Jewell Paints Launches FreshAir, a Zero-VOC Paint

The brand also introduced industry first innovative Twist and Pour packaging

 

New Delhi, 14th Oct 2024 : Jewell Paints, a trailblazer in the paints industry has launched FreshAir, a Zero-VOC paint. As a company known for its innovation and commitment to sustainability, Jewell’s FreshAir is crafted from natural ingredients, ensuring it is safe for children, pets, and the environment. Currently the prominent paint companies are offering only low-VOC paints. Jewell Paints is the First in the category to offer a Zero-VOC paint in innovative Twist & Pour packaging. Unlike other paints, FreshAir eliminates the harmful volatile organic compounds (VOCs) that contribute to poor indoor air quality, making homes healthier and fresher.

With 60% of Gen Z consumers prioritizing sustainability and willing to pay more for eco-friendly products, Jewell Paints’ Zero-VOC paint caters directly to a new generation of conscious buyers as well. Families with young children and pets, as well as environmentally conscious couples, will find this to be a perfect fit for their homes.

Jewell Paints goes beyond offering the industry-standard low-VOC paints, taking the next bold step by ensuring that FreshAir contains less than 5 grams of VOCs per liter, while low-VOC paints typically allow up to 50 grams per liter.

In line with its commitment to innovation, Jewell Paints introduces the Twist & Pour recyclable packaging, a first in the Indian market in its category. This clever design, with a built-in spout, minimizes spillage and wastage, making the painting process mess-free and convenient for End user and it’s also super convenient to store leftover paint. Additionally, the new 2.5-liter pack size has been introduced to address the needs of modern Indian homes, offering flexibility for smaller spaces and preventing unnecessary waste.

Speaking on the launch, Nitin Jain, Founder and Director - Sales, Marketing & Operations at Jewell Paints shared, “One of the key issues with Low-VOC paints is the durability and performance of the paint. Jewell R&D has made sure that the paint is sustainable and durable and that’s the reason we are able to give 15 year warranty on FreshAir. The launch of this range is a pivotal moment in our journey, representing our commitment to innovation and sustainability in the Indian market. With the launch of FreshAir-India’s first Zero-VOC paint, we are not only diversifying our offerings but also responding to the growing demand for eco-friendly solutions. Our deep-rooted experience in the paints industry and our zeal to innovate allows us to develop products that are both technologically advanced and environmentally responsible.

This launch highlights our dedication to quality, safety, and sustainability, values that have always been close to my heart.”

As Jewell Paints continues to innovate and evolve, it is backed by cutting-edge R&D infrastructure and a robust distribution network across 21 states, ensuring that high-quality, eco-friendly solutions like FreshAir are accessible to every household in India. With this launch, Jewell reinforces its vision to revolutionize the Indian paint market, merging luxury, sustainability, and innovation. In a market dominated by outdated norms and limited options, Jewell Paints continues to redefine what’s possible creating a healthier, more beautiful future for Indian spaces.

Hidesign signs-up Unicommerce to organise its omnichannel operations

~ Unicommerce will help faster & seamless management of omnichannel orders across different stores from a centralised location ~ 

~ Unicommerce solution deployed across 50+ stores & warehouses ~

14 October 2024, New Delhi: Leather goods manufacturer Hidesign has partnered with Unicommerce, one of India’s leading e-commerce enablement SaaS platforms to strengthen its e-commerce operations and improve order processing for its wide collection of leather products across online and offline channels.

Hidesign has deployed Unicommerce’s technology including its ‘No Frills Order Processing’ feature for omnichannel orders which will allow Hidesign’s staff to view all actionable order items on a single page, making it easier to process store orders seamlessly from a centralised location.

Unicommerce’s platform offers a wide array of integrations across marketplaces & webstores, logistics service providers, ERP, PoS and accounting systems that provide brands a cohesive experience to handle each aspect of their operations. Leveraging these integrations, Hidesign will be able to further streamline its e-commerce operations, improving its billing efficiency and providing a consistent experience across all store locations.

With the latest technological capabilities, Hidesign will be able to provide an enhanced post-purchase experience to its end-customers using Unicommerce’s SaaS platform. Currently, the brand has integrated its 50+ stores and warehouses with the Unicommerce platform.

Talking about the partnership, Pujaspada Pandab (Pujas), Chief finance officer at Hidesign said, “We have had a long known history of our physical presence across the country. With e-commerce becoming the go-to choice for today’s customers, it is important to adopt the right kind of technology. With Unicommerce’s reliable platform, we are rest-assured that our business operations will yield improved results”.

Kapil Makhija, MD & CEO of Unicommerce, while speaking about the association mentioned, “Hidesign represents the power of art and how its artisanal belief has led to the making of a renowned leather products brand over the years. Just like we have built our technology step by step, our technological prowess will provide the apt support to enhance their post-purchase operations”.

As of Q1 2025, Unicommerce serves 3600+ clients including D2C brands, retail and e-commerce companies as well as logistics provider firms. With 250+ technology & partner integrations, the company has achieved an annual transaction run rate of 850+ million order items managing 8300+ warehouses and 2950+ omni-enabled stores across geographies. Unicommerce eSolutions Limited is listed on National Stock Exchange of India (NSE: UNIECOM) and on the Bombay Stock Exchange. (BSE: 544227) Unicommerce eSolutions Limited is listed on National Stock Exchange of India (NSE: UNIECOM) and on the Bombay Stock Exchange. (BSE: 544227)

About Unicommerce eSolutions Limited:

Incorporated in 2012, Unicommerce is an e-commerce enablement Software-as-a-Service (“SaaS”) platform that enables end-to-end management of e-commerce operations for brands, sellers and logistics service provider firms. Unicommerce enables businesses to efficiently manage their entire journey of post-purchase e-commerce operations through a comprehensive product suite that includes warehouse and inventory management, multi-channel order management, omni-channel retail management, a seller management dashboard for marketplaces, and the newly launched UniShip, UniReco, and UniGPT. These products aid in streamlining e-commerce operations for the company’s clients and enables Unicommerce to become a critical part of the supply chain stack of its clients.

Unicommerce’s comprehensive suite of SaaS products acts as the nerve centre for e-commerce fulfilment operations for businesses and allows them to manage inventory across multiple locations, minimize fulfilment costs, process orders for multiple online and offline channels, manage returns, generate correct invoices, reconcile order payments, shipment tracking for customers, taxation and other regulatory compliances. The company’s product suite is sector and size-agnostic and designed to meet the business needs of various types and sizes of retail and e-commerce enterprises, both online and offline.

Disclaimer:

Statements in this document relating to future status, events, or circumstances, including but not limited to statements about plans and objectives, the progress and results of research and development, potential project characteristics, project potential and target dates for project related issues are forward looking statements based on estimates and the anticipated effects of future events on current and developing circumstances. Such statements are subject to numerous risks and uncertainties and are not necessarily predictive of future results. Actual results may differ materially from those anticipated in the forward-looking statements. The company assumes no obligation to update forward-looking statements to reflect actual results, changed assumptions or other factors.

Contact Details

Company:	Investor Relations Advisors:
Unicommerce eSolutions Limited	Strategic Growth Advisors Pvt. Ltd.
CIN: U74140DL2012PLC230932	CIN: U74140MH2010PTC204285
Mr. Deepak Gupta	Mr. Rahul Agarwal / Mr. Karan Thakker
investor.relations@unicommerce.com	rahul.agarwal@sgapl.net / karan.thakker@sgapl.net
	+91 98214 38864 / +91 81699 62562
www.unicommerce.com	www.sgapl.net
For Press Enquiries	pressoffice@unicommerce.com

Announcing the longlist for the prestigious Crossword Book Awards 2024

Mumbai, India — 14th October 2024 — The Crossword Book Award, one of the most prestigious literary awards in the country is back after a hiatus of five years. Launched in 1998, it is one of the longest running awards in India, and aims to recognise and celebrate Indian writing in English across several categories and segments.

This year, the entries for the five categories—Fiction, Non-fiction, Children’s, Translations, and Business and Management—opened on 18th March and saw hundreds of submissions from publishers around the country for books published in the English language in India from 1st March 2023 to 1st March 2024.

The winners of the Jury Awards and the Popular Choice Awards in each category will receive a cash prize of Rs 50,000. The translators (in the Translations category) and illustrators (in the Children’s category) will be awarded Rs 25,000 wherever applicable.

After reading and deliberating on all the eligible books, the three-member Jury in each category, comprising some of the most distinguished and acclaimed names from the literary world, submitted the longlists of ten books for the 2024 edition of the Awards.

Fiction (Longlist)

History’s Angel, by Anjum Hasan

Never, Never Land, by Namita Gokhale

The Memoirs of Valmiki Rao, by Lindsay Pereira

The East Indian, by Brinda Charry

The Gallery, by Manju Kapur

Quarterlife, by Devika Rege

Can’t, by Shinie Antony

Chronicle of an Hour and a Half, by Saharu Nusaiba Kannanari

Tall Tales By a Small Dog, by Omair Ahmad

Shakchunni, by Arnab Ray

Non-fiction (Longlist)

From Phansi Yard, by Sudha Bhardwaj

The Day I Became a Runner, by Sohini Chattopadhyay

City on Fire, by Zeyad Masroor Khan

Swadeshi Steam, by  A. R. Venkatachalapathy

A Part Apart, by Ashok Gopal

Mother Cow Mother India, by  Yamini Narayanan

Anger Management, by Ajay Bisaria

Being Hindu Being Indian, by Vanya Vaidehi Bhargav

Marginlands, by Arati Kumar-Rao

Fire on the Ganges, by Radhika Iyengar

Translations (Longlist)

Beneath the Simolu Tree, by Sarmishtha Pritam, tr from Assamese by Ranjita Biswas 

Boy, Unloved, by Damodar Mauzo, tr from Konkani by Jerry Pinto 

I Named My Sister Silence, by Manoj Rupda, tr from Hindi by Hansda Sowvendra Shekhar 

Dudiya - In Your Burning Land, by Vishwas Patil, tr from Marathi by Nadeem Khan

Mithun Number Two, by Jayant Kaikini, tr from Kannada by Tejaswini Niranjana 

Fire Bird, by Perumal Murugan, tr from Tamil by Janani Kannan

Sakina's Kiss, by Vivek Shanbhag, tr from Kannada by Srinath Perur 

A Woman Burnt, by Imayam, tr from Tamil by GJV Prasad 

Maria Just Maria, by Sandhya Mary, tr from Malayalam by Jayasree Kalathil 

Fruits of the Barren Tree, by Lekhnath Chhetri, tr from Nepali by Anurag Basnet

Children’s (Longlist) 

Zen, by Shabnam Minwalla

The Henna Start-Up, by Andaleeb Wajid 

Bipathu and a Very Big Dream, by Anita Nair 

The Case of the Vanishing Gods, by Mallika Ravikumar

A Children’s History of India in 100 Objects, by Devika Cariapa

Mommies, by Richa Jha and Priya Sebastian

From Makaras to Manticores, by C. G. Salamander and Sheena Deviah 

Are There Bun Shops in the Jungles of India? and Other Secret Stories from History, by Nandini Nayar

The Dog with Two Names: Stories that Celebrate Diversity, by Nandita Da Cunha

The Misadventures of a Diamond Thief, by Lubaina Bandukwala 

Business and Management (Longlist)

Accelerating India's Development: A State-led Roadmap For Effective Governance, by Karthik Muralidharan

Al Rising: India's Artificial Intelligence Growth Story, by Leslie D’Monte and Jayanth N. Kolla

Exprovement: Exponential Improvements Through Converging Parallels, by Hersh Haladker and Raghunath Anant Mashelkar

Farmer Sutra, by Kalpana Manivannan

Inside the Boardroom: How Behaviour Trumps Rationality, by R. Gopalakrishnan and Tulsi Jayakumar

Lilliput Land: How Small Is Driving India’s Mega Consumption Story, by Rama Bijapurkar

Mastering the Data Paradox, by Nitin Seth

The Eight Per Cent Solution: A Strategy for India’s Growth, by Nikhil Gupta

Unfiltered: The CEO and the Coach, by  Ana Lueneburger and Saurabh Mukherjea

When the Chips Are Down, by Pranay Kotasthane and Abhiram Manch

Instituted in 1998, the Crossword Book Award brings together the entire literary community—readers, authors, booksellers and publishers—like none other. It is the only Indian award that recognizes and rewards the finest of Indian writing in English, as selected by the Jury, and actively promotes Indian authors and their books. In addition to the Jury Awards, the eligible books are also open to be voted on by readers, the results of which will constitute the Popular Choice Awards. 

The Jury for this year’s Award constitutes respected literary figures from a range of experiences and expertise. In the Fiction category, the three-member panel is composed of Prayaag Akbar, award-winning author, journalist and mentor, Manjula Narayan, Books Editor and Podcast host at Hindustan Times, and Somak Ghoshal, writer and critic. In the Non-fiction category, the Jury consists of TCA Raghavan, former diplomat and author, Kaveree Bamzai, senior journalist, writer and editor, and Anuradha Sengupta, journalist and editor. The panel for the Children’s category comprises Paro Anand, Sahitya Akademi awardee, writer and children’s literature activist, Bulbul Sharma, the acclaimed painter and writer, and Parvati Sharma, the renowned writer and author of children’s books. In the Translations category the judges include Arshia Sattar, award-winning translator and writer, Nandini Nair, Arts and Literary journalist and editor, and Malashri Lal, academic and writer. The Business and Management category has a judging panel composed of Khozem Merchant, former journalist and head of Brunswick India, R. Sriram, the noted entrepreneur and business advisor, and Shaili Chopra, author and founder of SheThePeople and Gytree.

Speaking about the Crossword Book Award and its return, Aakash Gupta, CEO of Crossword Bookstores, said, “As we bring back the Crossword Book Awards, we aim to celebrate the rich tapestry of Indian literature and honor the voices that shape our literary landscape. This event is not just about recognizing excellence; it’s also about inspiring future generations to explore the power of storytelling and the joy of reading.”

The shortlist for the Crossword Book Award 2024 will be announced on 11th November. The voting lines for the Popular Choice Awards will be opening soon. The final Awards ceremony is scheduled to take place in Mumbai on 12th December with some of the most acclaimed writers, artistes and industry leaders in attendance

About: 

Crossword Bookstores, founded in 1992 with a simple yet passionate mission – to positively impact the world through the power of reading and learning. With a legacy spanning 32 years, with 115 stores across 39 cities today, Crossword has made a place for itself in the heart of the literary community.

ASUS India flags off the third edition of #DiscardResponsibly campaign

• Reiterates its commitment toward inculcating a circular economy in the country with ground-root awareness and collection drive
• To celebrate the occasion of international e-waste day, the brand will drive an on-ground awareness campaign at over 50 ASUS stores

 

India, 14th October 2024: Fostering a sustainable circular economy pertaining to e-waste in India, ASUS, A Taiwanese tech giant, on the occasion of International e-waste day announced the third edition of its #DiscardResponsibly campaign. Pillared on the objectives of creating awareness and extending an avenue for ASUS customers to judiciously discard their e-waste, the campaign underscores the importance of businesses and consumers aligning their efforts to combat this challenging issue.

A recent concerning report by the United Nations Trade and Development (Uncatd) stated that India saw an increase of 163% in e-waste production between 2010-2022, suggesting that the e-waste phenomenon will see a similar outcome like the plastic waste situation if necessary, interventions are not planned timely. Understanding this, ASUS India has set up a microsite as well as a helpline number that shares information on the necessary steps for discarding e-waste while at the same time can schedule pick-up slots for at-home/at-office collection.

Commenting on the commencement of the #DiscardResponsibly campaign, Eric Ou, Country Head of ASUS India shared, “The journey towards sustainability isn’t a gradual progression but a bold transformation and at ASUS we understand that the decisions we take today, together with every practice we embrace are powerful steps in this very direction. Every day we are actively taking action to deliver the best quality products while at the same time reducing the environmental impact. This includes creating the best possible products to help consumers and the planet through a unique amalgamation of innovation, design and sustainability. Aligning with our vision of achieving a global recycling rate of 20% for ASUS products, we are delighted to announce the third edition of our #DiscardResponsibly campaign.”

“The campaign seeks to initiate a conversation and raise awareness about the importance of responsibly retrieving, recycling, and potentially reviving electronic products. We believe this initiative will motivate ASUS consumers to actively engage in building India’s e-waste circular economy, contributing to a greener and more sustainable future for our planet,” Added Ou.

In addition to the #DiscardResponsibly campaign, the brand has another marque initiative that is pillaring its effort to supporting the circular economy in India. The company in 2023 also launched a conceptual store, ASUS Select Store that displays refurbished ASUS products at a discounted rate with one year company warranty.

How can people request for home collection drive:

ASUS India has set up a toll-free helpline number (1800 2090 365) and portal, visit https://www.asus.com/in/content/discard-responsibly/ where consumers can access information and educate themselves about the appropriate ways to dispose of e-waste and schedule pick-up slots for collection. ASUS representatives will collect the e-waste from the specified location.

The company will also drive an on-ground awareness campaign at over 50 ASUS stores where customers visiting the store between xx and xx will be made aware about the campaign and how proper e-waste disposal will contribute towards reduction of mounting e-waste in the country. People buying laptops from the ASUS stores will also be presented with a planting kit as a memento for stepping in the eco-conscious direction.

ASUS India has been striving towards reducing the e-waste generated by opting for incorporating post-industrial recycled waste in its products. The recently launched ASUS Zenbook Duo and ASUS Zenbook S 13 OLED laptop are environmentally conscious devices from the house of ASUS. These products embrace recycled materials in its chassis, employing a high percentage of post-industrial-recycled (PIR) aluminum and magnesium-aluminum alloy in its metal parts.

Get Ready to Splurge! Iconic Warehouse Sale Returns to Mumbai

Mumbai, October 14, 2024: The iconic Warehouse Sale is back in Mumbai, offering an unparalleled opportunity to elevate your wardrobe with luxury brands available at up to 70% off. On 18 October 2024, at the NSCI Palace Halls, Worli, the Warehouse Sale will open its doors, inviting you to explore a carefully curated collection of wedding and festive wear from India's top designers.

After a successful event in Delhi early this month with a footfall of over 4,000 shoppers, discover a stunning array of contemporary and traditional styles from over 50 renowned designers, including Rohit Bal, Tarun Tahiliani, Anushree Reddy, Asal & Gulabo by Abu Sandeep, Masaba, Dhruv Kapoor, Faabiiana, and Vikram Phadnis among others. Warehouse is committed to making luxury fashion accessible, offering exceptional quality and value at every price point. Whether you're searching for timeless bridal pieces or chic festive attire, the Warehouse Sale has something for every fashion enthusiast.

Mudita Jaipuria, Director of Warehouse, commented, “We are thrilled to bring back the Warehouse Sale to Mumbai! This event reflects our commitment to providing luxury fashion for everyone. Building on the success of our Delhi event, we're excited to offer an exceptional selection of designs at unbeatable prices. This year's sale is set to be our most impressive yet.”

Don't miss the Warehouse Hour from 10:00 AM to 11:00 AM for exclusive early access to the best pieces. General shopping hours starts at 11:00 AM and continues until 7:00 PM.

Event Details for Mumbai:

• Date: 18 October 2024
• Location: NSCI Palace Halls, Worli, Mumbai
• Warehouse Hour: 10:00 AM – 11:00 AM (registration link: https://warehouse-india.com/registration/133)
• General Timings: 11:00 AM – 7:00 PM

For more details, please visit https://warehousebymudita.com/v

Amway India Strengthens Efforts to Safeguard Consumer Wellbeing and Support its Distributors

14^th October 2024, Chennai: Demonstrating its unwavering commitment to safeguarding both consumer and distributor interest and wellbeing, Amway India, one of the leading companies supporting health and wellbeing, initiated a robust awareness campaign to educate stakeholders on the unauthorized sale of its products. The comprehensive strategy involves efforts to educate stakeholders against the risks involved, enhance supply chain monitoring, stringent measures against the offenders, and targeted support sessions and resources for authorized distributors. The move reinforces Amway’s dedication to consumer protection by ensuring they get authentic Amway products and associated benefits when purchased through Amway distributors or official Amway website only. 

Unauthorized selling is not limited to direct selling only. Many companies are battling with this issue where products are often distributed through unofficial channels such as e-commerce platforms or third-party sellers, undermining product authenticity and consumer safety. Amway India, in its commitment to consumer safety and product integrity, is actively fighting against unauthorized selling to protect its consumers from potentially counterfeit and harmful products. Unauthorized sellers often bypass the stringent quality control measures that Amway India implements to ensure every product reaching the consumer meets the highest standards. It not only puts the consumers at risk but also undermines the trust and hard work of the dedicated Amway distributors. The company follows a Zero Tolerance Policy against unauthorized selling, which includes clear guidelines and actions to the extent of suspending or terminating distributors involved in unauthorized sales and ensures that authentic Amway products are available only through Amway-authorized channels.

Amway India ensures uncompromised quality and authen

ticity by exclusively distributing its products through authorized channels, which are through Amway Distributors and its official website (www.amway.in). The company strictly prohibits sales through shops, supermarkets, brokers, dealers, or any other third-party e-commerce platforms and does not guarantee the authenticity or quality of products from these sources. All Amway products in India are labelled 'Sold only through Amway Direct Selling Partners' to affirm their authenticity and quality. By purchasing from official sources, consumers are assured of world-class product quality backed by a money-back guarantee^[i] for any issues, and the benefit of need-based recommendations provided by the authorized distributors. Amway’s commitment to transparency allows customers to trace product journeys from raw material to finished goods, reinforcing the brand’s dedication to safety and overall wellbeing. To support distributors in addressing customer queries, Amway provides comprehensive resources ensuring accurate information sharing. The company educates its distributors and their customers about unauthorized sales risks through social media campaigns, legal notices in newspapers, and warning messages on the website, in addition to exclusive sessions for Amway distributors by the compliance team.

Furthermore, in its continuous efforts to make its products accessible faster, Amway India has strengthened its delivery network. Now spanning 17000+ pin codes, Amway has managed to manage the average delivery time of 1.6 days, with a staggering 87% of orders in metro cities now reaching customers within just 24 hours. This focus on last-mile delivery not only enhances customer satisfaction but also effectively undermines the appeal of unauthorized sales. 

About Amway India:

Amway India, a leading FMCG Direct Selling company supporting health and wellbeing, is an ultimate wholly owned subsidiary of Amway Corporation (Alticor Global Holdings Inc) USA, the world's #1 direct-selling company^[1]. Globally, Amway is a 60+ years old, US $ 7.7 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 750 global patents granted and a few more patents pending. Amway globally has more than 800 scientists, engineers, and technicians who work with leading universities, science institutes, and advisory boards to conduct world-class research and product development. It conducts more than 5,00,000 quality tests per year to ensure delivery of safe and effective products.

Amway India sells more than 140 daily-use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Selling Partners who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money-back guarantee for 100% satisfaction of use^[2]. 

Amway’s first manufacturing facility in India, located at Nilakotai in the Dindigul district of Tamil Nadu, has won the prestigious LEED Gold Certification from the U.S. Green Building Council as being one of the most environment-friendly and sustainable facilities in the country.

Amway products are popular not just in India but across the world. Nutrilite, the world's No. 1 selling vitamins and dietary supplement brand^[3] has established itself as a leading brand in the vitamins and dietary supplements category in India as well. The company also offers a range of skin nutrition products under Artistry Skin Nutrition™ which is a blend of Artistry skin science infused with Nutrilite ingredients that are clean and traceable.

Celebrate Diwali in Style with the Luxurious Footwear Collection from LANGUAGE®"

As the joyous festival of Diwali approaches, LANGUAGE® is thrilled to unveil its stunning new footwear collection, thoughtfully designed to blend comfort and elegance for every occasion. This Diwali, step into a vibrant world of fashion that enhances your festive wardrobe, ensuring you look and feel your best throughout the celebrations.

Festive collection from LANGUAGE® showcases a diverse array of footwear perfect for every gathering—whether you’re hosting a cozy family dinner or attending a grand celebration. The Edwin Loafer shines with its lightweight design and plush feel, offering seamless transitions from formal events to relaxed outings, featuring a premium leather upper and a leather-lined removable footbed for ultimate ease. The Lane Lace-ups provide a refined look with a sleek silhouette and reliable support, crafted with meticulous attention to detail for extended wear. Meanwhile, the standout Davin Monk Shoes make a bold statement with intricate detailing and a unique perforation design, made from high-quality leather and enhanced by a strong sole for both style and resilience. Together, these styles elevate your festive wardrobe while ensuring stability, allowing you to celebrate every moment in style.

The LANGUAGE® collection features luxurious moccasins, tailored especially for women who prioritize both ease and flair during the festivities. Made from the finest leather, these shoes provide lasting support throughout every celebration. They offer a perfect blend of refinement and convenience, allowing you to celebrate in style without compromising on comfort.

This festive season, elevate your Diwali wardrobe with meticulously designed footwear from LANGUAGE® that merge with functionality. Whether you’re stepping into tradition or making a modern statement, LANGUAGE® ensures that your footwear speaks volumes, letting you celebrate the festival of lights with unmatched grace and confidence.

Discover the perfect pair that matches your personal style in the latest collection from LANGUAGE® – a celebration of craftsmanship, versatility, and modern elegance. Explore the collection at exclusive outlets in Nungambakkam & Express Avenue Mall in Chennai, Sarath City Capital Mall in Hyderabad, Lulu Mall in Kochi, Pavilion Mall in Ludhiana, Bhupendra Road in Patiala, and Mall Road in Bathinda. The shoes are also available in over 250 multi-brand outlets nationwide, including Metro Shoes, Mochi, Inc.5, Centro, Rocia, and Regal Shoes.

Shop online at languageshoes.com and Amazon.in to find your ideal pair.

Jitendra EV's Bold And Masculine Scooter Set For An Exciting Debut Soon

14^th Oct 2024, Nashik — Nashik-based electric vehicles manufacturer, Jitendra EV is bracing up to hit the market this November with a new addition namely ‘Yunik’ to its robust portfolio of two-wheeler electric vehicles.

While some details are kept under wraps for now, Yunik promises cutting-edge technology with exhilarating rides, impressive high-speed and power. Riders can expect a commanding presence on the road, with features that blend bold style and substance, ensuring each journey is unforgettable.

The scooter’s masculine design is not just a statement but a testament to its performance capabilities. Yunik distinguishes itself with its captivating colors making it a true head-turner. True to its tagline, "Be Different, Be Yunik!" this scooter is ideal for those who embrace their uniqueness and want a vehicle that reflects their bold spirit.

Yunik showcases enhanced acceleration and performance, embodying a robust and bold persona, all while maintaining the signature Jitendra EV commitment to sustainability. This scooter is designed for those who demand more from their ride.  

Mr. Samkit Shah, Co-Founder of Jitendra EV, said, ‘’We are thrilled to introduce Yunik, a groundbreaking electric scooter that perfectly captures our vision of innovation and individuality. At Jitendra EV, we believe in pushing boundaries, and Yunik reflects that spirit with its striking design and exceptional performance. With Yunik, we invite riders to experience the thrill of advanced technology combined with bold aesthetics, ensuring every journey is memorable. As we like to say, 'Be Different, Be Yunik!' This launch marks a significant step forward in our mission to redefine the electric vehicle landscape.’’

Customers can pre-book the Yunik at their nearest Jitendra EV dealership. Be among the first to experience this bold new ride.

For more info - www.jitendraev.com

Bhakti Rathod Adds the Mahindra 700 to Her Expanding Collection

Television star Bhakti Rathod, widely recognized for her role in Pushpa Impossible, has recently added another stylish vehicle to her parking lot—the top-end model of the Mahindra 700. Known for her love of cars, Bhakti’s latest acquisition blends performance, luxury, and cutting-edge technology, making it a perfect addition to her collection.

The Mahindra 700, with its sleek design and advanced features, offers a comfortable and premium driving experience. Bhakti, a busy actress with a packed shooting schedule, was seen enjoying her new ride, which she described as "a smooth and spacious addition to my garage."

Bhakti’s fans are used to seeing her excel on-screen, and this latest purchase is just another glimpse into her off-screen lifestyle. With her growing fleet of cars, it’s clear Bhakti enjoys keeping up with the latest in automotive trends while balancing her thriving acting career.

Ezcare, backed by Essel Group, Opens doors for Direct Sellers, creating new opportunities for income and growth across India

In a significant stride towards empowering entrepreneurs, Ezcare, a direct sales venture of Essel Group, is opening doors for aspiring entrepreneurs and individuals by expanding its direct selling model. This initiative aims to provide aspirational Individuals with an accessible platform to earn from an additional source of income, build a sustainable livelihood, and gain valuable entrepreneurial experience. Ezcare has rapidly emerged as a key player in the direct selling space, delivering high-quality products and robust support to its direct seller community.

Ezcare’s journey is deeply rooted in supporting the ‘Make in India’ initiative. Its direct-selling model is crafted to be inclusive and straightforward, making it an ideal opportunity for aspiring entrepreneurs seeking to supplement their income. Be it a student, homemaker, professional, or an aspiring entrepreneur, the path to financial independence is just a step away with Ezcare. The brand’s diverse product range, including Ezcare Women Essentials, Ezcare Home Essentials, Ezcare Health Essentials, Ezcare Daily Essentials, Sachveda Life Science, Kremlin Cosmetics, Soromito and more, enabling direct sellers to cater to varied needs and preferences.

Ezcare’s expertise in social commerce, supply chain management, technology, and customer service guarantees that its direct sellers are well-equipped and supported on their journey to success. The company’s collaboration with world-class manufacturing facilities across India ensures that sellers have access to top-quality products, backed by reliable logistics and customer service operations.

Dr. Idris Loya – Essel Group’s Chief Technology Innovation Officer said “We are on a mission to create a direct sales commerce platform that serves as a stepping stone for individuals to realize their potential. Ezcare is not just about selling products; it’s about empowering people to change their lives. Our direct selling model offers a fantastic opportunity for individuals to generate a steady income, gain financial independence, and be part of a thriving business ecosystem.”

Mr. Vishal Srivastava – Director & Business Head of Ezcare added, ”At Ezcare, our mission is to build a thriving community of entrepreneurs who are empowered to achieve new levels of success. We are dedicated to fostering a transparent, supportive, and growth-focused environment where our direct sellers can excel in the ever-expanding direct sales market in India. We offer exceptional growth opportunities for our direct sellers while ensuring customer satisfaction with our unique product range, which emphasizes better health, a better lifestyle, and enhanced living. By providing access to premium products and leveraging advanced technology, we are committed to making a lasting impact on countless lives.”

As Ezcare continues to expand, it remains dedicated to fostering a business environment that is transparent, supportive, and geared towards the long-term growth of its partners. For aspiring direct sellers looking to build an additional income stream and embark on a journey of personal and professional growth, Ezcare provides a reliable and rewarding platform. Further details are available at www.ezcarestore.com.

बिर्ला ओपस पेंट्सने आपल्या ‘नए जमाने का नया पेंट’ या नवीन अभियानासाठी विकी कौशल आणि रश्मिका मंदानाला नेमले

~या अभियानात दर्शविण्यात आले आहे की बिर्ला ओपस पेंट हा सर्वात युवा पेंट आहे जो आजच्या आधुनिक ग्राहकांच्या गरजा ओळखतो आणि आपल्या अप्रतिम उत्पादनांद्वारे त्या गरजा पूर्ण करणे जाणतो~

मुंबई 11 ऑक्टोबर 2024: या वर्षाच्या सुरुवातीला डेकोरेटिव्ह पेंट्स क्षेत्रात प्रवेश केल्यानंतर आदित्य बिर्ला ग्रुपच्या ग्रासिम उद्योगांतर्गत येणाऱ्या बिर्ला ओपस पेंट्सने आता ‘नए जमाने का नया पेंट’ म्हणजेच नवीन काळासाठी नवीन पेंट हे अभियान नुकतेच सुरू केले आहे. लिओ बर्नेट इंडियाच्या संकल्पनेतून जन्मलेल्या या फिल्ममध्ये विकी कौशल आणि रश्मिका मंदाना हे भारतातील सध्याचे दोन मोठे आणि लोकप्रिय कलाकार, ब्रॅंड अम्बॅसडर या नात्याने या ब्रॅंडच्या अनोख्या आणि विशेष गुणांविषयी आणि गुणवत्तेविषयी बोलताना दिसतात. त्या दोघांव्यतिरिक्त या फिल्ममध्ये नीना गुप्ता आणि सौरभ शुक्ला हे दोन ज्येष्ठ अभिनेते देखील आहे. आगळीवेगळी संकल्पना, मोठे कलाकार आणि सुंदर मांडणी यामधून बिर्ला ओपस पेंट्स ‘नवीन’ आणि ‘आकर्षक’ असल्याचे भारपूर्वक सांगितले आहे.

हे अभियान हिंदी आणि सर्व मोठ्या प्रादेशिक भाषांमधून चालवण्यात येणार आहे आणि टीव्ही, डिजिटल, OOH, प्रिंट आणि रेडियो अशा सर्व माध्यमातून त्याचा प्रचार करण्यात येणार आहे, जेणेकरून लोकांना या उत्पादनाविषयी माहिती मिळेल आणि त्यांना हे उत्पादन वापरावेसे वाटेल.

या अभियानाविषयी टिप्पणी करताना बिर्ला ओपस पेंट्सचे सीईओ श्री. रक्षित हरगवे म्हणाले, “या सणासुदीच्या मोसमात लॉन्च होत असलेल्या आमच्या ‘नए जमाने का नया पेंट’ या अभियानातून एका जबरदस्त कलाकार संचाच्या माध्यमातून आम्ही आमच्या उत्पादनाची वैशिष्ट्ये दाखवणार आहोत. या अभियानात विकी कौशल आणि रश्मिका मंदाना यांची युवा ऊर्जा आणि सौरभ शुक्ला व नीना गुप्ता यांचा कालातीत मोहकपणा एकवटला आहे. आम्हाला आत्मविश्वास वाटतो की आमची कल्पकता आणि प्रेरक दृष्टिकोन दर्शविणारे हे अभियान उपभोक्त्यांना आपलेसे वाटेल!”

बॉलीवूड सुपरस्टार विकी कौशलने नमूद केले, “बिर्ला ओपस पेंट्स परिवारात सहभागी होताना मी रोमांचित झालो आहे. आणि या अभियानातून उपभोक्त्यांच्या जीवनात उत्साह आणि रंग भरण्यासाठी मी आतुर आहे. हे अभियान खूप वेगळ्या पद्धतीने आणि कलात्मकतेने या फिल्म्समधून साकार केले आहे. सौरभ शुक्ला या वरिष्ठ अभिनेत्यासोबत या जाहिरातीचे शूटिंग करताना मला खूपच मजा आली. शूटिंग करताना त्यांचे इंप्रोव्हाईझेशन बघणे ही एक पर्वणी होती!”

पॅन इंडिया स्टार अभिनेत्री रश्मिका मंदाना म्हणाली, “मला वाटते बदलत्या काळानुरूप आपणही बदलले पाहिजे. माझ्या या विचारांचे प्रतिबिंब बिर्ला ओपस पेंट्सच्या नवीन अभियानात उमटलेले दिसते की, ‘तुम्हाला असलेल्या माहितीच्या आधारे पर्याय निवडा, सामान्य चलन पाहून नाही!’ अम्बॅसडर म्हणून बिर्ला ओपसशी संलग्न होताना मला आनंद वाटत आहे. आणि नीनाजींसोबत ही जाहिरात करण्याचा अनुभव फार छान होता. बिर्ला ओपस पेंट्सशी माझे हे नाते अधिकाधिक दृढ होत जाईल अशी मला आशा आहे.”

या अभियानाविषयी बोलताना लिओ बर्नेट – साऊथ एशियाचे अध्यक्ष राजदीपक दास म्हणाले, “आपण अशा जगात राहात आहोत, जे सतत आपली घरे, गरजा आणि आपले दृष्टिकोन यात बदल करत आहे, त्यांना नवीन आकार देत आहे. मोठमोठे कलाकार असलेली आमची फिल्म एक असा खेळकर दृष्टिकोन देते की, जुन्या पद्धतीचे पेंट्स जुन्या जमान्यात चालत होते, पण आता पेंट्सची नवीन पिढी आली आहे आणि हे पेंट्स भारताच्या सतत बदलत्या गरजा भागवण्यासाठी बारकाईने, विचारपूर्वक बनवण्यात आले आहेत.”

संकल्पना: नए जमाने का नया पेंट म्हणजेच नवीन काळासाठी नवीन पेंट

  

फिल्मची लिंक:

रश्मिका मंदानाची इंटिरियर लक्झरी फिल्म –  https://www.youtube.com/watch?v=eWFGnrDJH5k

विकी कौशलची इंटिरियर इकॉनॉमी फिल्म - https://www.youtube.com/watch?v=Qt4IvLEYN0k

एजन्सी श्रेय:

क्लायन्ट: बिर्ला ओपस पेंट्स

क्रिएटिव्ह एजन्सी: लिओ बर्नेट इंडिया

प्रॉडक्शन हाऊस: क्रोम पिक्चर्स

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About Birla Opus Paints: 

Birla Opus Paints, housed under Grasim Industries, Aditya Birla Group’s flagship firm, offers Decorative Painting Solutions to consumers in India. Launched in 2024, Birla Opus Paints has a complete portfolio featuring a range of superior products across categories like interiors, exteriors, waterproofing, enamel paints, wood finishes, and wallpapers. With six manufacturing plants spread across India, Birla Opus Paints is well positioned to be amongst the market leaders in the decorative paints category. The brand aims to inspire people to turn their surrounding spaces into their very own masterpiece.

***

Birla Opus with paints your ' New times why new Paint​ ​ New for the campaign Wiki skills And To Rashmika Mandana Appointed~ come in the

~ come in the campaign showing came is that Birla Opus Paint This the most youth Paint is which Today's Modern of customers needs recognize And your wonderful by products That needs complete to do knows ~

 

Mumbai 11 October 2024 : Ya of the year Initially Decorative Paints in the field entry After the Aditya Birla of the group Grasim Within the industry coming Birla Opus with paints Now ' New times why new Paint ' ie New for time New Paint This campaign recently continue done is​ Leo Burnett of India From concept born come on in the film Wiki skills and Rashmika Mandana, two of the biggest and most popular actresses in India today, as brand ambassadors. of the brand Unique And special About qualities And About quality speaking appear​ That Apart from both come on in the film Nina Gupta And Saurabh Shukla This Two Senior actors also is​ Different Concept , big Artist And beautiful arrangement From this Birla Opus Paints are ' new ' and ' attractive ' heavily said is​

This campaign Hindi And All big Regional from languages in driving will come is And TV , Digital , OOH , Print And Radio Such All through His promotion in doing will come is , so that to the people come on About the product Information will get And them This product to be used will feel

come on About the campaign Comment while doing Birla Opus of paints CEO Mr.​ Protected get lost Said , " Come festive in season launch happening having Our ' new times why new Paint​​ From the campaign one tremendous Artist of the set through we our of production Characteristics will show are​ come on in the campaign Wiki skills And Rashmika Mandana of youth Energy And Saurabh Shukla and Nina Gupta of Timeless charm united is​ us Confidence seems that our ingenuity And persuasive point of view indicating This campaign to consumers like you Feel !”

Bollywood Superstar Wiki Skillfully Mentioned Did , “ Birla Opus Paints in the family Participant being I thrilled done is​ And come on From the campaign of consumers in life excitement And color to fill I eager is​ This campaign a lot different manner And artistically come on from the films realized done is​ Saurabh Shukla come on senior with the actor come on of advertising shooting while doing me very much fun came​ shooting while doing their Improvisation to see This one celebration It was !”

Pan India Star actress Rashmika Mandana said , “ Me feel variable according to time You too changed should​ my come on of thoughts reflection Birla Opus of paints New in the campaign raised seems That , ' you having of information based on option Select , General Currency seeing No !' Ambassador therefore Birla with Opus Attached being me happiness feel is​ And With the Ninajis This Advertising to do Experience very great was​ Birla Opus with paints my This relationship more and more strong happening will go Such me hope is .”

come on About the campaign speaking Leo Burnet – South of Asia President Rajdeepak slave Said , " You Such in the world stay We are , J Continuously your Homes , needs And your point of view In this change doing is , them New shape giving is​ big Artist containing our Film one like this playful point of view gives That , old method Paints the old in the era walking It was , but now of paints New generation came is And This Paints of India Continuously variable needs to satisfy Carefully , thoughtfully in the making came are .”

Concept : New times why new Paint That is New for time New Paint

Picture

of the film Link :

Rashmika of Mandana Interior luxury film – https://www.youtube.com/watch?v=eWFGnrDJH5k

Wiki of skill Interior economy film - https://www.youtube.com/watch?v=Qt4IvLEYN0

agency Credits :

Client : Birla Opus Paints

Creative Agency : Leo Burnett India

Production House : Chrome Pictures

FAM OFFCI

यह व्यापारी एकता की एक बड़ी जीत है , हमने  महाराष्ट्र व्यापार कृति समिति के कार्यकर्ताओं ने एक महीने पूरे महाराष्ट्र का दौरा किया और सरकार को २७/८ को १ दिन का सांकेतिक bandh करने की घोषणा की थी , लेकिन २६ अगस्त को डिप्टी मुख्यमंत्री देवेंद्रजी फड़नवीसजी की अध्यक्षता मैं सह्याद्रि गेस्ट हाउस मैं मंगल प्रभात लोढ़ाजी और माधुरीताई मिशालजी के साथ हमारी मीटिंग हुई और हमारे विषयों को सुना और हमे आश्वाशन दिया की बहुत जल्द ही इसका सलूशन करके देंगे ! आज इस खबर ने व्यापारियों को बहुत बड़ी राहत मिली !

Announcement glimpse of Nana Patekar and Bhakti Rathod Starrer Vanvaas Released

The much-anticipated glimpse for Vanvaas, starring legendary actor Nana Patekar and acclaimed actress Bhakti Rathod, has officially been released, sending excitement rippling through the film industry. Directed by renowned filmmaker Anil Sharma, makers have used the auspicious occasion of Dussehra to announce the glimpse of Vanvaas which will soon hit the theatres.

The short but compelling teaser hints at the film's beautiful musical setting, maintaining the stage for a dramatic tale of struggle and endurance. Both Patekar and Rathod are expected to bring their immense talent and depth to the screen, making Vanvaas one of the most anticipated films of the year. The film is hinting at a storyline that will challenge and captivate audiences.

https://youtu.be/QkFFDm5kkzg?si=sql6OyOIb5I_LSmC

The release date for Vanvaas is yet to be announced, but the glimpse has already raised expectations, leaving fans eagerly awaiting further glimpses of this powerful cinematic experience.

Saajha Sindoor actor Sahil Uppal: I relate to Goddess Durga, her energy reminds me to keep pushing forwardEvery good thing comes to

Every good thing comes to an end, as sad as it may be. The vibrant and joyous festival of Navratri is also nearing its conclusion. As the festival wraps up, actor Sahil Uppal, who plays the lead character Gagan in Sun Neo's show Saajha Sindoor, opened up about his deep connection to the festival and how strongly he relates to Goddess Durga.

Talking about the relevance of Navratri in today’s world, Sahil Uppal shared, “I think Navratri’s significance has only grown with time. In today’s fast-paced world, it gives us a chance to pause, reflect, and come together with our loved ones. It’s a reminder to stay connected to our roots and values.”

The Saajha Sindoor actor also revealed his personal connection with Goddess Durga, expressing, "I personally relate to Goddess Durga. She represents strength, resilience, and courage, qualities I try to bring into my life and work. Whether it’s tackling challenges on the set of Sun Neo's Saajha Sindoor or in my personal life, her energy reminds me to keep pushing forward, no matter what.”

Originally from Noida, Sahil has been living in the city of dreams—Mumbai—for quite a few years now. While he enjoys the festival in the city, Sahil expressed his wish to experience the magic of Navratri in Gujarat. “I haven’t experienced Navratri in Gujarat yet, but I’ve heard it’s incredible! The energy, the grand celebrations, and the devotion are unmatched. Some of my friends from Gujarat have shared their experiences, and it’s on my bucket list to visit during Navratri. Hopefully, once I get some time off from shooting our Sun Neo show Saajha Sindoor, I’ll be able to experience it firsthand,” he added.

Sahil Uppal plays the lead role of Gagan in Saajha Sindoor, alongside Stuti Vinkle as Phooli, and their on-screen chemistry has captured the hearts of viewers. The show focuses on the marital journey of Phooli and Gagan, while Saroj, played by Sangita Ghosh, schemes to drive a wedge between them. Saajha Sindoor, airing on Sun Neo every Monday to Saturday at 8:00 PM, features an impressive cast including Sangita Ghosh, Sahil Uppal, Neelu Vaghela, and Krutika Desai, among others.

Urban Square Mall Dazzles Amid Navratri Festival, Draws Huge Crowd at Dandiya Jalsa 2.0

Urban Square Mall successfully wrapped up Dandiya Jalsa 2.0 on a high note, immersing in Navratri festivities in Udaipur. The event, held from 7-11 October 2024, witnessed a huge footfall, bringing attendees together to celebrate the spirit of the festival with dance, music, and entertainment.

The event brought together families, couples, and groups from across the city, filling the atmosphere with joy and celebration. Special attractions at Dandiya Jalsa 2.0 featured live dhol performances, food stalls, selfie booths, and choreography sessions and awards, which kept the participants engaged throughout the event.

Commenting on the event’s success, Uddhav Poddar, CMD, Bhumika Group, expressed, “It was overwhelming to receive the great response from all our attendees at Dandiya Jalsa 2.0. The energy and participation brightened the event, reaffirming our commitment to position Urban Square Mall as Udaipur’s top destination for entertainment and cultural experiences.”

In addition, the mall’s extensive brand mix, including Shoppers Stop, Max, Lifestyle, Subway, and more, offered visitors a complete entertainment and shopping experience, enhancing festive celebrations. Receiving a great response during the event, Urban Square Mall continues to cement its place as the go-to venue for seasonal celebrations.

Remembering the True Jewel of Indian Industry – an Unparalleled Business Leader

Remembering the True Jewel of Indian Industry – an Unparalleled Business Leader By Dr. Vijay Kalantri, President – All India Association of Industries (AIAI) and Chairman, WTC Mumbai With a deep sense of loss, I would like to pay rich tribute to Padma Vibhushan Shri Ratan Tata, whose demise marks an era in Indian industry. Today, I remember fondly one of the finest human beings, a rare breed of honest industrialist who played a pivotal role in shaping modern Indian economy.  He was instrumental in transforming the Tata Group by launching several new initiatives and expanding into new sectors. Under his leadership, the Tata Group acquired various companies in India and abroad, some of the notably being Tetley, Jaguar and Corus, which transformed Tata Group. The year 2004 was a landmark period for the Tata Group as its group company TCS successfully went public with the Initial Public Offering (IPO), which dramatically transformed the outlook of the entire group. India has lost a true jewel in the crown of its business landscape as Shri Ratan Tata has played has made unparalleled contribution in taking Indian brands global, bringing foreign investments into India, generating employment, livelihood and spearheading community & rural development. In recognition of his extraordinary contribution to India’s industrial development, exports, employment and philanthropic work, I suggest Government of India to honour him posthumously with the highest civilian award, Bharat Ratna. His demise is an irreparable loss for the entire country as he not only catapulted the Indian industry to new heights, but also touched countless hearts with his philanthropic work. He is admired by everyone for his simplicity, responsible leadership and foresight. Through his visionary ideas and high degree of moral standards, Shri Ratan Tata lives forever as an inspiration to many. His spirit will always guide us and the nation for overall socio-economic progress. Today, we mourn the loss of one of the finest businessmen who put the interest of the country ahead of the interest of his business. Shri Ratan Tata represented a rare breed of honest industrialists who touched the lives of millions by encouraging and uplifting the less fortunate wherever possible. Simplicity and humility have been the defining feature of his demeanor and he enjoyed a spotless reputation throughout his long professional journey. Shri Ratan Tata demonstrated business success with moral values, took Indian brands global, championed philanthropy and inspired countless young entrepreneurs with his ideas and funding. I cherish my fond memories with him as I have had the privilege of a brotherly and friendly relation with this great human being since 1987.  He is among the finest human beings and an iconic business leader who will continue to live with us as a source of inspiration. He encouraged entrepreneurs to take their business beyond the interest of their companies to the communities they serve. People hold him in high regard for his down-to-earth and approachable nature, who treats employees, business partners and the common man with equal vision. Shri Ratan Tata will always be remembered for his remarkable ability to adapt to changing business environments and embrace new technologies and trends. As a decisive leader and trailblazing leader, he transformed the Tata Group by taking bold decisions without fear. He solidified the edifice of the business empire with his sense of strategy, and a unique ability to identify opportunities and challenges and plan effectively for the future. Above all, Shri Ratan Tata was blessed with the character of integrity who led the Tata Group with a strong sense of social responsibility and corporate ethics. His ideas and vision will continue to shape the future of India’s corporate and industrial sector. I once again pay rich homage to a wonderful human being and an architect by profession in the true sense who touched several lives and will be missed dearly.

The Mall of Faridabad Announces the Store Opening of Blackberrys

The Mall of Faridabad is proud to announce the successful launch of Blackberrys new flagship store at the mall precincts. The store's opening on the first floor adds to the mall's diverse fashion offerings, providing shoppers with an exceptional blend of business and lifestyle apparel. Blackberrys is known for its premium formal and casual wear. It brings its contemporary and stylish collection to the city’s premier shopping destination.

Commenting on the store launch, Mr. Abhishek Bansal, Executive Director, Pacific Group, said, “We are delighted to have Blackberrys as part of our expanding retail family. Their commitment to quality and style aligns seamlessly with our vision to offer an elevated shopping experience. We believe this new addition will enrich our visitors' choices and further enhance The Mall of Faridabad’s position as a leading shopping destination.”

Located in the heart of Faridabad, the Mall continues to attract fashion-conscious shoppers from across the region. With the addition of Blackberrys, visitors now have access to the brand’s latest collections, from elegant formal attire to trendy casual wear, making it a go-to spot for style enthusiasts.

Krystle D’Souza to grace the ramp as the showstopper for Pooja Rajpal Jaggi at Bombay Times Fashion Week 2024

October 2024: 

Pooja Rajpal Jaggi, an Indian designer, launches her latest collection “Ibtida” with Bollywood sensation Krystle D'Souza as the showstopper for Bombay Times Fashion Week 2024 on 19th October, alongside luxury influencer Sukhmani Gambhir, who will open the runway. Both will add star power to the presentation, showcasing the designer's signature style of luxurious and timeless occasion wear.

The presentation of Ibtida, meaning "new beginnings," is a celebration of femininity in all its glory—bold, graceful, and expressive. The collection features 24 womenswear outfits crafted from rich Banarasi fabrics, adorned with zardozi, sequins, and intricate thread work, and is designed for the modern woman.

Pooja’s designs have always resonated with women who appreciate the fusion of tradition and modernity. Each piece in Ibtida is thoughtfully crafted to reflect the wearer’s individuality, making it a versatile collection for every occasion, from weddings to special events.

“This collection represents the journey of a woman, honoring her roots while embracing modern life. Ibtida captures the timeless beauty and strength of women, and I can’t wait to see Krystle, Sukhmani, and the models bring it to life on the runway,” said Pooja Rajpal Jaggi, Founder & Creative Director of Pooja Rajpal Jaggi.

Bombay Times Fashion Week 2024 is a prestigious platform that brings together the best in the fashion industry to celebrate creativity and innovation. Pooja Rajpal Jaggi's presentation of Ibtida promises to be a standout moment, offering a glimpse into the future of modern occasionwear.

About Pooja Rajpal Jaggi:

Pooja Rajpal Jaggi’s label is known for its perfect blend of traditional fabrics, heritage techniques, and modern silhouettes. Her designs celebrate femininity in all its forms, creating timeless pieces that resonate with women of today. Ibtida is her latest expression of that vision—a collection that speaks to the elegance, strength, and effortless grace of women everywhere

Sara Ali Khan Joins Fashor as Brand Ambassador with the Vibrant “Dil Se Indian” Campaign

11 October 2024 | India – Fashor, one of India’s fastest-growing women’s ethnic and fusion-wear brands, proudly announces Bollywood star Sara Ali Khan as the official face of the brand. Sara’s association with Fashor begins with the launch of their latest campaign, “Dil Se Indian,” which beautifully celebrates the rich cultural diversity and colorful traditions of India. Known for her charm, relatability, and deep-rooted connection with Indian heritage, Sara perfectly embodies Fashor’s vision of the modern Indian woman—someone who is confident, proud of her roots, and effortlessly stylish.

The "Dil Se Indian" campaign serves not only as the launch of Fashor's new collection but also marks the beginning of Sara’s long-term partnership with the brand. The campaign reflects Fashor's commitment to making ethnic fashion relevant, accessible, and a true reflection of the diverse personalities of Indian women. Blending traditional craftsmanship with contemporary silhouettes, the campaign speaks to the modern Indian woman who embraces her culture unapologetically in every aspect of life.

Speaking about her new role as Fashor’s brand ambassador, Sara Ali Khan said, “FASHOR's stylish and high-quality ethnic wear has always resonated with me,” said Sara Ali Khan. “I love how they blend modern silhouettes and prints with traditional Indian craftsmanship to create looks that are perfect for any occasion. I’m excited to represent a brand that empowers women to express their ethnicity in new and creative ways.”

The “Dil Se Indian” collection brings together a vibrant fusion of bold prints, modern cuts, and traditional Indian techniques, designed for women who want to embrace their cultural roots while staying fashion-forward. It offers versatile pieces that seamlessly transition from everyday wear to festive occasions, with sizes ranging from S to 5XL, ensuring that Fashor’s stylish offerings are inclusive and accessible to women of all body types.

Vikram Kankaria, Co-Founder and CEO of Fashor, shared his excitement about the brand’s collaboration with Sara Ali Khan, stating, "Sara Ali Khan is the perfect representation of everything Fashor stands for—authenticity, individuality, and cultural pride. Her vibrant personality, deep connection to Indian traditions, and effortless style resonate with the modern Indian woman. With ‘Dil Se Indian,’ we are celebrating the pride and beauty of being Indian, not just through fashion but in the way we live our everyday lives. Having Sara as the face of Fashor amplifies our message and helps us connect with women who cherish their heritage while embracing modernity. We look forward to creating more campaigns that reflect this blend of tradition and contemporary style."

As part of this exciting new journey, Sara Ali Khan will continue to represent Fashor in upcoming campaigns that highlight the beauty of Indian traditions while infusing them with modern-day sensibilities. The "Dil Se Indian" campaign will be featured across Fashor’s digital platforms and leading online marketplaces, including Myntra, Nykaa Fashion, and Ajio, as well as Fashor's website and mobile app. The brand is also set to expand its presence offline with plans to open over 100 exclusive brand outlets (EBOs) across India in the coming years.

With her effortless charm, style, and relatability, Sara Ali Khan brings a fresh, vibrant energy to Fashor, resonating with today’s confident, culturally-conscious woman. Together, they aim to create a fashion revolution that celebrates individuality, embraces cultural heritage, and makes high-quality, stylish ethnic wear accessible to women across the country.

About Fashor

Founded in 2017 by Vikram and Priyanka Kankaria, Fashor has quickly become a leading player in India’s women’s ethnic and fusion-wear market. The brand’s mission is to make high-fashion accessible while staying true to traditional craftsmanship and modern design. With over 500 new designs introduced every month, Fashor continues to inspire women to embrace their individuality and cultural pride through fashion.

For more information, visit www.fashor.com

myTrident Elevates Bigg Boss Season 18’s Décor with First-Ever Luxury Home Textile CollaborationA Seamless Blend of Luxury

A Seamless Blend of Luxury and Entertainment as myTrident Transforms the Bigg Boss House

Mumbai, 10th October 2024: myTrident, the leading name in premium home décor and luxury textiles, makes history by partnering with one of India’s most iconic reality shows, Bigg Boss Season 18, as the official home décor partner. In a groundbreaking collaboration, myTrident's exclusive range of luxury bedding, and home textiles will elevate the entire décor of the Bigg Boss house, adding an unmatched level of sophistication and style.

For the first time, Bigg Boss has collaborated with a home textile brand, allowing myTrident to take center stage in transforming the interiors of the house. The brand's signature offerings—ranging from plush bedding to luxurious terry towels—will not only be displayed prominently but will also be integrated into the daily lives of the contestants. With a dedicated premium queen-sized bed and other key installations, myTrident's influence will be felt in every corner, giving viewers a taste of the ultimate in-home décor luxury.

Setting a New Standard in Reality TV Décor

This association marks a pivotal moment for myTrident, as it steps into the spotlight during India’s most-watched reality show. By aligning with Bigg Boss, a powerhouse in pop culture and entertainment, myTrident positions itself to captivate millions of households, making an impression just in time for the festive season.

“We are beyond excited to partner with Bigg Boss for the first time,” said Neha Gupta Bector, Chairperson of myTrident. “As a brand rooted in luxury and comfort, this collaboration allows us to highlight how our premium home décor collection can elevate any space. The Bigg Boss house serves as the perfect canvas to highlight the elegance and sophistication our products bring, inspiring viewers across India.”

An Immersive Experience Beyond the Screen

myTrident’s presence in Bigg Boss goes beyond aesthetics. Contestants will experience the brand's luxurious terry towels and bedding every day, while audiences at home witness how these products can transform the look and feel of a space. This immersive product integration will be further amplified through strategic TV commercials and digital activations, making the brand's ethos of comfort and sophistication a consistent part of the viewing experience.

Pavitra KR, Revenue Head, Colors (Viacom18), shared, “Bigg Boss is at the heart of India's entertainment ecosystem, setting trends and creating cultural moments. Its expansive reach and presence across television, digital, and social platforms ensures that our partner brands achieve exceptional visibility and interaction with diverse consumer groups. Through our innovative brand placements, we naturally integrate partners into the narrative of the show, significantly boosting brand prominence. We’re excited to welcome myTrident as our first home décor partner, marking a significant milestone as they bring their luxury textile range to the Bigg Boss house, transforming its interiors and enriching the contestants’ living spaces.”

As the season unfolds, myTrident’s products will serve as a visual focal point in the Bigg Boss house, enhancing not only the living environment for the contestants but also creating aspirational décor ideas for millions of viewers