Daniel Wellington unveils the Iconic Link Collection in a new dial size for men

Mumbai, June 2, 2020: Daniel Wellington, a leading watches and accessories brand known for its contemporary and sleek design, today announced the global launch of the Iconic Link collection in the new 40 mm dial size, a level up to its existing range.

Based on popular demand, the brand has now expanded its popular collection to include the fresh addition of the Iconic Link in 40 mm especially for men. Available in polished stainless steel with silver finish of rose gold plating, this one is sure to be an all new statement piece.

Commenting on the launch, Carl Rosenqvist, Head of Marketing, IMEA said, “We are delighted to reintroduce the Iconic Link in the new the new 40mm size on popular demand. We know that our male consumers want versatility with optimum style in their accessories and everyday look, which is why we decided to launch the new addition. Like the consumer, we are also constantly evolving and as a direct outcome, we bring to you the Iconic Link in 40 mm. We cannot wait to see the Indian consumer response to this new model.”

Commenting on the launch, Male Face of Daniel Wellington, Ayushmann Khurrana said, “I am proud to celebrate the launch of our new Iconic Link Collection for men. The 40 mm is a stunning timepiece that uniquely combines elegance and style.  As an avant-garde brand, innovation is at the heart of everything that Daniel Wellington does and I am thrilled to be a part of it. I hope you all like the new upgrade from the last edition as much as I do.”

To introduce the Iconic Link Collection, the brand had earlier unveiled a campaign that celebrated the individuality of seven global icons that have used fashion to make bold statements while staying true to their self. Ayushmann Khurrana sports the Iconic Link 40mm in the brands latest campaign.

The Iconic Link features a luxurious metal bracelet with three-piece links; each segment is comprised of solid steel, individually crafted pieces in an elegantly tapered form, ensuring a seamless transition from case to clasp. The link bracelet can be adjusted for a perfect fit at your local watchmaker or Daniel Wellington store.

Available in Silver and Rose Gold with dials in either eggshell white or black finish, the watch is perfect for all occasions and appealing to trendsetters and fashionistas across the globe. The Iconic Link watch is priced at 14,999 INR for the new 40 mm dial.

About Daniel Wellington

Daniel Wellington is a Swedish watch and accessories brand founded in 2011. All products are designed in-house in Stockholm, highlighting a commitment to perfected minimalistic design and providing the world with timeless style through affordable luxury. Since its inception, Daniel Wellington has sold over 9 million watches, and established itself as one of the fastest growing and most beloved brands in the industry. 

Ayushmann Khurrana and Radhika Apte celebrate Diwali with the Iconic Link collection by Daniel Wellington

~ Both Bollywood stars come together to celebrate the festival of lights with Daniel Wellington ~

Delhi, October 12^th 2019:

Daniel Wellington, a leading watches and accessories brand known for its contemporary and sleek design, celebrated the onset of the festive season in the capital city with an exclusive Diwali party at the most iconic setting at the Qla. The event was a true merriment to the flawless craftsmanship behind all of Daniel Wellington’s timeless designs.

Current Poster boy of Bollywood; Ayushmann Khurrana and the talented and versatile, Radhika Apte who are the brand ambassadors were seen gracing the occasion. Also seen at the party was actress Rakul Preet Singh who joined the festivities.  

The event was launched with a global campaign featuring Ayushmann Khuranna and Radhika Apte as the faces of the new collection. Guests arrived on the red carpet donning the new Iconic Link collection.

Enthusiastic about being a part of the global campaign, Radhika Apte said, “I am thrilled to be here with Daniel Wellington to celebrate the festive season. The new Iconic Link Collection truly exudes elegance. With its understated charm, it is sure to add a touch of glam and magic to any festive look.”

Ayushmann Khurrana commented, “Diwali is one of the biggest festivals in India and it gives me immense pleasure to be a part of the revelry with Daniel Wellington, right before the festivities kick off. The festival is all about exchanging gifts and there is nothing better than giving the gift of time. The new Limited Edition box by Daniel Wellington makes for a perfect gift choice this Diwali.”

A lot of time and effort has been put into creating this new timepiece collection. After almost three years in the making, Daniel Wellington introduced the new Iconic Link as the biggest launch to date just in time for the festive season.

The Iconic Link features a luxurious metal bracelet with three-piece links; each segment is comprised of solid steel, individually crafted pieces in an elegantly tapered form, ensuring a seamless transition from case to clasp. It is available in polished stainless steel with a vibrant silver finish or with refined rose gold plating. The mild rose gold-tone of this piece comes from ion-plating and is custom-made by mixing a hint of copper with a 23-carat gold bar. The New collection makes a perfect gift for the upcoming festive season.

Carl Rosenqvist, Head of Marketing IMEA, Daniel Wellington said, "India holds a special place in the world of Daniel Wellington. Celebrating the onset of the festive season with the New Iconic Link Collection in the presence of both our India Brand Ambassadors Ayushmann Khurrana and Radhika Apte gives an impetus to our commitment to the India market. The new Iconic Link is one of our finest timepieces; we are sure the customers are going to love this new collection.”

Available in Silver and Rose Gold with dials in either eggshell white or black finish, the watch is perfect for all occasions and appealing to trendsetters and fashionistas across the globe. The Iconic Link watch is priced at 12,399 INR for the 28mm and 32mm dial, and INR 13,599 for the 36mm dial.

About Daniel Wellington

Daniel Wellington is a Swedish brand founded in 2011. Known for its sleek and minimalist design, Daniel Wellington offers timeless watches and accessories, worn on all occasions by men and women all over the world. 

Daniel Wellington launches the Iconic Link Collection with Ayushmann Khurrana and Radhika Apte

Daniel Wellington, a leading timepiece and accessories manufacturer known for its contemporary and sleek design, today announced the global launch of the Iconic Link collection for men and women; a Brand-new addition to its existing range.

The campaign celebrates the individuality of seven global icons that have used fashion to make bold statements while staying true to their self. American "fashion" "model" and "style" icon, Hailey Bieber, Odell Beckham Jr, American football player and an iconic face in the world of sports, Lay Zhang, Chinese singer songwriter, record producer, dancer, and actor, Lee Sung Kyung, one of the most recognizable names in Korea and social media megastar, Paulo Dybala, an Argentinian soccer player for the Italian club Juventus and Argentina's national team, the superstar of Bollywood cinema Ayushmann Khurrana and Radhika Apte, Indian theater and film actress who is known to break convention with style and ease joins the campaign.

A lot of time and effort has been put into creating this new timepiece collection.  After almost three years in the making, Daniel Wellington introduces the new Iconic Link as biggest launch to date.

The Iconic Link features a luxurious metal bracelet with three-piece links; each segment is comprised of solid steel, individually crafted pieces in an elegantly tapered form, ensuring a seamless transition from case to clasp. The Iconic Link is available in polished stainless steel with a vibrant silver finish or with refined rose gold plating. The mild rose gold-tone of this piece comes from ion-plating and is custom-made by mixing a hint of copper with a 23-carat gold bar. The unique gold tint of the Iconic Link is exclusive to the Iconic collection by Daniel Wellington.

The link bracelet can be adjusted for a perfect fit at your local watchmaker or Daniel Wellington store.

Commenting on the launch, founder Filip Tysander said “The production of the campaign spanned over four continents, shooting in Mumbai, Los Angeles, Beijing, and Buenos Aires, and involved over two hundred people from four different film crews, lighting, hair and makeup, stylists and set designers”.

Commenting on the campaign, Ayushmann Khurrana said, "I am excited to join Daniel Wellington's Global Ambassadors, for the launch of the Iconic Link. Like their other timepieces, this one too symbolises elegance and simplicity, I am sure the new beauty will continue to add more consumers to the Ever-growing Daniel Wellington family.”

"I believe in the power of fashion and innovation to celebrate individuality and break conventions. Daniel Wellington’s designs and style inspire me to be bold in every look that I put together, expressing my creativity and eclectic style with confidence. Can't wait to flaunt Daniel Wellington’s Iconic Link watch on my wrist", said Radhika Apte. 

Available in Silver and Rose Gold with dials in either eggshell white or black finish, the watch is perfect for all occasions and appealing to trendsetters and fashionistas across the globe. The Iconic Link watch is priced at 12,399 INR for the 28mm and 32mm dial, and INR 13,599 for the 36mm dial.

About Daniel Wellington

Daniel Wellington is a Swedish brand founded in 2011. Known for its sleek and minimalist design, DW offers timeless watches and accessories, worn on all occasions by men and women all over the world.  Since its inception, Daniel Wellington has sold over 18 million watches and established itself as one of the fastest growing and most beloved brands in the industry. Daniel Wellington is partnered with distributors in over 37 markets and represented in over 9,000 points of sales worldwide.

Daniel Wellington launches new Cricket Campaign with actor Ayushmann Khurrana & cricketers Dinesh Karthik, Kuldeep Yadav and Yuzvendra Chahal

Mumbai, May 28^th, 2019

Daniel Wellington, the globally renowned watch brand, known for its detail-oriented and sleek design, is entering the world of Indian Cricket. Since its inception, Daniel Wellington has established itself as one of the fastest growing and most beloved brands in the industry and now teams up with the Men in blue Dinesh Karthik, Kuldeep Yadav, Yuzvendra Chahal, and celebrated actor and male face of the brand Ayushmann Khurrana for their new Cricket Campaign: #OurMomentIsNow.

Ayushmann an avid cricket fan who was recently revealed as Daniel Wellingtons male face for India, played district level cricket, under 19, in his early years, speaks passionately about the campaign “I love cricket! I love everything about it. It runs in the family, I´ve played cricket my whole life and my brother was the captain for Haryana's under 19 cricket team. In this campaign, the brand is bringing the two big C:s in India together- Cricket and Cinema to inspire cricket fans across India & to show their support for Team India. I hope India wins the World Cup and brings home the trophy.”

With the “Our Moment is Now”-campaign Daniel Wellington is releasing a Blue Cricket Bayswater watch for both men and women. The Classic Bayswater is an effortless day-to-evening timepiece that features, a black or eggshell-white dial with details in rose gold or silver and a blue strap. All fans that buy the watch will receive a limited-edition Cricket Fan Box that includes an exclusive Cricket Fan Collectible Card. Fans can buy the same from the website danielwellington.com or from the Daniel Wellington exclusive brand store.

Commenting on the partnership and the brand’s venture in the Indian market, Siddhant Narayan, Marketing Manager, Indian Subcontinent, Daniel Wellington, who himself played competitive cricket during his formative years:

“India is a significant market for Daniel Wellington. We are committed to strengthening the connection with our consumers in India. Having said that, we understand that Cricket is synonymous to India, it´s more than just a game, it´s an emotion. We believe that the Cricket World Cup is a massive moment in time where the nation comes together to support the Men in Blue. We are thrilled to collaborate with Ayushmann Khurrana to build our brand in India and the 3 cricketers Dinesh Karthik, Kuldeep Yadav and Yuzvendra Chahal who will be playing for team India who are featured in this campaign. The initiative will help build our brand in India and also launch this cricket campaign. Ayushmann Khurrana is a talented artist, and his values resonate well with ours. Speaking for myself I feel a great sense of pride and passion whenever I watch the Cricket Team in action and will always be an ardent supporter of Team India. Here’s wishing the team all the very best for the World Cup. “

About Daniel Wellington

Daniel Wellington is a Swedish brand founded in 2011 by Filip Tysander. Since then, Daniel Wellington has established themselves in over 80 markets across the world. The brands' social media community has quickly evolved into a global movement, that every day, helps to grown, define, and develop the Daniel Wellington brand.