MUMBAI’S MOST-LOVED ETHNIC FASHION BRAND, KALKI FASHION STANDS UP FOR THE COVID-19 RELIEF EFFORTS

As COVID-19 continues to spread, the future has never felt so unpredictable. These are challenging times for us all, and we hope you’re in good spirits and health! But right now, the most-loved Mumbai fashion brand, KALKI Fashion is doing everything possible to sustain daily operations and provide services to the community. While there’s a lot of uncertainty, we know that we need to adapt fast to our changing reality. Now, more than ever, our community needs us. And we need you.

KALKI is putting their own spin on helping vulnerable Corona-hit families, communities and helping them survive the COVID crisis with GiveIndia, a special fund-raiser that empowers you to provide lock-down hit families in need with food and ration.

The aim is to provide 70,000 ration kits to the poor families who are penniless due to the lockdown. You can stay in loop by keeping tabs on https://kalkifashion.giveindia.org/

You can advocate for them by sharing their mission with a family member or friend. Even a quick mention on your social media would mean the world to everyone.

In times like this, we’re reminded of how interconnected we all are. It would be great if you take part in this wonderful initiative by the brand and be the part of the community. Without you, none of it is possible.

Stay safe and well!

About KALKI 

Born in Mumbai, India in 2007, KALKI evokes the very spirit of the city it was founded in. An upstart, innovative, and dynamic brand – KALKI – offers the best of contemporary, ethnic Indian fashion and fusion-wear styles. Staying true to the brand’s unique promise of premium and wearable fashion, KALKI unveils fresh collections and all-new designs throughout the fashion calendar. KALKI’s design and aesthetic sensibility seeks inspiration from all walks of life – be it haute couture trends and forecasts from fashion destinations across the globe to the homebound handloom traditions of India.

Website: www.kalkifashion.com

#MomIsWorld: Yuvika Chaudhary, Kishwer Merchant Celebrates Mother’s Day with KALKI Fashion

10th^th May, Friday, 2019

For a daughter, her mom will always be her best friend. She’s a rock and the one person you brides turn to in a moment of crisis - she always has a solution and manages to calm your frayed nerves. As with most holidays, Mother’s day comes only once a year. And to make it special for her, the master of fashion fantasies, KALKI Fashion have put their best foot forward for celebrating this day by introducing their #MomIsWorld Campaign.

Being the favorite bridal wear designer, there are so many brides across the globe that chose to wear the KALKI lehenga on their big day. Therefore, this Mother’s Day, the campaign honors the relationship between the #KALKIBride and her mother which indeed cannot be explained by mere words.

The master couturier reached out to their brides and made sure to collect all the adorable mother-daughter shots from the wedding that they will cherish forever. The idea behind the #MomIsWorld campaign is to bring out the thoughtful gesture that shows her that no matter what happens or where you are, she means the world to you!

Not only this, but the brides also wrote sweet notes and shared memories with their mum. One of the #KALKIBride Adetti Bhatia writes, ‘Now I am married, taking baby steps to build my new life away from you, but not a moment goes by when I don’t think of you. Stressed? Call mom. Happy? Call mom. Annoyed? Call mom. Excited? Call mom. Thank you for all the love, strength and support you have always given me. I am me, only because of you. Happy Mother’s Day to the most beautiful, selfless and courageous! " 

The celebrity #KALKIBrides like Yuvika Chaudhary, Kishwer Merchant who also decided to join Team KALKI for their weddings also took part in this wonderful initiative. The pictures are convincing enough.
“ When you say where is God, I'll say Mom. She is the best gift of my life I could ever have ”- writes Yuvika Chaudhary.

Stay tuned as they release all the gorgeous pictures on their social media channels – Instagram and Facebook.

Also, with lots of new arrivals in the store, you can treat your mum in style. Head over to the nearest KALKI Boutique to find something that she’ll really love. For the last-minute gifting ideas, skim through our list of best mother’s day gift outfits to please your bundle of joy from our #MomIsWorld Collection.

For more information, please visit www.kalkifashion.com

For images, click here.

About KALKI

Born in Mumbai, India in 2007, KALKI evokes the very spirit of the city it was founded in. An upstart, innovative, and dynamic brand – KALKI – offers the best of contemporary, ethnic Indian fashion and fusion-wear styles. Staying true to the brand’s unique promise of premium and wearable fashion, KALKI unveils fresh collections and all-new designs throughout the fashion calendar. KALKI’s design and aesthetic sensibility seeks inspiration from all walks of life – be it haute couture trends and forecasts from fashion destinations across the globe to the homebound handloom traditions of India.

Website: www.kalkifashion.com

Gorgeous Actress Divyanka Tripathi Wearing KALKI Fashion

 Wearing a KALKI Fashion offering, the gorgeous telly actress, Divyanka Tripathi looked striking in monochrome, powder pink shimmer couture.

Instagram: @divyankatripathidahiya

Outfit: @kalkifashion