Wednesday 31 January 2024

ITC Ltd’s Sunfeast YiPPee! and Bingo! Become the Regional Sponsor of Argentina National Football Team

TVC Link


National, 31st January 2024: In an exciting move that is certain to delight football fans in India, Bingo! And Sunfeast YiPPee! from ITC Ltd., have joined hands with the Argentine Football Association (AFA), as their Official Regional Sponsor.

The World Champion Argentina Football team enjoys huge fan following in India. The admiration for the team and game is significantly growing especially among the young audience. YiPPee! and Bingo! as youth-oriented brands, are all about fun, excitement, being playful, which beautifully resonates with the spirit of AFA.

As part of this strategic partnership, YiPPee! and Bingo! will harness the rich legacy of AFA to engage with consumers through a series of unique initiatives.  Participants will have the chance to win match tickets, meet and greet team players, branded merchandise, memorabilia and much more. Further, through this association the brands aim to deepen their reach and offer unparalleled experience that celebrates the shared adoration for the sport.

Celebrating the partnership, the respective brands today unveiled exclusive packs featuring star players like Lionel Messi, Ángel Di María, Julián Álvarez and Emiliano Martínez, merchandise and memorabilia at an event held at ITC Sonar.

Commenting on the exciting association, Suresh Chand, Vice president & Head of Marketing, Snacks, Noodles & PastaITC Foods, said, “As brands, we are constantly pursuing innovative ways to connect with our audience. Our partnership with World Champion Argentina, is a testament to our continuous efforts to delight our consumers by offering them memorable experiences. Through this collaboration, we aim to elevate the fan experience and deepen our connection with consumers, offering them unique opportunities to immerse themselves in their beloved sport.”

Echoing the excitement, Mr. Leandro Petersen, Chief Commercial and Marketing Officer of the Argentine Football Association said, “We are thrilled to welcome Bingo! and YiPPee! as our Regional Sponsor in India. Football possesses the power to transcend borders and cultures, and we are confident that this collaboration will not only amplify the love for the sport in India, but also create unforgettable experiences for fans. Together, we look forward to crafting cherished memories for fans across India."

YiPPee! also launched a unique G.O.A.T (Greatest Offer of All Time) promo, where participants will have to sign up for the contest and share their YiPPee! happy moment with the Argentina football players to receive personalized digital memorabilia and compete to win original autographed jerseys and several other AFA branded merchandize.

So, get ready to witness the electrifying fusion of football and snacking as Bingo! YiPPee! and AFA take the field together.


Teeing off to Nurture Golf Talent on 30th January, 2024

January, 2024: Following the resounding success of the inaugural Golf tournament in 2023, The Leela Palace Bengaluru hosted the second edition of this enthralling 18-hole tournament at the Karnataka Golf Association, Bengaluru on 30th January 2024. The second edition of the shotgun tournament by The Leela is in collaboration with KGA Junior Golf Development and Golf Foundation.

What truly sets this tournament apart, is that it attracted a wide range of promising golfers, from budding talent to seasoned professionals. There were over 30 children who took part in the tournament that included children from all walks of life.

Speaking on the occasion, Madhav Sehgal, Area Vice President – South India, The Leela Palaces Hotels and Resorts says, “We are thrilled to announce the second edition of our annual golf tournament hosted by The Leela Palace Bengaluru. This year, our aim is to create a platform to not only inspire young aspiring golfers but to recognise and celebrate them as well.”

Before the tee off of the tournament, Tennis legend, Vijay Amritraj said "I am really excited to be associated with this tournament for the second year in a row, and I commend The Leela in their efforts to nurture young Indian golfing Talent. I see more and more youngsters taking to this game, and this initiative by The Leela is sure to go a long way in identifying budding talent and enabling them to achieve excellence in the sport"

The tournament was inaugurated with a ceremonial shotgun tee-off on the 30th of January 2024   by none other than the legendary Vijay Amritraj. Amritraj, an icon of resilience and sportsmanship, epitomises the values this tournament embodies—a relentless pursuit of excellence with grit and determination. His presence on the course is a testament to the spirit of sportsmanship and its ability to transcend boundaries.

Beyond the honour of triumph, the winners received attractive prizes including couple stay vouchers and couple dining vouchers from across hotels within The Leela Palaces, Hotels and Resorts portfolio. These awards go beyond mere material recognition; they acknowledge the dedication, perseverance, and excellence exhibited on the course.



§  8 Years & Below:

·        Winner: Suryaansh Reddy 18 Pts

·        Runner-up: Vedika Bhansali 15 Pts

§  9 – 11 Years:

·        Winner: Aida Thimmaiah 28 Pts

·        Runner-up: Pragun Bharath 14 Pts


§  12 – 14 Years:

·        Winner: Jashan Ganapathy 35 Pts

·        Runner-up: Prem Muniyappa 30 Pts

§  15 Years above:

·        Winner: Veer Ganapathy 34 Pts

·        Runner-up: Kiran Muniyappa 29  


§  Cat 0 – 18:

·        Winner: Sudhir Makhija 39 Pts

·        Runner- up: Kamlesh Balani 36 Pts

§  Cat 19 – 24:

·        Winner: Pawan Mehta 37 Pts

·        Runner-up: Praveen Singhvi 36 Pt

§  Special Prizes:

·        Closest to Pin 8th Hole: Kiran Soans 4’. 11”

·        Longest Drive 9th Hole: Wasim Khan 286 Yards

·        Straightest Drive 17th Hole: Anil Sama 1’.10” 

About The Leela Palace Bengaluru

The Leela Palace Bengaluru is a decadent palace, nestled amidst nine acres of lush gardens featuring six floors of elegant and spacious 357 rooms and suites. Built in an art-deco form drawing inspiration from the architectural style of the Royal Palace of Mysore and the palaces of the Vijayanagar Empire, its copper domes, arches and ornate ceilings reflect the grandeur of palaces of a bygone era. The hotel is near business districts, the cosmopolitan 100ft road, Indiranagar and offers easy access to the city centre on MG Road.

Hotel contact:

Prachi Tandon | Director of Marketing & Communications, The Leela Palace Bengaluru
E: | M: +91 96060 18235

Medica Superspecialty Hospital celebrates the Brain Tumour Bravehearts

Kolkata, 31st January’24: Medica Group of Hospitals, the leading private hospital chain in Eastern India, organized an inspiring programme for brain tumour survivors at the hospital today. Recognizing the life-threatening nature of brain tumours and the intricate challenges involved in treating them without causing long-term damage, Medica's team of highly experienced neurosurgeons have achieved commendable success over the past years. The success is attributed to the unwavering faith and support of patients and their families. During the event, Dr. L.N. Tripathy, Director of Medica Institute of Neurological Diseases (MIND), Senior Consultant, Brain and Spine Surgeon; Dr. Harsh Jain, Senior Consultant – Brain and Spine Surgeon and Dr. Sunandan Basu, Senior Consultant, Brain and Spine Surgeon and ably supported by Dr. Pradip Kumar Mondal, Consultant, Medical & Hemato-Oncology and Dr. Sayan Das, Senior Consultant & Head Radiation Oncology. The programme celebrated the stories of over 20 survivors for their extraordinary journeys, demonstrating that they now not only lead normal and fulfilling lives but also act as sources of inspiration to all other fellow patients.

During the gathering, Dr. L.N. Tripathy, shared, "In the field of neurosurgery, addressing brain tumours is not merely a surgical procedure; it's a commitment to not only clinically address the tumour, but also to teat holistically through post-surgical radiation & chemotherapy support and rehabilitation through physiotherapy. We have treated complex brain tumour cases at Medica due to excellent clinical team and the latest technologies. Creation of the support group is to give our patients a platform so that they can share their experiences and give moral support to each other.  This group will enable these patients to come back once again to the mainstream of life and lead normal & fulfilling lives.”

Dr. Harsh Jain, shared, "It brings us immense joy to witness everyone present here in a state of well-being and high spirits. At Medica, our commitment is to provide treatment as per global standards in terms of clinical expertise and technology support.  We have constituted an internal Tumour Board where we discuss these complex cases across clinicians from concerned disciplines. This board consists of neurosurgeons, neuro-oncologists, neuro-pathologists, and neuro-radiologists, fostering a comprehensive and collaborative approach in addressing these critical cases."

Dr. Sunandan Basu emphasized"The collective presence of every survivor in this room highlights that patients need not go elsewhere or other parts of the country for treatments. At Medica we have successfully treated these patients not just from the state but all. Across Eastern India. Their personal journeys serve as powerful testaments to overcoming adversity and standing tall."

During the meet, one of the male patients, a 33-year-old, shared his journey and expressed, “I have had a long history of impaired vision. In 2018, doctors recommended I should get a CT scan and MRI, which later showed a large pituitary tumour. I had my operation on 13th October’ 18, and I am immensely grateful to the dedicated hospital staff at Medica, who played a pivotal role in my journey. Thanks to their unwavering commitment and expertise, I am now doing well, back to my work, and embracing life with renewed vigor.”

Another male patient, a 38-year-old, shared, “Before being diagnosed with brain tumour, I was plagued by persistent headaches and forgetfulness, which cast a shadow over my daily life. Thanks to the timely intervention and skillful surgery performed on 30th September’22, I am now on the path to recovery. Grateful for the meticulous care and expertise of the doctors, I have not only overcome the challenges but have also returned to my work seamlessly.”

A 35-year-old lady, who had her c-section and brain tumour operation on the same day, in the same operation theatre, shared her journey, “Facing a brain tumour diagnosis during the last trimester of my pregnancy was a nightmare. The problems in vision and recurrent headaches became a serious concern for both me and my unborn child. However, the compassionate efforts of the obstetricians and neurosurgeons, helped me to sail through the adversity in an informed manner where the clinicians kept me updated about the line of treatment at each step. The decision to perform a caesarean section to deliver my baby, followed by a successful brain tumour surgery not only saved my life but also the life

of my child. It’s been 4 months since my operation and I do feel happy & confident that I have passed that dark stage of my life and leading a normal life.”

Mr. R. Udayan Lahiry, Managing Director, Medica Group of Hospitals, stated, "As per the National Library of Science, it's estimated that approximately 10 out of every 100,000 individuals in India are diagnosed with central nervous system tumours, and around 2% of these cases are malignant. Over the past 14 years, our neurosurgeons have consistently achieved high success rates in treating brain tumours. Today, I am overwhelmed to hear the success stories from these survivors. Their feedback is invaluable to us. It strengthens our resolve to continue making a meaningful impact on the lives of those who are suffering."

Mr. Ayanabh Debgupta, Jt. Managing Director, Medica Group of Hospitals, shared, "The neurosurgery department at Medica has been doing exemplary work since the inception of the hospital. Approximately 1100 complex tumour cases have been operated and this has been possible with the expertise of our clinicians coupled with the latest technologies that we use. Performing such complex cases are now more cohesive with support from the Medica Oncology department as post-surgical Radiation & Chemotherapy services could be availed under one roof. We have not only catered to such patients from Bengal but also from neighbouring North-Eastern states and SAARC countries like Nepal, Bhutan & Bangladesh.”

About Medica Group of Hospitals:  Medica Group of Hospitals, one of the major chains of hospitals in Eastern India today, has built and managed numerous healthcare facilities across the Eastern region over the past few years. The group has footprints in West Bengal, Jharkhand, Odisha, Bihar, and Assam.   

TMKOC Spoiler Alert!! Sodhi's Jeep Mystery Unraveled: Mrs. Roshan Sodhi Unveils a Spectacular Surprise Ride!

In the recent episodes of India’s longest-running family show, Taarak Mehta Ka Ooltah Chashmah authored and created by Asit Kumarr Modi, viewers are in for a rollercoaster of laughter and surprises as Roshan Singh Sodhi's beloved jeep takes an unexpected detour. The twist begins when Popatlal leaves the jeep at an undisclosed location, sparking a mysterious disappearance.

Feeling the pressure of the missing jeep, the Purush Mandali of Gokuldham Society turns to Inspector Chalu Pandey for assistance. To everyone's astonishment, it is revealed that Mrs. Roshan has planned the disappearance to surprise Sodi. In a delightful turn of events, Mrs. Roshan introduces Sodhi's brand-new car to the Gokuldham society, leaving Sodhi himself in awe.

What will happen next?

Will Sodi accept the new car? Will he sell his beloved old car to the scrap dealer?

Are there any more twists and turns that will happen in Sodi’s life?

Stay tuned to watch Taarak Mehta Ka Ooltah Chashmah and to know what will happen.. 

Catch the web of intrigue: &PriveHD to premiere 'The Net' – A cyber-thriller extravaganza!

Mumbai, 31th January 2024 – Gear up for a riveting journey through the intricate digital landscape as &PriveHD proudly introduces the much-anticipated exclusive premiere of the cyber-thriller sensation, "The Net"!

Directed by the masterful Irwin Winkler, "The Net" is a thrilling movie that follows the story of a brilliant computer programmer who finds herself in a web of intrigue and conspiracy. As she navigates through the complex virtual world, she faces a heart-pounding race against time to fight for her survival after her identity is stolen. The cyber-thriller masterpiece promises to captivate audiences with its intriguing plot and superb performances. This movie is a true example of excellence in cinema, inviting viewers to explore the mysterious and shadowy realms of the digital universe. With its skilful blend of suspense and mystery, "The Net" reveals the darker side of technology, promising an immersive, edge-of-your-seat experience.

Mark your calendars for the exclusive premiere on January 31st, 2024, and be among the first to unravel the secrets of "The Net."

Don't miss your chance to embark on an unforgettable journey into the heart of the digital abyss, exclusively on &PriveHD!

World Cancer Day: Dr. Dana Cohen, a graduate of St. George’s University School of Medicine, gives guidance on how to prevent Cervical Cancer

According to the National Library of Medicine, more than 132,000 new cases of cervical cancer are diagnosed annually in India, with 74,000 individuals succumbing to the disease. Globally, cervical cancer ranks as the fourth-most common cancer in women, with an alarming 604,000 new cases and 342,000 associated deaths reported annually. However, there is a glimmer of hope, as the Centers for Disease Control and Prevention highlights that up to 93% of cervical cancer cases could potentially be prevented with appropriate measures and interventions.

In recognition of World Cancer Day, integrative medicine specialist Dr. Dana Cohen who graduated from  St. George’s University (SGU) School of Medicine in the Caribbean shares advice on how to reduce the risk of this deadly disease through daily holistic wellness practices.

Cervical cancer causes and risk factors

Before we cover the important preventative measures that women can take to decrease their risk of cervical cancer, it’s helpful to learn about the causes and risk factors that contribute to the disease. The most prominent cause of cervical cancer is persistent infection with high-risk types of human papillomavirus (HPV), a viral infection that causes growth of the skin or mucous membrane (thin skin that covers the inside surface of parts of the body). While pervasive, most HPV infections clear up naturally without causing significant harm.  

In some cases, however, the virus persists and can lead to changes in the cells of the cervix, the lowermost part of the uterus. Cervical cancer begins when healthy cells in the cervix develop changes in their DNA, eventually forming a mass of cancerous cells called a tumour. These malignant cells can invade and destroy healthy body tissue. With time, they can even break away and spread to other parts of the body. 

Even though HPV remains the primary cause of cervical cancer, other elements can impact an individual’s susceptibility such as smoking, having a weakened immune system, a genetic predisposition and lack of screening, which could lead to undetected pre-cancerous changes. 

Cervical cancer prevention tips

The most prominent preventative measures against cervical cancer include getting vaccinated for HPV. As the list of risk factors indicates, it can also help to quit smoking and have regular healthcare visits. 

Additionally, taking a proactive approach with integrated lifestyle choices can have a significant impact on cervical health outcomes. These three holistic methods can help patients support their immune systems to fight HPV and reduce their cervical cancer risk.

1.       Nourish your immune system with functional nutrition

A healthy immune system is the body’s best defence against high-risk infection. These three nutrients can help support immune health: 

  • Medicinal mushrooms: Adaptogenic mushrooms like chaga, shitake, and lion’s mane contain bioactive compounds that can enhance immune function; they also have helpful anti-inflammatory properties. 

  • Vitamin C: Found in citrus fruits, strawberries, and bell peppers (among other fruits and vegetables), vitamin C is a powerful antioxidant that boosts the body’s immune response.

  • Folate: Present in lentils, eggs, spinach, and bananas, folate is a B vitamin that is essential for DNA synthesis and cell division; low folate levels in women are associated with higher rates of developing cervical cancer from HPV. 

2.       Stay hydrated

Water’s role in supporting the immune system cannot be overstated. Proper hydration helps maintain blood volume and circulation, which ensures that immune cells can travel efficiently through the body. White blood cells require a balanced internal environment to function optimally. 

Remaining well-hydrated can also help reduce the burden placed on an individual’s immune system by working to remove toxins and waste products from the body. This enhances your immune response with more strength to focus on defending against infections.

3.       Reduce stress

Stress reduction can also have a significant impact on supporting immune function. Chronic stress has been found to weaken the immune system, making the body less effective in warding off infection. 

 Some activities that can help patients manage their stress levels include:

  •  Practising mindfulness and meditation techniques to help promote relaxation and decrease anxiety.

  • Committing to regular physical activity serves as a natural stress reducer by releasing endorphins.

  • Try holistic therapies like aromatherapy, acupuncture, and massage to promote relaxation, balance energy, and relieve tension.

Learn to take charge of your health

To conclude, there are measures individuals can take to mitigate their susceptibility to developing this deadly disease. Incorporating proper nutrition, hydration, and stress reduction methods into your daily routine can strengthen your immune system and help reduce your risk of cervical cancer — particularly when combined with proper vaccination.

Love, Distance & Heartbreak: Featuring Jigyasa Singh and Goldie Sohel, Artiste First’s ‘Sun Ranjheya’ shows how communication is important in relationships.

The poignant Valentine’s tune captures the pitfalls of not talking it out in love

Song Link:

National, 31st January 2024: Without communication, without honesty, there is no love! Goldie Sohel is back with another song, and this Valentine’s season, the talented singer is exploring painful shades of romance. Sun Ranjheya, an Artiste First release, will take you on a journey filled with love, mistakes, and unspoken truths.

Sun Ranjheya is a song from female perspective that grips us with touching lyrics and brooding music. Lines like ‘Par dil maane na yeh mera’ encapsulate the pain of a person who is not ready to let go, and not ready to reveal the full truth either. Sung, composed and penned by Goldie Sohel, the tune echoes old school classics that poetically captured heartbreak. The track’s music has been produced by Manash Borthakur.

A multifaceted musical talent who can sing, write and compose with finesse, Goldie Sohel has added the perfect amount of pain and passion to his voice in Sun Ranjheya. Having collaborated with stalwarts such as Vishal Dadlani, Arijit Singh and Amitabh Bhattacharya in his career, Goldie has added another feather to his cap with his latest release.

Sun Ranjheya’s music video also embodies the core theme of broken communication. Featuring actress Jigyasa Singh and Goldie Sohel, the video shows the turmoil Jigyasa goes through when separated from Goldie, as well as her inability to convey the truth that could have saved the relationship. Jigyasa is a well known television star who has essayed the lead role in the hit show Thapki Pyaar Ki, and starred in serials such as Shakti – Astitva Ke Ehsaas Ki and Nazar. The actress has delivered a stirring performance in the video, flawlessly blending emotions of love and grief. Directed by Kuber Sarup, the entire music video is symbolic of the pain felt during a painful separation. 

Talking about Sun Ranjheya, Goldie Sohel said, “Sometimes, for reasons not in our hand, a loving relationship has to face an abrupt end. Communication can save it, but life tends to come in the way. Sun Ranjheya talks about one such love story that didn't get the happy ending it deserved. The journey behind the creation of this song was very rewarding, and I hope fans relate to its theme of lost love”.

Sharing her thoughts on the song, Jigyasa Singh said, “Collaborating with such an amazing talent like Goldie Sohel and artiste first on 'Sun Ranjheya' was an incredible experience. Working on this song, with its powerful messaging capturing the intricacies of love and loss, was truly amazing. I poured my heart into this project, and I hope my fans love the silent tale of emotions that this song beautifully narrates.” 

Sharing his thoughts on their latest release, Rohit Sobti, Co-Founder, Artiste First, said, “Sun Ranjheya is a very special tune sung by Goldie from female point of view in the video. Goldie’s soulful voice & composition and Jigysa’s acting has made the song special. The pain and melancholy he has given to Sun Ranjheya is very powerful. This song will slowly grow on our ears, and once it wins over us, it’ll never let go”. 

With Goldie Sohel’s mesmerizing vocals and music, this song will appeal to each and every person who likes songs with a tinge of melancholy. If you are one such connoisseur, press play and immerse into the bittersweet magic of Sun Ranjheya

The song Sun Ranjheya is available on all leading music platforms. The music video is now live on YouTube.