Expo Bazaar and TICA Launch India's First B2B Cash & Carry Venture for Home Products & Lifestyle at India Expo Mart

Greater Noida, India — 16^th October’2024 — Expo Bazaar, a subsidiary of India Expo Centre & Mart, Greater Noida, and a premier marketplace for home, lifestyle, and fashion products, is proud to announce the launch of its first-ever India B2B Cash & Carry under Guidance & support of in TICA, Europe's leading B2B lifestyle purchasing & cash and carry platform. The initiative is set to be inaugurated by the Chief Guest, Shri Suresh Khanna, Hon’ble Finance Minister of Uttar Pradesh in the august presence of Guest of Honours, Mr. Martijn Cliteur, MD, TICA; Mr. Dileep Baid, Chairman, EPCH and Mr. Rogier Vivel, CEO, TICA. This innovative initiative will create a dynamic, one-stop marketplace for B2B transactions, offering businesses unparalleled access to high-quality products in the Home, Lifestyle, and Wellness sectors.

Located at India Expo Mart, the iconic venue for the renowned IHGF Delhi Fair and a hub for handicrafts exports for over two decades, the new Cash & Carry venture provides a unique opportunity for retailers, interior designers, exporters, and corporate buyers to engage in seamless wholesale transactions. Expo Bazaar is committed to enhancing the business potential of its vendor partners while fostering a vibrant marketplace for B2B collaborations.

About TICA: TICA, a leader in the Home, Gift, Garden, and Fashion sectors, has been a market innovator in Europe, connecting suppliers with resellers through an inspiring and efficient company. TICA enables businesses, from large enterprises to small entrepreneurs, to purchase diverse and curated products without the pressure of bulk orders. With values rooted in proactive entrepreneurship and a commitment to strong partnerships, TICA has set the standard for B2B wholesale in Europe.

Revolutionizing B2B Wholesale in India’s Growing Retail Sector: As India’s retail sector booms, contributing over 10% to the national GDP, and with 60 new shopping malls expected by 2025, the demand for streamlined wholesale solutions is increasing. Expo Bazaar’s Cash & Carry model addresses this demand by offering immediate purchase and removal of goods, reduced storage costs, and comprehensive marketing support.

Rakesh Kumar, Chairman of IEML & Expo Bazaar, emphasized the importance of this project:
“Expo Bazaar is excited to empower businesses with a wide selection of high-quality products at unbeatable prices, fostering growth and convenience. This Cash & Carry model is a game changer for India’s B2B retail landscape, helping businesses thrive by providing access to unique products with immediate delivery.”

Martijn Cliteur, Owner of TICA, expressed his enthusiasm for the guiding Expo Bazaar as its Knowledge partner collaboration:
“TICA is thrilled to be the knowledge partner of Expo Bazaar on this exciting venture. We believe this Cash & Carry project will redefine the B2B wholesale experience in India, combining TICA’s expertise with Expo Bazaar’s deep understanding of the local market. This partnership aims to offer suppliers and buyers an unmatched opportunity to grow and succeed.”

Unique Features of the Cash & Carry Program:

·         Prime Location: Situated at India Expo Mart, a pivotal centre for handicrafts exports, ensuring maximum visibility and foot traffic.

·         Instant Sales: The Cash & Carry format allows immediate purchase and removal of goods, reducing storage costs and enhancing cash flow.

·         Comprehensive Marketing Support: Benefit from extensive marketing campaigns and brand visibility efforts tailored to attract targeted buyers.

·         Seamless Operations: State-of-the-art display centres ensure quick and efficient order processing and delivery.

·         Networking Opportunities: Connect with leading vendors and buyers, fostering collaborations and business growth.

Target Buyers:

This program caters to a wide range of professional buyers, including:

·         Retailers: Boutique owners, chain stores, and department stores looking for unique, high-quality products.

·         Interior Designers: Professionals seeking exclusive home decor and lifestyle products for their projects.

·         Exporters: Businesses sourcing authentic Indian handicrafts for international markets.

·         Wholesalers: Companies purchasing in bulk for distribution to retail outlets.

·         Corporate Buyers: Organizations needing premium gifts and customized products for corporate gifting.

With this groundbreaking partnership between Expo Bazaar and TICA as a knowledge partner, India’s first B2B Cash & Carry venture is set to transform the wholesale landscape, making it easier than ever for businesses to source exceptional products with efficiency and ease.