Masaba’s ‘Go Big or Go Home’ Style Shines in LoveChild’s Quirky New Brand Campaign

~Get ready to see Masaba Gupta like never before, as the new campaign dives into her passion and ‘all in’ approach in building every facet of LoveChild~

Instagram Link: https://www.instagram.com/reel/DA-3JKOINwx/?igsh=MWR4aWoyOGRoZmh4cA==

Youtube Link: https://youtu.be/wW43TKTW7W4?si=kbIXoxxUrqpUP0c0

Mumbai, 16 October – LoveChild Masaba is thrilled to launch its first-ever campaign that shines a light on the dynamic founder, Masaba Gupta. This quirky campaign offers a playful, tongue-in-cheek look at how Masaba dives into every detail of the brand with the candid voices of her team revealing just how “Ghus Ghus ke” she stays through it all! 

Masaba’s meticulous attention to detail is evident as she tests lipstick shades and fine-tunes the bestselling serum tint, embodying a truly hands-on approach. Her late-night calls to discuss even the smallest packaging tweaks showcase her commitment to excellence and quality. Masaba is all about the nitty-gritty and the campaign captures the team’s hilarious insights into her relentless pursuit of perfection, and its impact on it. 

Speaking about the campaign, Masaba Gupta shares, “I’ve always believed that the best products come from getting your hands dirty and staying as close to the process as possible—literally! For me, creating each product for LoveChild is like creating a little piece of myself. I am obsessed with the details, and my team is too—whether they like it or not! And when it comes to quality, there’s no such thing as too involved.”

“These are exciting times for LoveChild as we witness unprecedented growth & love from all quarters. The 2 year mark was a right milestone for us to introspect into what we want to be for the consumer as we scale up awareness. “Ghus Ghus ke” crystallizes the core brand promise simply in a rather cluttered beauty market”  says Pratik Mukherjee, Brand Head 

“We instantly resonated with “Ghus Ghus ke” at an idea level as it beautifully captured the quintessential Indian quirk and boldness that LoveChild represents but also got Masaba’s personal unfiltered candidness to the fore. The icing on the cake was to let people in on what goes on in building a Founder led brand.” said Nidhi Laddha, Marketing Head 

This campaign is a peek into the delightful chaos and pure passion that fuels every LoveChild product.

LoveChild by Masaba products is available on lovechild.in and on marketplaces like Nykaa, Amazon, Myntra, Purplle, Flipkart, Tata Cliq Palette, and Tira. You can also find them at over 35 stores located across India.

About LoveChild by Masaba:

In 2022, House of Masaba extended into Beauty with LoveChild, Masaba’s meticulously curated brand with products across make-up and fragrances among others that celebrates beauty with a unique Indian quirk. The brand offers an extensive range of high-performing multi-benefit products that are designed to suit All Indian Skin tones. Launched online first with lovechild.in followed by ecommerce platforms; the brand has quickly gone beyond its digital success, establishing a presence in offline retail, making its unique hybrid products accessible to a wider audience.