Wednesday 16 October 2024

ASUS Launches its First ExpertBook CX54 Chromebook Plus in India


Powered by latest Intel® AI Boost NPU for accelerated AI tasks.
Designed for businesses. Delivers outstanding elevated performance, premium productivity and enterprise-grade security.
Key Points
Elevated performance: The ASUS ExpertBook CX54 Chromebook Plus is powered by the latest 14th gen Intel® Core™ Ultra 7 processor, Intel® AI Boost neural processing engine, up to 16GB LPDDR5X RAM, 512GB Gen 4 SSD storage, and Wi-Fi 6 + Bluetooth 5.2.
Premium Productivity: It features 14" 16:10 FHD 120Hz NanoEdge IPS touch display, 10-hour battery life for an unhinged on-the-go lifestyle, Harman-Kardon speakers, and high-definition 8.0MP web camera with temporal noise reduction and array microphones for superior Audio and Video conferencing.
Enterprise-level resilience: Military-grade MIL-STD-810H testing delivers real-world toughness, plus zero-touch enrolment with sleek all-metal build and ErgoLift hinges.
Unmatched Software: Powered by ChromeOS with Google Chromebook Plus features, it supports for a wide range of Android apps, AI-based web apps for creativity and collaboration, Google Workspace apps, and Linux apps, with seamless sync between Android devices and up to 2TB of storage expansion via MicroSD card.
Comprehensive Connectivity: The device offers two Thunderbolt™ 4 enabled USB Type-C ports that support data transfer, DisplayPort, and Power delivery. It also offers HDMI 2.1 port, two USB 3.2 Gen 2 Type-A ports, a microSD card-reader and a combo audio jack.
Security: Features enterprise-grade ChromeOS, Zero-touch enrollment, and Google Titan C hardware security chip enabling secure boot and much more.
Mumbai, India, October 17, 2024: ASUS, announced the launch of ExpertBook CX54 Chromebook Plus in India, their first Chromebook laptop to feature the all-new Intel® Core™ Ultra 7 processor to supercharge business and personal productivity. Designed to enhance business and personal productivity, this groundbreaking device sets a new standard in the Chromebook Plus category and is the inaugural model in the Expert-series from ASUS.
ASUS ExpertBook CX54 Chromebook Plus is exquisitely engineered to elevate the competitive edge for organizations of all sizes, with up to 2X the performance, memory and storage, a high-definition camera and display, empowering companies and colleagues to do their best work. Google’s built-in AI video call features enhance clarity and lighting, cancel noise, and blur the background. With the power of ChromeOS and a raft of new AI features, ASUS ExpertBook CX54 Chromebook Plus helps drive the modern workforce, unleashing organizational creativity and enabling offline work from anywhere — ready for business success in style.
Commenting on the launch, Mr. Dinesh Sharma, Vice President, Commercial PC and Smartphone, System Business Group, ASUS India, said, “I am thrilled to launch our first Expert-series Chromebook Plus device in India, offering a blend of robust performance, AI-powered productivity features, security and enterprise-grade resilience. Powered by the latest Intel® Core™ Ultra processors and AI Boost neural processing engine, the ASUS ExpertBook CX54 Chromebook Plus is a premium powerhouse designed to redefine productivity and efficiency at modern workplaces. Whether in-office or remote, it will help boost productivity with its exceptional battery life, mobility, power, speed, memory and storage. The AI capabilities embedded in this device empower users with advanced creativity and collaboration tools, making it an ideal companion for professionals. Our commitment to the ChromeOS ecosystem ensures that users experience seamless integration, enhanced security, unparalleled performance and, robust solution as well as service support.”
Elevated performance
The ASUS ExpertBook CX54 Chromebook Plus is engineered to meet the demands of modern businesses. Equipped with the latest Intel® Core™ Ultra 7 processor and up to 16 GB of LPDDR5X memory, it offers the necessary software and hardware to accelerate productivity. The cloud-first OS, combined with up to 2x the performance, memory, and storage1, ensures that demanding applications and tasks run smoothly, enabling professionals to focus on their core business operations. The device also includes a 512 GB PCI Express® M.2 drive for ample storage space and to keep workflows satisfyingly smooth.
For connectivity, the ASUS ExpertBook CX5 Chromebook Plus features Wi-Fi 6E, ensuring fast, smooth and reliable network access. Google Workspace is built-in, offering smart, interactive co-editing tools that streamline work processes and facilitate collaboration. File sync on Chromebook Plus keeps Google Docs, Sheets, and Slides always accessible, whether online or offline3, allowing users to create wherever inspiration strikes.
Premium productivity
Designed with portability and productivity in mind, the ASUS ExpertBook CX54 Chromebook Plus boasts a sleek and sustainable design, ultralight all-metal chassis crafted from reclaimed aluminum, weighing just 1.3 kg and measuring only 1.69 cm in thickness. It has a minimalist frame to help showcase the bright, clear and fast 120Hz 14-inch 16:10 touch screen2 display, with a crisp 2560x1600 (WQXGA) resolution for superb clarity and up to 500 nits brightness for easy viewing, even under harsh lighting. The display also covers 100% of the DCI-P3 colour space. These pin-sharp visuals are further enhanced by the three-sided NanoEdge display that delivers an immersive 89% screen-to-body ratio. The screen has an anti-glare finish to minimize reflections and has an oleophobic coating to fend off fingerprints and ensure the stellar visual quality is maintained for extended periods.
The device includes an 8 MP user-facing camera with pixel binning for high-quality video calls and image capture, even in challenging lighting conditions. In 1080p/720p mode, the camera provides the largest light-gathering sensitive pixel area among current Chromebooks, this allows users to look great in calls even when the lighting is low. In high-resolution mode, Dynamic range and exposure is faithfully reproduced in real time by Google’s machine learning (ML) HDRnet technology. Additionally, the Chromebook Plus is equipped with Thunderbolt™ 4 USB-C® ports and HDMI® 2.1, enabling connection to multiple 4K external displays. There are also two traditional USB Type-A ports for great compatibility, plus a microSD Card slot for easy and handy extra storage.
Enterprise-level resilience
The ASUS ExpertBook CX54 Chromebook Plus is built to withstand the rigors of real-world use, meeting the stringent US MIL-STD 810H standards for durability. It undergoes rigorous in-house testing, including panel-pressure, shock, and drop tests, to ensure maximum toughness. This Chromebook Plus device features a Kensington lock slot, a built-in fingerprint sensor, and a Google-designed Titan C2 security chip to secure the device and protect the user’s identity, maintain system integrity and secure business data. Zero-touch enrolment with ChromeOS allows for fast and automated enterprise administration, making the device ready for use as soon as it is powered on and connected. The trusted Google Chrome browser also offers superior business protection and simplified security and admin for IT teams, no matter the workforce location.
The ASUS ExpertBook CX54 Chromebook Plus can be purchased with Chrome Enterprise Upgrade (perpetual licence), which offers simple device management via the Google Admin console, and 24/7 support from Google experts.
Availability & Pricing
The ASUS ExpertBook CX54 Chromebook Plus is available in India, price starting from approximately INR 76,500 plus taxes. Customers can contact authorized ASUS Commercial partners for detailed product enquiries or visit https://www.asus.com/business/.uh
Specifications3
Feature
ASUS ExpertBook CX54 Chromebook Plus
Operating System
Chrome OS
Chrome OS with Chrome Enterprise Upgrade
Chrome OS with Chrome Education Upgrade
CPU
Intel® Core™ Ultra 7 Processor 155U 1.7 GHz (12MB Cache, up to 4.8 GHz, 12 Cores, 14 Threads)
Intel® MTL Core™ Ultra 5 Processor 115U 2.1 GHz (10MB Cache, up to 4.2 GHz, 8 Cores, 10 Threads)
GPU
Intel® graphics
Memory
Up to 16 GB LPDDR5X 6400 MHz
(Onboard Soldered: 8 GB / 16 GB LPDDR5X 6400 MHz)
Storage
Up to 512 GB PCIe® 4.0 SSD
Display
120Hz 14.0" WQXGA (2560 x 1600), IPS LCD, 16:10, wide-view, 500 nits, 89% screen-to-body ratio, DCI-P3 100%
Optional touchscreen available 
Stylus
Supports USI stylus (optional) 
I/O ports
2 x USB 3.2 Gen 2 Type-A
2 x Thunderbolt™ 4 Type-C® (supports 4K display, USB PD3.0)
1 x 3.5 mm combo audio jack
1 x microSD card reader
1 x HDMI® 2.1
Video Camera
8 MP camera, Privacy Shield
Wireless
Wi-Fi 6E (802.11ax) (Dual band) 2*2 + Bluetooth® 5.2
Audio
2 x Harman Kardon-certified speakers
2 x multi-array microphone
Google Assistant voice-recognition support
Weight
1.3 kg/1.4kg
Dimensions
31.37x 22.28 x 1.69 cm
Battery
63 Wh, 3-cell lithium-polymer 
Security
Dauntless (H1D3C) security chip,
Webcam Shield,
Fingerprint sensor,
Kensington lock slot
Keyboard and touchpad
Backlit keyboard with anti-ghosting and 1.4 mm key travel 
 When compared to top-selling Chromebooks in 2023.
2 The testing regime includes the requirements of both military-grade standards and ASUS quality tests and varies depending on device. MIL-STD-810 testing is conducted on selected ASUS products only. Note that the MIL-STD-810 testing helps to ensure the quality of ASUS products but does not indicate a particular fitness for military use. The test is performed under laboratory conditions. Any damage caused by attempts to replicate these test conditions would be considered accidental and would not be covered by the standard ASUS warranty. Additional coverage is available with ASUS Premium Care.
3 Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors. Full specifications are available at http://www.asus.com 
Press Contacts
Vaibhav Kulkarni
Head – PR & Channel Marketing
Vaibhav_kulkarni@asus.com
Rohith Rajan
Technical Product Manager
rohith_rajan@asus.com 
Notes to Editors
Product Page: https://www.asus.com/in/laptops/for-work/all-series/asus-expertbook-cx54-chromebook-plus-cx5403/ 
Company Links:
Website: https://www.asus.com/business/
Pressroom: http://press.asus.com 
Facebook: https://www.facebook.com/AsusIndia 
Twitter: https://twitter.com/ASUSIndia 
LinkedIn: https://www.linkedin.com/showcase/asus-business/ 


About ASUS
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. In India, the ASUS Commercial PC Business was established in the year 2020, to provide highly customized and innovative solutions for the diverse needs of enterprises, offering laptops and desktops with superior quality and durability. Backed by 5,000+ world-class engineers, ASUS products undergo strenuous testing as per military-grade standards, hold numerous world records, and have also garnered tens of thousands of awards. Recognized as one of Fortune’s 2024 World’s Most Admired Companies and Forbes Best Regarded Companies, ASUS delivers innovative solutions that add immense value for productivity, collaboration, and creativity. ASUS is committed to sustainability and eco-friendly practices and has earned globally recognized certifications such as EPEAT and ENERGY.’ For more details, please visit the company website: https://www.asus.com/in/business. 

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