Saturday 15 June 2024

Sun Neo Sets the Stage with Four New Shows: ‘Chhathi Maiyya Ki Bitiya,’ ‘Ishq Jabariya,’ ‘Saajha Sindoor’ and ‘Nandini’

Sun TV Network, India's leading media network, recently expanded into the Hindi-speaking market with its first Hindi General Entertainment Channel (GEC), Sun Neo. The channel has announced the launch of four compelling shows – ‘Chhathi Maiyya Ki Bitiya,’ ‘Ishq Jabariya,’ ‘Saajha Sindoor’ and ‘Nandini’– strategically aimed at strengthening the network's presence in the Hindi GEC space. Sun Neo is all set to elevate prime-time entertainment with these four new shows, offering 3.5 hours of exciting content starting June 16th at 7 pm. 
‘Chhathi Maiyya Ki Bitiya’ depicts the portrayal of Goddess ‘Chhathi Maiyya,’ revered in UP and Bihar, symbolizing the triumph of good over evil through faith and devotion. ‘Ishq Jabariya’ is a romantic drama that follows a girl's journey to pursue her dreams against all odds, intertwined with the issue of pakadwa vivaah. ‘Saajha Sindoor’ revolves around parenthood, childbirth, challenges faced by women, love, and betrayal. ‘Nandini’ is a supernatural fantasy thriller drama show that revolves around a wealthy and influential family plagued by a snake's curse. These four shows aim to offer a rich variety of content to cater to the diverse preferences of Indian audiences.
The new shows promise a diverse range of engaging content tailored to resonate deeply with Indian audiences. Each narrative is crafted to captivate viewers with its compelling storytelling and emotional depth, aiming not just to entertain but also to provoke thought and evoke a range of emotions. With these offerings, Sun Neo seeks to set new benchmarks in the industry while celebrating the cultural richness and diversity of its Hindi-speaking viewers.
*Devoleena Bhattacharjee, who plays the role of Goddess Chhatti Maiyaa in Sun Neo’s show ‘Chhathi Maiyya Ki Bitiya, expressed,* "When I was offered this role, I was pleasantly surprised because it's unlike any character I've played before. It's my debut as a Goddess on screen, and I never imagined portraying such a role. This is also the first time Chhatti Maiyyaa is being introduced on Hindi TV, which makes it even more special. Playing this role has been a fulfilling experience. I've immersed myself in the culture of Bihar and learned a lot about Chhatti Maiyya herself. I feel a mix of excitement and nervousness, but I'm positive that viewers will not only appreciate my character but also embrace 'Chhatti Maiyya Ki Bitiya' and the new channel Sun Neo, which is set to bring a fresh wave of energy and positivity to television."
*Kamya Panjabi, who plays the role of Mohini in Sun Neo’s show Ishq Jabariya, shared,* "I'm delighted to be a part of not just a new show, but a new channel - Sun Neo. Ishq Jabariya sheds light on social issues in rural areas, and I'm privileged to contribute to such meaningful projects. I portray Mohini, the aunt of the protagonist, who has her own story filled with mixed emotions, pain, and injustice. While I can't reveal much about my character at this stage, audiences will witness a strong bond between me and the hero of the show. As always, I'll strive to bring my unique touch and essence to the character."
*Sangita Ghosh, who plays the character of Saroj in Sun Neo’s Saajha Sindoor, said,* "I'm filled with a mix of excitement and nervousness as I'm playing an antagonist onscreen. Saajha Sindoor is set in Rajasthan, and it's the first time I'll be exploring a character from a rural background. I'll be playing Saroj, a character with a complex personality. She's the kind of person who will evoke different reactions from different people—some will like her, some will dislike her, but no one will be able to ignore her. Saroj operates with her own agenda, making her extremely unpredictable. I'm grateful not only to be a part of a new show but also to be working with a channel like Sun Neo that's enthusiastic about entertaining viewers."
*Sahil Uppal, who plays the male lead Gagan in Sun Neo’s Saajha Sindoor, said,* "Associating with a new channel with fresh energy and enthusiasm is amazing. I'm grateful to Sun Neo for giving me a chance to be a part of an interesting show like Saajha Sindoor. I play the character of Gagan; he’s a very ideal husband and son. He has a very high sense of justice; he’ll even take a stand and go against his father if he is wrong. He is very loyal to his wife. Not revealing much, the story is very interesting, and the journey so far has been great. Being a part of Sun Neo is great, and I look forward to the audience watching our show and sharing their feedback."
With Sun Neo, Sun TV Network is set to conquer the hearts of audiences across the Hindi heartland, aiming to establish itself as the go-to destination for top-tier entertainment. Embodying the spirit of ‘Dil Se Jiyo' (Live from the Heart), Sun Neo champions authenticity and encourages viewers to embrace life with passion and sincerity. 
*Tune in to Sun Neo every Monday to Saturday for 'Chhathi Maiyya Ki Bitiya' at 7 PM, 'Ishq Jabariya' at 7:30 PM, 'Saajha Sindoor' at 8 PM and ‘Nandini’ at 8.30 PM. The channel is now available on all leading DTH and cable operators, as well as DD Free Dish.

Ranjhana' from 'Mr. & Mrs. Mahi': A Soulful Love Song by Kavita Seth and Laqshay Kapoo

Rajkummar Rao and Janhvi Kapoor's film 'Mr. & Mrs. Mahi' has received immense love and appreciation for its spectacular music. The makers have just released the video for "Ranjhana," a soulful love song by Kavita Seth and Laqshay Kapoor.
Directed by Sharan Sharma, the film continues to delight fans with the video release of its latest song, "Ranjhana." Composed by Dhruv Dhalla and penned by Devendra Kafir, "Ranjhana" is a soulful love song with Punjabi lyrics that beautifully convey the theme of heartfelt fulfillment. With love in every word, "Ranjhana" is not just a song but an emotion.
Kavita Seth expressed her joy about the song, stating, "'Ranjhana' is a melody that intertwines love and tradition in the most beautiful way. Singing this song was incredibly special for me. Each note and word carries the weight of profound emotion and heartfelt sincerity. I really hope listeners can feel the emotion and connection we poured into it. This song is a tribute to the timeless essence of love and its power to transcend time and space.”
Laqshay Kapoor shared his experiences, saying, "'Ranjhana' is a soulful Punjabi love song with beautiful lyrics that we hoped would truly touch our listeners' hearts. Creating this song was an emotional and passionate journey for us. We want the audience to feel the same connection and warmth we felt while bringing it to life. It's a piece that speaks to the soul and celebrates love in its purest form."
Directed by Sharan Sharma and produced by Zee Studios and Dharma Productions, 'Mr. & Mrs. Mahi' released on May 31, 2024. The complete album is now available on all streaming platforms.

Friday 14 June 2024

DPS RN Extension Hosts Workshop to Promote Inclusive Education

-Equips teachers with techniques to work with children with special needs

Delhi Public School R.N. Extension conducted a comprehensive workshop focused on inclusive education. The workshop equipped teachers with the necessary skills and highlighted strategies to support diverse learning needs. The goal was to create a welcoming and supportive learning environment for all students, regardless of their abilities and learning styles.

The workshop started with an activity through which everyone learned that inclusion is not only about learning abilities; it also involves accepting different abilities and qualities and considering each individual unique and special. The activity also demonstrated techniques for scaffolding students with disabilities to enhance their confidence and sense of belonging in the classroom.

Pallavi Upadhyaya, Principal, DPS RN Extension, expressed, “Inclusiveness is the essence of our school and our objective is to ensure that every child feels valued and supported in their educational journey. This workshop is a step towards creating an inclusive environment where all students can feel empowered. We firmly believe that sessions like these are sure to bring about a significant change.”

The workshop concluded with a detailed PowerPoint presentation, offering practical techniques to assist children with special needs. Participants discussed the challenges in their teaching practices, making the session an enriching and interactive learning experience.

National Geographic's Billy and Molly, the opening film at MIFF to be screened simultaneously at all festival venues across India


Mumbai, 14th June 2024: National Geographic's documentary, Billy and Molly: An Otter Love Story, will kick off the screenings at MIFF 2024. The opening film will be screened simultaneously in Mumbai, Delhi, Kolkata, Chennai and Pune on 15th June. The film will also be screened during the Red Carpet event in Delhi on 17th June, Chennai on 18th June, Kolkata on 19th June, and Pune on 20th June.

While the film will be screened at National Museum of Indian Cinema (NMIC), Pedder Road in Mumbai at 2.30 pm, the venues at New Delhi, Chennai, Kolkata and Pune are Siri Fort Auditorium, NFDC Tagore Film Centre, Satyajit Ray Film and Television Institute (SRFTI) and National Film Archive of India respectively where the film will be screened simultaneously on June 15, 2:30 pm.

Billy and Molly: An Otter Love Story directed by Charlie Hamilton James is a heartwarming story about a man who forms an unlikely friendship with a wild otter while living in a remote Shetland Islands.

Devika Prabhu, Business Head - Kids and Infotainment, Disney Star said, “At National Geographic, we harness the power of innovative and impactful visual storytelling to deliver groundbreaking narratives that inspire and captivate our audiences. We are thrilled to have our film, 'Billy & Molly: An Otter Love Story' selected as the opening feature at the 18th edition of the Mumbai International Film Festival. The film not only tells an inspiring story but also encourages viewers to pause and reconnect with the world around them. By exploring the bond between humans and nature, 'Billy & Molly' demonstrates how love can rekindle our appreciation for the beauty and intricacies of the natural world. We are excited to share this remarkable journey with the audience at the festival.”

While there are over 300 films being screened this year, the 18th MIFF will also host more than 25 engaging masterclasses and panel discussions with industry luminaries such as filmmakers Santosh Sivan, Audrius Stonys, Ketan Mehta, Shaunak Sen, Richie Mehta, and Georges Schwizgebel among others. Moreover, the festival will offer a range of workshops, including the inaugural animation crash course and VFX pipeline workshop, providing valuable insights into the world of filmmaking.

AIAI Memorandum to the Hon'ble Prime Minister

At the outset, we extend hearty congratulations to Hon’ble Prime Minister and his team for receiving the mandate to form government for the third time in a row. We are confident that under your leadership India will become the 3rd largest economy well before 2030 and will lay strong foundation to attain ‘Developed Economy’ status by 2047. In the last 10 years, your government has introduced several reforms on taxation, foreign direct investment, labour laws, land acquisition, banking laws, disinvestment and so on to promote private investment. Your government has also repealed thousands of obsolete laws and regulations and decriminalized several provisions under the Companies Act to improve ease of doing business and reduce compliance burden.

At the same time, industry still faces several challenges in doing business, complying with central, state and local government regulations. This increases the cost of doing business, especially for MSMEs who operate on thin margin and hence they are unable to compete in the global market. It is high time that India focuses on reducing cost of doing business to become a globally competitive economy.

The new government may continue with its reform agenda especially in areas such as labour laws, environmental clearances, single window clearance and investment aftercare to improve attractiveness of investing in the country. Also, there is a need to continue public investment in infrastructure, ports, railway and road connectivity, industrial corridors to reduce logistics cost.

MSMEs and agriculture sector need special attention as they support substantial share of the workforce outside the formal sector. We need to promote research & development and investment in agriculture sector to enhance productivity, diversify cropping pattern and increase farm productivity.

The major cause of subdued private consumption in recent months is the slow pace of growth in rural wages. The rural economy needs substantial support by increasing investment in agriculture, post-harvest infrastructure, skill development, food processing parks, rural roads and power connectivity. These measures will increase employment opportunities in rural areas and stimulate growth in rural wages.

Reserve Bank of India has declared a windfall dividend payout of Rs. 2.1 lakh crore to the central government for FY24, which has given the government enough fiscal headroom to streamline direct taxation and reduce taxes, wherever possible to support private consumption.

Improve Skilling and Employability: The government needs to improve the effectiveness of its skill development programs by upgrading vocational training institutes, Industrial Training Institutes and effective implementation of the Apprenticeship program. Infrastructure in training institutes needs to be upgraded by sourcing funds.

Reduce Logistics Cost: The cost of logistics in India ranges from 8.9% to 14%, according to different estimates. Indian industry faces higher logistics cost compared to countries such as China, which are its principal competitors in the global market.

Women-led economic development: The new government may provide renewed thrust on bridging gender gap in entrepreneurship, manufacturing, research & development and other sectors. Women entrepreneurs need timely access to finance, mentorship, skill development, acceleration and incubation centers to scale up their business.

Establish MSME Clinic: The new government may establish MSME clinic to turnaround sick MSME units that have the potential to grow if provided with adequate funding and managerial support.  Many MSME units in the country have become sick in the aftermath of pandemic, which need to be revived through appropriate financial and business support. 

MSME Credit: The new government may convert SIDBI into a full-fledge commercial bank to promote credit to the MSME sector. According to RBI’s UK Sinha Committee report, Indian MSMEs face credit gap to the extent of Rs. 20-25 lakh crore and they mostly rely on informal sources such as moneylenders or microfinance institutions that charge hefty interest rate. Lack of finance at affordable interest rate affects the competitiveness of local MSMEs.

Electricity reform: Electricity is the critical raw material for industry. Many state power distribution companies are coping with huge debt burden and weak financial position. Indian industry is facing high power tariff due to cross-subsidization of electricity for household sector

Weak financial position of state distribution companies and high technical and commercial losses are other reasons for the hefty tariff being imposed in industrial consumers. The government may upgrade transmission and distribution infrastructure through smart grid, smart metering and advanced technologies for monitoring and theft evasion to reduce losses and improve operational efficiency of state distribution companies

Tax Reforms: The government may amend direct and indirect taxes to reduce disputes, ambiguity and pendency of cases. The government may simplify the GST system by removing the multiple rate and slab structure to two rates or a single rate of 12% as suggested by the 13th Finance Commission. The government may also consider establishing an independent GST Secretariat for the GST Council, which is the highest decision making body of the GST. Such an independent GST Secretariat will take decisions by balancing the interests of both the central and state governments

It is high time the government brings power, fuel and other left over sectors under the GST regime to enable seamless flow of input tax credit, reduce complexity and achieve the goal of ‘One Nation One Tax’.

In the direct tax system, there is a need to simplify the capital gains tax structure as currently there are multiple rates for different asset classes and the definition of short term and long term capital gains also differs according to asset classes. The government may also simplify the Tax Deduction at Source (TDS) and Tax Collection at Source (TCS) provisions to reduce ambiguity, promote ease of doing business and reduce chances of disputes. Specifically, the TDS provisions need to be simplified as currently, there are 33 sections for 36 types of transactions with multiple TDS rates. The government may reduce the number of TDS slabs to reduce ambiguity, improve ease of filing taxes and reduce disputes.

The government may set up a committee to reform the direct taxation system or implement the recommendations of the earlier committees on Direct Tax Code

Tax devolution to municipal bodies: India is a rapidly urbanizing society and we need to empower our municipal bodies with funds to upgrade civic infrastructure. Urban municipal bodies and Panchayati Raj institutions are starved of much needed funds to implement local infrastructure development. Therefore, the government may amend the Constitution to create a consolidated fund for municipal bodies and transfer tax revenues to these local bodies. There is also a need to reform GST laws to allow devolution of GST proceeds to the local government bodies.

Reduce import dependence for energy: India’s substantial dependence on imports for crude oil and natural gas exposes it to the risk of high trade deficit, currency volatility and macroeconomic vulnerability. Currently, our economy is largely run by fossil-fuel based energy sources, which needs to be corrected to reduce our dependence on crude oil and hence import demand

There is a need to reduce dependence on imports for crude oil by transitioning to renewable energy, electric vehicle, green hydrogen and other non-conventional energy systems

Expedite passage of pending bills: The government may expedite the passage of outstanding bills such as the Insurance Amendment Bill, National Financial Information Registry Bill, Insolvency and Bankruptcy Code Amendment Bill, Drugs, Medical Devices and Cosmetics Bill and so on.

Specifically, the government may amend the Insurance Act, 1938 to allow composite licensing for insurance companies. Similarly, there is a need to amend the Insolvency and Bankruptcy Law to provide enabling provisions for cross-border and group insolvency resolutions.

Finalise rules for Digital Personal Data Protection Act: The Digital Personal Data Protection Act, which was passed last year, will have impact on most of the services sectors such as e-commerce, healthcare, financial services, telecommunications etc. The Act was passed to protect personal data of individuals and bring about trust and transparency in the operation of companies handling personal sensitive data.

Industry players, including potential foreign investors in these sectors, are awaiting the notification of rules under this Act to align their processes, systems and technologies in accordance with the provisions of this law. The government may notify and implement the rules under this Act.

Higher Education Reforms: It is welcome that the government has introduced New Education Policy and also replaced the obsolete Indian Medical Council Act of 1956 with a new law in 2019. At the same time, the government may modernize the archaic UGC Act of 1956 that governs higher education institutions and provide greater autonomy to leading universities and colleges to collaborate with foreign universities and get funding to upgrade infrastructure.

Privatisation: The government may ensure effective implementation of the Public Sector Enterprise (PSE) Policy 2021 by privatizing most of the state-run units expect a hanful of firms in the four strategic sectors identified under the policy. There is also a need to steup up privation of some of the 12 public sector banks to improve performance and demonstrate the government’s commitment of ‘minimum government, maximum governance’.

Revamp the SEZ policy: Clearance from SEZs should be brought at par with EOUs where the import duty is payable on imported raw material used in finished goods and not on finished product itself. It is the need of the hour to liberalise the current SEZ policies to provide ease of operation and exit, procedural relaxations in clearance of goods and uniformity in administrative and financial aspects across all SEZs

Strengthen Industry-Academia collaboration: The central and state governments may promote industry-academia collaboration by encouraging industries and corporate houses to tie-up with rural agriculture universities and other rural education institutions. Such an industry-academia collaboration should lead to upgradation of academic curriculum to meet the emerging skill needs of the industry, training faculty of academic institutions, enhancing the research capability of education institutions and providing industry exposure through internships to students.


Facilitate Technology Transfer: MSMEs do not have the capacity to invest in research, testing of new product prototypes and product innovation. Therefore, research institutions such as IITs and corporate houses need to be encouraged to transfer their commercially proven technologies and product prototypes to MSMEs at reasonable cost. The state government or central government may facilitate this transfer of technology by subsidizing the cost involved in this. This will be mutually beneficial for MSMEs as well as to the research institutions or large corporates as MSMEs benefit from access to these technologies and research institutions/large corporates can benefit from large scale commercialization of these technologies.

Address agrarian distress: India’s agriculture sector is facing new challenges from erratic climatic conditions, depleting water resources, poor value addition, declining quality of soil and so on. Even though the Indian economy is expected to grow 7.6% in FY24, the agriculture growth is likely to be low at 1.6% erratic climatic pattern. The low agriculture growth has affected farmers’ income and hence rural consumption. Falling agriculture production is a cause of worry because 46% of labour force depend on this sector for their livelihood. The real rural wages is estimated to have fallen in 25 of the 27 months upto February 2024. Falling rural wages and agrarian challenges will hurt rural consumption and hence overall economic growth. Therefore, government may take steps to address the long term challenges in this critical sector, which is the backbone of the Indian economy.

In order to address weakness in the agriculture sector, India needs a renewed green revolution with focus on farm and fertilizer subsidy reform, introduction of precision agriculture, re-evaluation of trade policy for agriculture goods, increase in investment, R&D in agriculture sector, crop diversification. There is also a need to build climate resilience in agriculture sector through widespread adoption of eco-friendly farm practices, efficient use of fertilizers, water and adoption of high quality seeds. 


The government may also conduct the next socio-economic caste census, which is long overdue, as the last census was conducted in 2011. This census is conducted jointly by the central and state governments and this data is used to identify economically backward households for targeting government subsidies. Lack of up – The Game-Changer in Influencer Marketing!


SMINCO revolutionizes marketing with the buzziest influencer marketing platform, offering brands and content creators unprecedented engagement and ROI.

India, 14 June 2024: Music Broadcast Limited (MBL), a pioneering name in the media industry, proudly announces the launch of ‘’ a Social Media Influencer Confluence. This automated multi-sided influencer marketing platform is the latest innovation set to reshape the influencer market. It represents a strategic leap forward for MBL, aligning with its vision of adopting digital solutions to enhance brand engagement and consumer interaction. By seamlessly connecting brands with influencers, offers a platform designed to maximize ROI for both parties. Its advanced AI-driven matching algorithms, real-time analytics, and customizable campaign management tools streamline the marketing process, delivering measurable results and setting new standards of excellence in the influencer marketing industry. is aimed at brands and marketers across various industries such as fashion, beauty, technology, finance, lifestyle, and more. Additionally, it targets nano to macro influencers looking to collaborate with brands to promote their products or services. This platform addresses common pain points in influencer marketing, such as finding the right influencers, measuring campaign effectiveness, and ensuring authenticity. Through its comprehensive framework and dedicated support team, provides seamless solutions for brands and influencers alike.

Ashit Kukian, CEO of Radio City, expressed his delight about the launch, stating, “It is a great pleasure to introduce “Your Window to the Social Media World!”, marking a historic point in our journey of innovation. With this initiative, we are redefining branding with cutting-edge solutions that drive meaningful engagement and tangible outcomes. This, in turn, highlights our commitment to staying ahead of industry trends and providing brands with progressive digital marketing solutions."

The launch of is backed by strategic partnerships with influential brands, agencies, and experts. These collaborations strengthen SMINCO’s position in the market. With the support of our platform, brands can stay ahead of the curve and meet changing consumer demands. Customized influencer solutions that fit the needs of each industry ensure that brands can reach the most relevant influencers for their campaigns with just the click of a button.

Join the fastest-growing community on, where brands and influencers will find success. Don’t miss out – become a part of the next big buzziest platform,, "Your Window to the Social Media World!”


Masaba Gupta to marry fashion & reality TV in her latest stint as a co-producer, offering a glimpse into the opulent world of Indian Weddings

Mumbai June 14, 2024: She owns her words, she owns her style and most of all, she owns experimentation like no other! Masaba Gupta, an unabashed force in the fashion industry is set to expand her horizon to reality television as she takes the chair of co-producer. Following the success of the enriched bridal collection which pays tribute to the regal heritage of Hyderabad and Patiala, the upcoming show by Masaba in co-production with Lucifer Circus will seamlessly blend fashion and rooted emotions surrounding Indian weddings, ensuring an unfiltered peek into the world of fashion for the audience.
Fashion is a story garbed in elegance and the new venture by Masaba Gupta as the co-producer of this reality show aims at starting a fresh trajectory in the way the audience perceive fashion. Reaching a wider audience, Masaba looks forward to sharing her creative journey beyond traditional avenues. The reality show will pull focus on the real people, their candid stories and raw emotions that drive the celebration of love and the joy of getting married. Strengthening the idea of fashion beyond barriers, the show will revolutionize traditional wear showcased by Masaba. The young women will don ensembles from the brand new collection, fusing passion, confidence and individuality - all in one.  
In Masaba’s words, “I'm thrilled to bring you captivating stories of marriages, companionship, and everything in between. Join us as we go behind the scenes of one of life's most cherished moments for any Indian—the wedding. Together, we'll showcase the joy, traditions, and heartfelt moments that make these celebrations truly special.”
Owning the fashion space, House of Masaba rose up to become an eponymous label curated by Masaba Gupta. Her latest bridal collection, featuring Kareena Kapoor Khan, is a testament of her distinct aesthetics. Each ensemble curated by Masaba stands as a symbol of strength, independence and empowerment; cementing these elements as one powerful stance by co-producing a show, it will feature glimpses of the unique sense and emotions of wearing the quintessential Masaba silhouettes.
With each new endeavor, Masaba continues to break barriers and redefine what fashion stands for! Cruising towards establishing higher heights in the industry, the show is a step in the right direction. It promises not only to unveil stunning bridal wear but also inspire viewers to see fashion as a powerful medium for personal expression and empowerment.