Likee unveils #LikeeComics feature, powered with quirky filters for an enhanced short video experience

New Delhi, 30 April, 2020: Likee, the pioneering global short video creation platform by Singapore-based BIGO Technology, has launched a new range of quirky filters under #LikeeComics. Creators can produce their comic avatars and charm their online audience using this feature. The function processes the picture provided by the creator and transforms it into a flawless art. This new tool can be found under Likee’s iconic filter library – SUPERME.

The platform launched its new feature with #LikeeComics, which is one of the top trends on Likee. With millions of views already, #LikeeComics has been well received by Likers. To apply LikeeComics, users can tap on record icon, select SUPERME at the bottom of the screen and tap on Comics on the top of the screen. Then the users will be presented with various options under this feature such as live-action, reproduce, comic rose, card comic, mysterious painting, smoke comic and more.

Each effect has a unique touch that leads to a magical transformation of a photo into a comic. For instance, the mysterious painting feature presents a picture of the user with an antique frame. Gradually, the photo starts to peel-off, and the comic version of the user’s photo is revealed. Similarly, Comic book effect cuts out the user in a photo, converts it into comic and replaces the background with dynamic pop-art.

This is one among the sea of features and tools offered by Likee to enhance video creation experience. Its Live streaming feature also adds to the USP of the platform, with common users as well as celebrities using the same on various occasions. Likee is available in more than 15 Indian languages, including Marathi, Punjabi, Bengali, Malayalam, Tamil and Telugu, among others. In recent reports by App Annie and Sensor Tower, Likee is among the top 10 most downloaded apps globally.

Likee is the 4th most downloaded social media app globally: Sensor Tower Report

New Delhi, 26 March 2020: Pioneering short video platform Likee has yet again emerged as one of the five most downloaded social media apps. According to the latest data released by Sensor Tower, the short video app by Singapore-based BIGO Technology Pte Ltd stand firm at the fourth spot among the most downloaded social media apps globally in February 2020. Likee has entrenched its top position by featuring among the six most downloaded non-gaming apps both in January as well as February. The consecutive reports reaffirm Likee’s widespread popularity across the world.

According to the report released by the app’s parent company for October-December 2019 Quarter, the Monthly Active User (MAU) of Likee reached 115.3 million from 37.4 million in the corresponding period of 2018, representing an increase of around 208% on yearly basis for Likee.

Launched in 2017, the short video app has registered significant growth in the recent past. The surge in Likee’s popularity has been powered by some of its unique features as well as campaigns, that provide a niche to the platform. In India, which has emerged as a promising market for the app, Likee introduced varied campaigns such as #LikeeDreams, #KilltheChill, #DanceForAnimals and #1km1day. While #LikeeDreams empowered several Likeers to create a positive impact in the society, #KilltheChill campaign helped shelter-less people who battled intense cold waves.

Apart from this, Likee has emerged as the most-preferred platform for the massive Bollywood and Indian music industry to reach out to cinephiles across the country. Major production brands such as T-Series, Fox Star Studios, Salman Khan Films and Red Chillies Production, among others, collaborated with Likee to promote a number of films and songs. Exciting hashtag challenges were introduced to ensure participation of millions of Likeers. In India, the app is available in 15 regional languages, including, Tamil, Telugu, Marathi, Punjabi, Bengali and Gujarati.

Are you aware of these amazing functions on Likee

Likee the global short-video platform owned by Singapore based BIGO Technology has seen an aggressive growth in its user base in India. In the recent report published by sensor tower, Likee has surpassed Instagram, Snapchat, and Twitter in the worldwide Google Play Downloads. With millions of active users it has become a gold mine for the most hilarious videos. 

The app also allows you to sync other social media accounts to your profile and link your phone number to enhance the account security. Ever since its launch, it has gained much popularity, especially among the younger generation, because of its unique features that allow users to create short videos with music, filters, and with some added unique features. Likee has become a great source of social entertainment for millions of smartphone users in India and countries around the globe.

“If you are a first time user and have never explored the app please check out below must try below functions for an amazing social media experience.”

Parental Controls-feature enables parents and guardians to control content exposure for teenagers & children thereby providing them with a safe and friendly social media environment. The platform has developed a sharp focus to provide relevant and positive content to its audience.Parents can simply go into the app setting to turn on this feature which will permit them to restrict the unwanted pop-ups and profiles.

‘Magic feature’-consist of 4D Magic tool which helps users to create amazing videos through the latest 4D animation effects. Also ‘Dialogue Acting’ feature allows users to dub trending dialogues from famous English, Hindi, Haryanvi, Punjabi and other Indian languages. Brand new makeup & micro Surgery features, let users put on exquisite makeup in seconds!  With countless special effects, thousands of stickers, and magical emoticons, in Magic tool, each of user can change his look as per his desire.

'FaceFace'– Likeehas also introduced ‘FaceFace’ function which combines the contours of the user's face with the popular video content, allowing users to transform themselves into a character in the film. Users can recreate any movie/ video scenes with just one-click shots and become part of that scene, which is the video production feature that helps users to make heart throbbing videos over the app and turn their photos from gallery into blockbuster movies in seconds! FaceFace(formerly called Superme) tool comes with different features and themes such as creative, morph, dramatic, face cut and Festival. Users can simply choose any of the themes and features available, to produce appealing video according to the mood and theme they want to set for their audience and fans.

Recently Likee collaborated with movies such as Panipat, Salman khan production Film Dabang3 which are set to hit the box office. In a nutshell, Likee is a fun, entertaining, and addictive app which has seen a great outpour in popularity in the past few months.  The app also has the potential to become the next big Marketing and Video Creation Platform.

Likee reveals top campaigns that trended in 2019

Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has been gaining widespread popularity in India. In June 2019, the platform completed its two years of operations in India and renamed itself from Like to Likee with an aim to go extra with offering valuable content and in-app tools as per the taste of Indian youth.  Recently, the platform introduced an exciting new app function called FaceFace, which utilizes Likee’s mature AI technology. Similarly, throughout the year 2019, we witnessed various updates from the platform.  Let us look into some of the campaigns on Likee that captured India's imagination:

1.      No matter where I am, #IAMINDIAN

Likee's innovative campaign #IAMINDIAN was launched to celebrate India's 73rd Independence Day to resonate the patriotic sentiments of Indians. The campaign empowered Indian youth to go beyond textual celebration and introduced new effects and stickers that users leveraged to make engaging videos. India’s international sports sensation Ms. Hima Das also participated in this thoughtful campaign. Overall, more than 2.5 lakh videos were contributed by Indians, which garnered more than 225.3 million views. The campaign went on to win the Guinness World Record for creating the ‘Largest online video album of people waving a flag in India.

2. #DiwaliWishQuiz

Another viral campaign by Likee was DiwaliWishQuiz which was launched 10 days prior to Diwali. This exciting guessing game challenge was one of a kind as it involved users in creating a quiz (of 3 questions set) and share with other internet users to guess the right answers. The enthusiastic users took the quiz to the next level by sharing the quiz link with their friends on different social platforms and messaging apps.  #DiwaliWishQuiz saw massive participation from people across country garnering over 98 million views with a fan base of 43.7K.

3.  #HappyDussehra

#HappyDussehra was launched to make the festival of Dussehra special for its Indian users. The campaign was spread over for ten days and was consisted of many engaging challenges which users had to compete. The users had to move through different stages of the challenge to ultimately kill the three avatars of Evil (i.e.) Ravan, Meghnath and Kumbhakarn. #HappyDussehra campaign even introduced special Dussehra stickers, filters, and music videos. Many participants won themselves a gift such as a smartphone, fancy pair of shoes and more.

4. #Likeedreams

#Likeedreams is still an on-going campaign and is a very special one. Launched in September 2019, the campaign is focusing on fulfilling dreams of select talented Likeer to give them boost in their career journey. So far, the campaign has discovered and recognized several gems such as Mamoni, an enthusiastic dancer with a dream to learn video editing; Vipin Yadav, Former Mr. North India with a dream to build 50 rustic gyms in India; Anmol Rodriguez, and acid attack survivor who aims to inspire others and more personalities.

With Christmas and New Year around the corner, we expect some more exciting campaigns from Likee to conclude 2019 with a bang.