Exploring India's Rich Coastal Diversity through the Harmonious Blend of Exploration, Sustainability, and Community Enrichment
India, 30th Jan 2024: Radio City, India's leading radio network, is delighted to announce its exclusive partnership with ‘Coastal Odyssey,’ India's first sustainable coastal border expedition. This extraordinary collaboration enhances our commitment to responsible exploration and community engagement.
As part of this exclusive association, Radio City assumes a pivotal role in the Coastal Odyssey journey. Our very own Delhi Jock RJ Satyam will be an integral part of this remarkable expedition, participating at two significant junctures – during the flag-off in Kolkata and the culmination in Gujarat. RJ Satyam's presence adds a unique touch, bringing the spirit of Radio City directly to the heart of this grand coastal journey.
In addition to the on-ground presence, Radio City secures exclusive content rights for both on-air and digital platforms. Listeners and followers can expect first-hand accounts, interviews, and exciting stories from RJ Satyam, providing a dynamic and immersive experience of Coastal Odyssey.
Moreover, Radio City proudly displays its logo on the LexQz India Car, the primary vehicle of this coastal expedition, as well as on all other activity collaterals. This branding integration highlights Radio City's active role in supporting and promoting this sustainable venture, aligning with our dedication to environmental consciousness and cultural celebration.
Mr. Ashit Kukian, CEO of Radio City, emphasized, "Coastal Odyssey is a well-balanced symphony of exploration, sustainability, and community enrichment, and Radio City is proud to play a significant role in this journey. Our exclusive partnership status signifies our commitment to promoting responsible tourism and showcasing the diverse beauty of India's coastline."
This historic collaboration between Radio City and Coastal Odyssey symbolizes the harmonious fusion of media influence, responsible tourism, and community development, bringing forth a memorable and impactful coastal odyssey for the nation.
Adding to the collaboration, Anurup Parmar, Expedition Leader - Coastal Odyssey said, “We have embarked on a journey of discovery, unveiling the hidden gems that lie along our shores. As the expedition leader I invite fellow enthusiasts to look inwards, explore the untouched beauty of our own country's coastal wonders. Through this, we are not only uncovering extraordinary destinations but also nurturing a deeper connection with our coastal heritage. Radio City, with its vibrant storytelling, joins us in highlighting the tales of these coastal wonders, adding a melodic dimension to our exploration, and developing a shared appreciation for the rich variety of our maritime legacy.”
Sharing her vision, Manissha Dutta - COO, Oxbow Media said, “Inspired by the boundless beauty of our coastal treasures, I envisioned Coastal Odyssey as a transformative journey that marries exploration with sustainability. I believe in the power of conscious travel to not only showcase the breathtaking diversity of our shores but also to foster a deep commitment to preserving and protecting these natural wonders for generations to come. In sync with Radio City, we aim to broadcast these stories of environmental consciousness and coastal marvels, staying firm on our commitment to raising awareness and inspiring positive actions for our precious coastal ecosystems. Coastal Odyssey is not just an ordinary expedition from one destination to another; it's a pledge to tread lightly, leaving only footprints of awe and a legacy of environmental stewardship.”
Stay tuned as Radio City brings you exclusive updates and insights from this grand expedition, resonating with the visionary goals set forth by our esteemed leader!
About Radio City
Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India with over two decades of expertise in the radio industry, Radio City has consistently been the No.1 radio station in Bengaluru with 25.2% and No.2 in Mumbai with 14.3% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 52, 2022). Radio City Delhi ranks #3 with 11.7% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 52, 2022).
Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners across India covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming through its digital interface, www.radiocity.in
Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio for fourteen years. In 2022, the organization launched its first international property ‘Radio City Business Titans’ to recognize Indian businesses for their unwavering business excellence.
Radio City has bagged over 150 awards across renowned national and international platforms such as New York Festivals Radio Awards, ACEF Global Customer Engagement Forum & Awards, Golden Mikes - Radio & Audio Awards, India Audio Summit and Awards, India Radio Forum, etc. in the recent past. In 2022, Music Broadcast Limited won ‘India's Best Company of the Year 2022’ Award by Berkshire media. Radio City has been consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. The company has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.
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