Gaana Brings Exhaustive Podcast Catalogue Of Global Streaming Giant Libsyn To India

●     Indian podcast lovers to get access to 69,000+ popular global podcasts on Gaana

●     Libsyn hosts podcasts like The Dave Ramsey Show, The Minimalists and more

Mumbai, July 17th, 2020: India’s largest music streaming app, Gaana has partnered with Liberated Syndication (OTCQB: LSYN) (“Libsyn”), a worldwide leader of podcast hosting, distribution and monetization to onboard its catalogue on its platform. With this association, Indian podcast-lovers would have seamless access to Libsyn’s content library that features The Dave Ramsey Show, WTF with Marc Maron, Hardcore History & The Minimalists among others.

Libsyn pioneered the system to host and publish podcasts in 2004 and has since grown to the world’s largest podcast network with over 69,000 leading global podcasts. Serving over 130 million loyal audiences across the globe every month, the platform currently works with thousands of global content creators - from beginners to professionals to help them establish their brand and unique show, build an audience and make money through new media. It’s full-service hosting, generous file storage & transfer policies, world-class tools, service and support have helped create some of the most notable podcasts in the world.

“Shows & Podcasts have the potential to be among the most popular mainstream non-music genres in our country owing to the diversity of the Indian audience. At Gaana, we have been investing steadily in this space with our Podcast Originals and have now taken it up a notch with our partnership with Libsyn that would engage our audience with world-class podcasting content from around the world. This is a landmark in our vision to host the country’s widest and most diverse non-music library by the end of FY ’21.” Prashan Agarwal, CEO - Gaana added.

“This collaboration will make it easy for over 150 million Indian audiences to discover and consume our great podcasts by making our catalogue directly available on their favorite music app Gaana,” said Rob Walch, V.P. of Podcaster Relations - Libsyn. “We are thrilled at the prospect of being able to make our way into playlists of millions of Indian podcast-lovers and look forward to serving them the latest content hosted on our platform.”

Gaana currently hosts shows & podcasts in multiple languages spanning 21 categories like comedy, storytelling, devotional, motivational, kids, lifestyle & culture among others. This includes popular podcasts like ‘Umeed by Zakir Khan’, ‘Ansuna Sach by Jai Alani’, ‘Life ki Ranneeti with Rannvijay Singha’ and ‘Confessions with Sunny Leone’ among others. These are a part of the brand’s overarching vision to host the country’s widest and most diverse range of original audio content by the end of FY 2021.

Gaana becomes first music app to reach 100 mn monthly active users

Gaana crosses 100 million customer mark in March

New Delhi, 24th April, 2019:  Gaana, the largest music streaming app in India, crossed 100 million monthly active users (MAU) in March 2019

A recent Deloitte report indicated that in December 2018, there were nearly 150 million music streaming users in India. With Gaana being used by over 100 million customers every month, Gaana has consolidated its market leadership position

Prashan Agarwal, CEO - Gaana, said, “For nine years, Gaana has brought melody and meaning the lives of Indians through music. That 10 crore listeners value our offering is humbling, and is testimony to the efforts of the incredible team at Gaana. We will continue to innovate to make music more accessible to all of India, increasingly using AI-driven algorithms and product innovations that help make Gaana easier for new mobile users to find delight and excitement.

Gaana unveiled two key features as part of the celebrations - Gaana Video and Artist Dashboard. Gaana Video is Gaana’s exclusive vertical video format, built for mobile, and created in exclusive partnerships with India’s top artists. Artist Dashboard is a self-service dashboard for artists to access insights and analytics around how their fans are consuming their music on Gaana.

In addition to these new products, over the past year, Gaana has driven several industry-first product innovations, which have contributed to Gaana’s growing consumer engagement:

·  Gaana’s AI-led ‘For You’ screen offers personalized song recommendations and is used by over 10% of Gaana users.

·  Gaana’s voice assistant - enabling easy, multilingual search, is used by over 24% of users.

·  Gaana’s AI algorithms drive its personalization algorithms throughout the app, leading to over 17% of consumption coming from recommended music.

More interesting facts about Gaana’s growth:

·  15% of listeners come from Maharashtra, 12% from UP, and 10% from Delhi

·  In the last year, Tier 2 city usage growth was fastest (96%), followed by Tier 1 cities (84%), and followed by Tier 3 cities (78%).

·  Gaana has also grown over 78% outside of India, with its fastest growth in the United States, Australia, Canada, UK, and UAE.

About Gaana:

Gaana is India’s favorite music streaming app with more than 100 million monthly active users. Featuring more than 45 million songs across Bollywood, International and 30 Indic languages including Hindi, Tamil, Telugu, Marathi, Kannada, Punjabi, Malayalam, English, Bhojpuri, Rajasthani, Bengali, Assamese & Oriya. Launched in April 2010 by Times Internet, it is India’s go-to music app across genres and languages, offering unlimited, free and legal access to music. Gaana is owned by Times Internet and Tencent.