‘Gold’ certification by US Green Building Council (USGBC) which showcases our leadership in sustainability in the industry.

Amway India Strengthens Kids Nutrition Portfolio; Launches Nutrilite DHA Yummies

Nutrition intake becomes fun with tasty and chewable drops

Mumbai, April 30 2019: Amway India, the country’s largest FMCG direct selling company, announced the launch of Nutrilite DHA Yummies. This product is developed to support the nutritional gap of omega-3 fatty acids and vitamin D in children of age 5 years and above. 

Nutrilite DHA Yummies Soft Gel format is a great way for children to fulfill their key nutritional requirement in a more fun and enjoyable manner. These innovative chewable soft drops present a simpler way for the parents to maintain the necessary nutritional intake of their young ones. The DHA**(Docosahexaenoic Acid) is a type of Omega-3 fatty acids that are meant to support the normal brain function and other vital functions in children, while Vitamin D is required for the normal growth and development of bones besides facilitating immune system function in children. Nutrilite DHA Yummies is available in yummy tangy orange - citrus lemony flavor and are developed for children of age 5 years and above. 

Announcing the launch Nutrilite DHA Yummies, Mr. Sundip Shah, Chief Marketing Officer, Amway India, said, “At INR 401 crores*, the kids’ vitamin and dietary supplement market is still at a nascent stage and promises strong growth potential. In line with our commitment of offering highest quality products, Nutrilite DHA Yummies is an addition to our existing range of supplements for kids.”

 “Childhood is the time when one needs to build strong foundation for a healthy life. A child’s dietary habits and physical activity are strong determinants of his/her health. A balanced nutritional intake is very important for children in their developmental years. The gaps can be addressed through dietary supplements. However, our understanding about the market highlights that taste, and tablet intake is a big challenge for kids. Nutrilite DHA Yummies is presented in a kid friendly format with an appealing flavor. With this latest addition to the range, we aim to revolutionize the consumer experience and transform the category,” he added. As on 2018, the overall Omega 3 supplement market is growing at a CAGR of 12% over the last 5 years.

Commenting on the launch Mr. Ajay Khanna, Category Head, Nutrition & Wellness, Amway India, said, “Given that children are extremely picky eaters, and so, their diets may fall short of important nutrients such as omega-3 and vitamin D. Nutrilite DHA Yummies leverages Amway’s long-standing legacy of bringing the highest quality nutritional supplements. We are excited to introduce this in the market and further expand our product range. In order to maximize reach and engagement with consumers, we are planning a digital campaign targeted at the parents of the children of age 5 years & above. We will also be conducting regional events to further educate Amway direct sellers and the customers about the product. We are confident that Nutrilite DHA Yummies will receive an enthusiastic response from the market.”

Nutrilite DHA Yummies is sold exclusively by Amway Direct Sellers across India and can be easily ordered on the company’s website.http://www.amway.in

Amway India celebrates World Health Day

Organizes free health check-up camps for the underprivileged childrenofSwami Brahmanand Pratishthan

Navi Mumbai, April 12, 2019: With the primary objective of providing quality healthcare to the underprivileged children, Amway India, the country’s largest FMCG Direct Selling company, organized free health check-up camps in 14 locations across the country. Commemorating the World Health Day, this initiative also included an interactive and educational session with the aim to improve the nutritional knowledge and practices inclusive of hygiene practices and daily dietary requirement.

In Navi Mumbai, Amway India organized a health check-up camp for the children ofSwami Brahmanand Pratishthan. The medical check-up team comprising of General, ENT and Skin specialists provided important health-related information and recommendations to the children. The event witnessed active participation from 50 children who attended to assess their health status. 

While stressing the importance of observing World Health Day,Mr. Vijay Golani, Vice President – West, Amway India, said, “As part of Amway’s CSR philosophy of helping people live better lives, our initiative for the World Health Day is focused at improving the quality of life of children and the community at large. Through this initiative, we emphasize on building awareness on preventive healthcare practices to ensure healthy living. We have received an overwhelming response for the initiative, which has benefited over 1000 children across the country. We are confident that this kind of planned and continuous health interventions will further complement the Government’s efforts towards building a healthier nation.” 

“The World Health Day is held to mark the importance of health for all. The day is focused on promoting healthier living habits that increase the life expectancy of people around the world. We wholeheartedly thank Amway for organizing this health check-up camp and also for the health & nutrition awareness session”, commented Shirish Pujari, Secretary, Swami Brahmanand Pratishthan.

Keeping up with its commitment to help people live better lives, Amway launched Project Sunrise in India to support underprivileged children. The company works with 16 NGO partners under Project Sunrise in the areas of education, health, and hygiene for the welfare of the children. In line with their vision, Amway had also launched Power of 5 campaign to raise awareness on the issue of childhood malnutrition and bring in the much-needed behavioral shift in mothers and communities at large. Amway India, with its health initiatives, aims to make a positive impact in the lives of people. 

About Amway India CSR initiatives

• Amway India’s CSR initiatives are based on the belief that social responsibility is much more than the incurrence of a cost or a resource or a charitable/ philanthropic act of social benefit. It is an opportunity to bring in social innovation and change. This belief is articulated in Amway’s vision of helping people live better lives. When it comes to commitment to corporate citizenship, Amway India makes a serious and concentrated effort to reach out and help people improve their lives.
• Amway India supports a comprehensive CSR programme covering a gamut of initiatives including a water conservation project to improve the ground water level in 7 villages in the Dindigul district located around the manufacturing plant. Amway supports a village health program targeted at 26 villages in the Dindigul district, to provide quality healthcare to the underprivileged. The treatment includes general health check-up, select pathological tests and medicines at zero cost to the beneficiaries. In a span of over 20 months over 240 free health camps have been organised benefitting more than 50,000 people from local communities.
• Amway India set up a telemedicine center in the Dindigul district to ensure a consistent healthcare support to the villagers. This program has eliminated distance barriers and improved access to medical services in distant rural communities. The center aims at providing free medical treatment to over 7,000 patients in a year.
• Last year Amway India launched a Community Health & Entrepreneurship Program in the rural areas of Uttar Pradesh and Bihar to offer livelihood training in Entrepreneurship skills and business fundamentals with the objective to promote self-employment among women and to create awareness on affordable health and hygiene practices.
• Recently Amway India has launched the community-based nutrition education program to improve the nutritional status among children (below 5 years) in the select slum areas of West Delhi.  The program focuses on prevention, early detection and improved access to care in line with the National Nutrition Mission, Govt. of India.
• As a key focus area, Amway has taken various initiatives to support the cause of visually impaired. Amway also supports underprivileged children in education, health and hygiene under a project titled ‘Sunrise’. Under this project, Amway currently supports more than 15 NGOs across the country.
• Amway India has been conferred with the ‘CSR Leadership Summit & Award’ in the category of ‘Promoting Employment for Specially-abled’.
• Amway India was also recently awarded with the ‘Best Corporate’ award in the ‘Specially-abled’ category at the prestigious National CSR Summit & Awards 2018 for its invaluable contribution towards the welfare of visually impaired by CSR Times.

Amway India celebrates World Health Day

Organizes free health check-up camps with Mamta Health Institute for Mother and Child

and Deepalaya School

New Delhi, April 11, 2019: With the primary objective of providing quality healthcare to the underprivileged children, Amway India, the country’s largest FMCG Direct Selling Company, organized free health check-up camps in 14 locations across the country. Commemorating the World Health Day, this initiative also included an interactive and educational session with the aim to improve the nutritional knowledge and practices inclusive of hygiene practices and daily dietary requirements.

In association with Mamta Health Institute for Mother and Child, Amway India organized a health check-up camp for assessing the nutritional status of the children below the age of 5 years in West Delhi’s Kirari area. The event included a health talk on ‘Key for Healthy Nation – Awareness of Nutrition for under five children’, followed by a street play on ‘Optimal Infant and Young Child Feeding Practices: Better Child Health’, to reinforce the message of importance of nutrition for children below the age of 5 years. In association with Deepalaya School, Amway India organized a health check-up camp for the school children. The camp also included an interesting skit on inclusion of fruits and vegetables to maintain a healthy diet presented by the school children delivered the message of appropriate nutritional intake requirement in a fun and entertaining way. It was followed by a live demonstration on cooking healthy meal by Amway India’s representatives.

While stressing the importance of observing World Health Day, GS Cheema, Senior Vice President, North & South, Amway India, said, “As part of Amway’s CSR philosophy of helping people live better lives, our initiative for the World Health Day is focused at improving the quality of life of children and the community at large. Through this initiative, we emphasize on building awareness on preventive healthcare practices to ensure healthy living. We have received an overwhelming response for the initiative, which has benefited over 1000 children across the country. We are confident that this kind of planned and continuous health interventions will further complement the Government’s efforts towards building a healthier nation.” 

“The World Health Day is held to mark the importance of health for all. The day is focused on promoting healthier living habits that increase the life expectancy of people around the world. We wholeheartedly thank Amway for organizing this health check-up camp and also for the health & nutrition awareness session”, commented Dr. Reena Titoria, Senior Regional Manager, MAMTA Health Institute for Mother and Child, New Delhi.

“We are grateful to Amway for the continued support towards the education and well-being of children of Deepalaya school. This health camp is a great initiative to assess the health status of the children and also to educate them on the importance of nutrition and optimal diet. We are sure that such efforts will further amplify the Universal Health Coverage vision, which is the theme of World Health Day”, commentedJaswant Kaur, Executive Director, Deepalaya.

Keeping up with its commitment to help people live better lives, Amway launched Project Sunrise in India to support underprivileged children. The company works with 16 NGO partners under Project Sunrise in the areas of education, health, and hygiene for the welfare of the children. In line with their vision, Amway had also launched Power of 5 campaign to raise awareness on the issue of childhood malnutrition and bring in the much-needed behavioral shift in mothers and communities at large. Amway India, with its health initiatives, aims to make a positive impact in the lives of people. 

About Amway India CSR initiatives

·         Amway India’s CSR initiatives are based on the belief that social responsibility is much more than the incurrence of a cost or a resource or a charitable/ philanthropic act of social benefit. It is an opportunity to bring in social innovation and change. This belief is articulated in Amway’s vision of helping people live better lives. When it comes to commitment to corporate citizenship, Amway India makes a serious and concentrated effort to reach out and help people improve their lives.

·         Amway India supports a comprehensive CSR programme covering a gamut of initiatives including a water conservation project to improve the ground water level in 7 villages in the Dindigul district located around the manufacturing plant. Amway supports a village health program targeted at 26 villages in the Dindigul district, to provide quality healthcare to the underprivileged. The treatment includes general health check-up, select pathological tests and medicines at zero cost to the beneficiaries. In a span of over 20 months over 240 free health camps have been organised benefitting more than 50,000 people from local communities.

·         Amway India set up a telemedicine center in the Dindigul district to ensure a consistent healthcare support to the villagers. This program has eliminated distance barriers and improved access to medical services in distant rural communities. The center aims at providing free medical treatment to over 7,000 patients in a year.

·         Last year Amway India launched a Community Health & Entrepreneurship Program in the rural areas of Uttar Pradesh and Bihar to offer livelihood training in Entrepreneurship skills and business fundamentals with the objective to promote self-employment among women and to create awareness on affordable health and hygiene practices.

·         Recently Amway India has launched the community-based nutrition education program to improve the nutritional status among children (below 5 years) in the select slum areas of West Delhi.  The program focuses on prevention, early detection and improved access to care in line with the National Nutrition Mission, Govt. of India.

·         As a key focus area, Amway has taken various initiatives to support the cause of visually impaired. Amway also supports underprivileged children in education, health and hygiene under a project titled ‘Sunrise’. Under this project, Amway currently supports more than 15 NGOs across the country.

·         Amway India has been conferred with the ‘CSR Leadership Summit & Award’ in the category of ‘Promoting Employment for Specially-abled’.

·         Amway India was also recently awarded with the ‘Best Corporate’ award in the ‘Specially-abled’ category at the prestigious National CSR Summit & Awards 2018 for its invaluable contribution towards the welfare of visually impaired by CSR Times.