NOESIS CAPITAL ADVISORS AND NGAGE HOSPITALITY TO HOST A LIVE MASTERCLASS ON DIGITAL MARKETING FOR HOTELS & RESORTS TO BE HELD ON 24TH JULY 2020

Noesis Capital Advisors and Ngage Hospitality has designed a Masterclass on “Digital Marketing Strategies for Hotels & Resorts to thrive in the New Normal”. The Masterclass will be dedicated to provide insight on the changing trends and how marketers can stay relevant in today’s intensely competitive and evolving environment. This Master Class has been specifically designed for the hospitality sector – Hotels, Resorts and all Hospitality-related businesses that want to redevelop or re-skill their marketing strategies with the present day tools.

Furthering its commitment to the industry and as the continuation of the Hotelier Summit Series this Masterclass is designed to have an interactive and 'open discussion' format. Meet the industry leaders for discussions curated strategically to inspire and prepare you to find your way through the complex web of hotel digital marketing. The Masterclass imparts key knowledge to work more skillfully with internal teams and external partners to grow sales.

Some of the prominent industry stalwarts leading the Masterclass are Mr. Avijit Arya (Founder, Internet Moguls), Mr. Nimit Shah ( Founder, Leadzpipe), Ms. Sonali Priy Kapoor (Founder & MD, The Hatch Project), Mr. Apurva Chamaria (CRO, Rategain), Mr. C.S. Ramachandran (VP, Revenue Optimization, Preferred Hotels & Resorts), Mr. Dhananjay Saliankar (Head of Sales & Marketing-India, Fortune Hotels & WelcomHeritage Hotels), Mr Kush Kapoor (CEO, Roseate Hotels & Resorts), Mr. Manoj Nair (National Marketing Leader-India, FCM Travel Solutions), Mr. Prasad Iyer (VP-Digital, eCommerce, Distribution & Rewards, Lemon Tree Hotels), Mr. Sachin Pabreja (Co-Founder & Chief Innovation Officer, EazyDiner).

“Businesses around the world are strategizing how they can return to normalcy post-COVID19. In order to come back stronger, companies will need to reimagine their business model as they return to full speed. We have designed this course to benefit Hospitality Owners, General Managers, Marketing Heads, Sales Heads, Consultants, Digital Marketing Experts and Hospitality Professionals who work directly or indirectly with the marketing of hotel(s). This Masterclass will help these professionals to acquire a firm understanding of hotel digital marketing concepts, tools, techniques and tricks they need to know in 2020.” says, Mr. Nandivardhan Jain, CEO-Noesis Capital Advisors.

This one day Masterclass will consist of four sessions with the following key discussion points - Digital Marketing Strategies for Hotels & Resorts to thrive in the New Normal, Social Media Trends & Tricks for Hotels & Resorts, Panel Discussion: The Role of Social Media & Digital Marketing in the Hotel Industry Post COVID-19 - How do we get our guests back? , Generating Quality Leads for Hotels & Resorts through Instagram & Facebook Marketing.

For participating in this live educational experience, click on the registration link:  https://lnkd.in/eHgwsR5 or write to us on info@noesis.co.in.

NOESIS CAPITAL ADVISORS & NGAGE HOSPITALITY CONCLUDES ITS VIRTUAL “HOTEL FRANCHISE WORKSHOP” ON 3rd JULY 2020

Noesis Capital Advisors with Ngage Hospitality successfully concluded the workshop on the franchise business model in the hotel industry. The workshop focused on educating and spreading awareness across the independent hotel owners, real estate developers and architects to understand the brand side of the hotel industry and how it has helped individual property owners grow in the past couple of years.

The workshop also threw light on how the independent hotel owners can benefit by tying up with a brand to beat the slowdown arising from the current pandemic situation. As COVID-19 has brought the hospitality industry to a screeching halt, the independent hotel operators are likely to feel the heat more than the branded hotels.

The workshop conducted by the senior leaders of Noesis with multiple discussions focused on identifying why a franchise model is a better opportunity for independent hotel operators than other business models and took them through the entire process of how the selection of a brand property is to be done.

Those attending the event, heard from industry leaders including Mr. Amit Nagpal-Director Development, Hyatt Hotels, Chander Baljee-CMD Royal Orchid Hotels, Ms. Anika Gupta- Director-Development Eurasia, Wyndham Hotels and Resorts and Mr. Prateek Chordia-Owner-DoubleTree by Hilton, Pimpri amongst the others.

Various other topics were covered during the workshop wherein all the speakers shared some insightful information prevailing to the hotel franchise business. Mr. Nagpal shared some light on how "In India, from a current portfolio of 5% in the franchise model portfolio, the share of the franchise model in the pipeline projects has gone up to 10-12%".

Mr. Chander Baljee-CMD Royal Orchid Hotels "Hotel properties revenue increased by 30-60% after associating with brands"

Ms. Anika Gupta- Director Development Eurasia, Wyndham Hotels & Resorts ”When deciding between franchise and management contract you need to identify the difference between what you know, what you want and what you really need”

Mr. Akshit Kurani- Owner Regenta Hotel, Ahmedabad said "Before choosing the brand, ensure it helps you improve your ARRs by 15% at least."

Mr. Prateek Chordia- Owner DoubleTree by Hilton, Pimpri "Associating with the brand attracts talent to your property as they find a growth path in the industry"

In the final panel discussion which was held on the legal terms with our panelist Mr. Ashish Pyasi who gave insights on common terms which should be carefully studied before entering into a contract and create a win-win situation for the lessor and the lessee. With the involvement of huge costs to construct and operate a hotel "10-15 years is an ideal tenure to enter into an agreement with the hotel brand"

The 4 sessions conducted by Noesis Capital Advisors and Ngage hospitality all-in-all helped independent hotel players and real estate developers identify how to gain from the current COVID-19 situation and re-imagine the future. It will help them emerge as a winner in these current pandemic situations.

Stay tuned for more such events by Noesis Capital Advisors and Ngage Hospitality in the coming weeks.

NOESIS CAPITAL ADVISORS & NGAGE HOSPITALITY TO HOLD HOTEL FRANCHISE WORKSHOP ON 3rd JULY 2020

Noesis Capital Advisors & Ngage Hospitality is back with yet another virtual event with ‘Franchise Workshop’ to be held on 3^rd July 2020. After the huge success of the E-Hotelier Summit in June 2020, they are all set to roll out a special workshop for leadership teams. The program is curated for answering the simplest questions on franchising to discuss the core mechanism of it.

With COVID-19 sweeping across the globe, many companies in the hospitality industry are facing an unprecedented threat. As we will combat the pandemic much better united than divided, we all need to come together to share ideas and grow. As the industry is adversely hit by the pandemic managing multi-concept has become the need of the hour. The conference will cover insights into the franchise industry, brand perspective and FAQs, franchise advantages and R.O.I.

Some of the key industry spokespersons who will share their approach on the subject include Mr. Amit Nagpal (Director-Development, Hyatt Hotels), Mr. Prateek Chordia (Director-Panchshil Hotels Pvt. Ltd., Owner-DoubleTree by Hilton, Pimpri), Mr. Atul Jain (COO, Best Western Hotels and Resorts-India, Sri Lanka, and Bangladesh), Ms. Anika Gupta (Director-Development Eurasia, Wyndham Hotels & Resorts), Mr. Chander Baljee (CMD, Royal Orchid Hotels) amongst several others.

Speaking on the occasion Mr. Nandivardhan Jain, CEO, Noesis Capital Advisors said, "Due to Covid 19, the hotel industry is witnessing contraction in demand and health & hygiene is the first priority for the guest. Given the conditions, this limited demand will go to branded organised hotels first, as guests can trust more organised hotels operations and processes. In the last 60 days many independent hotel owners approached us who prefer to keep control of day-to-day operations but at the same time look for brand conversion via franchise route to take the advantage of an organised chain brand image, technology, SOP, training, distribution system, loyalty program to mention a few. Considering this we took this initiative to organise a half a day workshop on franchise transaction in the interest of Hotel owners." 

This workshop and knowledge series is an excellent platform to know the various aspects of franchise management. This workshop is for franchise managers, business owners and anyone who is managing their portfolio or developing hotels via the franchising approach.

For more information, register yourself on https://hotelierseries.com/register.html

NOESIS CAPITAL ADVISORS SUCCESSFULLY CONCLUDES THE 20th EDITION OF E-HOTELIER SUMMIT 2020

Noesis Capital Advisors & its sister concern Ngage Hospitality recently concluded the first-ever E-Hotelier Summit on 11th and 12^th, June 2020 since the unification took place. 

The Hotelier Summit has seen 20 editions in the last 8 years. Over 10,000 people attended events all over the world, with the primary focus of networking. The unique event concept and structure paved a new path for the hospitality industry. This structured networking sessions allowed for top-level executives to have the conversations they needed to, face to face, along with an AI-engine powering the engagement precedent. 

Now, in 2020, with the COVID-19 situation upon Noesis, and the need to digitize – they took the concept of the show, virtually for the first time, keeping the essence of the show as a priority. With 9 years of experience of market leaders in this domain, they believe that the quality of attendees they gather and the organisation that comes along with it. The E-Hotelier Summit gave them an opportunity to adapt and innovate for their loyal audiences. 

Nandivardhan Jain, Founder & CEO of Noesis Capital Advisors says, “At E - Hotelier Summit India virtual conference we tried to organise structured discussions on all the pressing issues which industry is facing in the current scenario. I am glad that we received an overwhelming response from all the stakeholders of the hospitality Industry. I am confident this conference will be helpful for many hotel owners and investors in clearing their thought process which may help them in making informed decisions on the way forward.”  

The E-Hotelier Summit was made invaluable by 70+ panelists who spoke in 14+sessions over the two days, and was attended by 3500+ people from across the country. The event was structured to merge learning sessions and networking opportunities in a compact and engaging format. The learning sessions were joined by industry leaders such as Arun Nanda, Chairman Mahindra Holidays & Resorts, Dimitris Manikis, President EMEA, Wyndham Hotels, JB Singh - President & CEO, Interglobe Hotels, Zubin Saxena - MD South Asia, Radisson Hotel Group, Patu Keswani, CMD, Lemon Tree Hotels, Ritu Bhatia Kler, MD, TID International PTE LTD, Sartaj Singh - CEO - Embassy Hospitality, Rahul Chaudhary, ED, CG Corp Global & CG Hotels & Resorts, Ajay Bakaya - MD, Sarovar Hotels, Sudeep Jain - MD South West Asia, IHG  and more. 

The panelists talked on the most pressing topics of this time. Ranging from ‘Time to Build, Buy or Exit- Investor & Stakeholder Holder Perspective’ to ‘Re-assessing business strategy for the unprecedented time’; till ‘Design Challenges - Is it the time to redesign the hotels to cope up with the new normal?’. Noesis had some unique and interesting perspectives on where the industry is now, what the road to recovery looks like, and what’s in store for 2020-2025. 

In regards to the strategy of the business today and for the future, Sartaj Singh, CEO of Embassy Hospitality said very optimistically, “If your construction is in the range of 40-50% to completion, continue on and you’ll see completion in end of 2021 to mid-2022.”, further, he urged, “We should be back in business anywhere from 18-24 months from today, and are looking to expect a 50-60% occupancy then”.

Additionally, Rattan Keswani, Deputy MD, Lemon Tree Hotels, added on to this thought during his session by saying, “The aviation industry will drive hospitality - even for local tourism. Tourism is the sixth pillar of the economy and the entire hospitality industry needs to get together -district wise, state wise.” 

Each of the sessions had unique perspectives and the audience appreciated the opinions. The CEO of Ngage Hospitality, Ganesh Babu said, “Our aim is to provide a new, exciting and immersive environment that is conducive to human experiences. The goal is to offer content and engagement-driven platform that supplements and even expands real-life experiences online while making it infinitely easier and less costly to participate. The show must go on, now, online!”

As the industry recovers what’s expected next, Rahul Chaudhary, ED, CG Corp Global & CG Hotels & Resorts said that “The strategy is now going to be to focus on mid-market properties, either second tier, first-class cities or vice versa”, to which Zubin Saxena - MD South Asia, Radisson Hotel Group added on during his session that, “The growth opportunity is huge in India. Our plan to go forward should be one that’s based on prioritization and empathy. We need to support our stakeholders and investors, looking for their growth as well as ours in times like this” 

Expressing the views on Mr Rahul and Mr Zubin, Ritu Bhatia Kler, MD, TID International PTE LTD commented saying, “I expect to see more boutique and themed properties coming up. Intimate and well-designed spaces are going to allow us as designers to have more experiential design” 

The summit was held with high-tech AI and a fully automated e-meeting scenario. With the use of technology the individuals filled up their information, future requirements, kind of partners they were looking for – as their engine was working in the back, for the attendees. As one attendee put, “The machine was so accurate - on day one itself, I got to chat with 5 people who I can see doing future business with” This was just the first E-Hotelier Summit presented by Noesis Capital Advisors and seeing the massive success, they intend to host many more such events, details of which will be available on their website. They look forward to being an enabler and connector to and for this industry, in 2020 and beyond.

For more information visit www.hotelierseries.com

NOESIS CAPITAL ADVISORS UNVEILS ‘THE CONVERSION LANDSCAPE’, A 360 DEGREE VIEW OF HOTEL REBRANDING PHENOMENON IN INDIA

Noesis Capital Advisors, India's leading hotel investment advisory firm has unveiled an exclusive research report on the hotel-rebranding phenomenon in India. Titled ‘The Conversion Landscape’ this 20-page milestone report offers one of the most comprehensive studies on rebranding transactions by the most prominent brands.

The report reveals the evolution of conversion phenomenon in India, steps involved in property conversions, property operational plans and top conversions by prominent hotel groups in last 3 years. The study also provides insights into various opportunities for conversions growth, common disruptors and other key highlights. While hotel-rebranding phenomenon is decades old, the report takes a closer look at many of its facets like performance evaluation, brand positioning, key benefits, its downfalls and how to strike a perfect balance in this act.

“Conversion has been widely resorted to as an expansion tactic by hoteliers, in order to increase their market share quickly with minimum investment of time and resources. While standalone hotels undergo conversion for a multitude of reasons like a shift in corporate strategy, aging of the property or demographics, the most popular reason remains empire building. Strategically, the phenomenon of hotel rebranding is quite logical, given the intensity of competition in the hotels industry. However successful hotel conversions take more than just change of hands - it needs a carefully crafted strategy, with underlying market awareness.” says Nandivardhan Jain, CEO, Noesis Capital Advisors.

As per Noesis research, for the given database, 7972 rooms have been conversions in the organized space during the last 3 years. InterContinental Hotel Group (IHG), Radisson, Taj Hotels, Marriott and Lemon Tree are the brands, which saw highest numbers of conversions. These operators collectively accounted for nearly 70% of room count of converted properties. Royal Orchid, Sarovar, Wyndham, Bloom, Lords, Mint and The Fern are other prominent hotel chains that have expanded their footprints nationally using conversion tactics. Taj and Hyatt meanwhile have opted for internal rebranding.

The whitepaper further cites how Intercontinental Hotel Group’s (IHG) all-out expansion strategy by taking over 14 of SAMHI’s properties and converting them to Holiday Inn Express was a game changer. Since all hotels are expected to be operational within a year’s time span, IHG’s total hotel count in India will increase to over 40.

‘Conversion-friendly’ brands allow a quick entrance to newer markets, while also simplifying the entire cycle. When a renowned brand takes over a hotel, the property is expected to demonstrate a few spontaneous results. However to supplement and bankroll the Property Improvement Plan, a rebranding exercise needs a Property Operational Plan. These supplements include comprehensive sales & marketing program, an operational and HR standard operating procedure for continual performance levels,” adds Nandivardhan Jain.

About Noesis Capital Advisors:

Since its inception, Noesis Capital Advisors has provided consultancy and advisory services to more than 1900 hotel owners, hotel operating companies, hotel investors and financial institutions. Its reach is in more than 60 cities of South Asia where it is servicing 68 international, national and regional hotel brands across various hotel formats ranging from ultra luxury to economy segment. Integrated professional services like Feasibility Study, Project Management, Transaction Management, Debt Syndication and Private Equity, are some of the services provided by the firm.

The company has on its portfolio some of the most well-known and respected names in the hospitality sector like the Marriott International, Hyatt, IHG, Accor, Radisson, Wyndham, Lemon Tree, ITC Hotels, StayWell, Ginger, Fern, Sarovar, Bloom Hotels, VITS, Royal Orchid, Mint Hotels among others. Noesis has a mandate from mid & budget hotel chains that are looking for a rapid expansion across South Asia and UAE.

Started in 2009, Noesis Capital Advisors has created a niche for itself in hotels-specific real estate, with their client focused advisory approach. Their professional and expertise driven services have been widely sought by International and National hotel chains, Real Estate & hospitality funds and National Developers. The firm has a diverse talent pool of professionals who have a firm grasp on the pulse of local Indian market trends with hands on experience at grass root level. 

With a vast range of clients, Noesis advisors specialize in budget hotels, hotels in mix use developments, serviced apartments, mid-segment hotels, resorts, and luxury Hotels. With a broad as well as specific approach towards hotel real estate consultancy, services differ as per clients.  For hotel chains, Noesis provides strategic consulting and research, with project, property and portfolio management. For hotel developers, consultation is more specific to auctions, capital market and project management. Hotel investors on the other hand are offered corporate finance, capital placement, investment sales and valuation advisory services.

Kindly find enclosed press release for your kind perusal. We would appreciate if you can feature the same. Also keep us updated on forthcoming stories on hospitality sector. Mr. Nandivardhan Jain will be available for quotes, voices and inputs on forthcoming stories on wide range of topics ranging from project management, hospitality real estate, asset management, debt syndication, property acquisition, hotel franchise, market dynamics, economic trends, technicalities and investment strategy for mid & budget hotel chains - domestic and international markets.

NOESIS CAPITAL ADVISORS APPOINTED ‘EXECUTIVE STRATEGIC PARTNER’ FOR HOTELIER INDIA SUMMIT 2019

Noesis Capital Advisors, India's leading hotel investment advisory firm has been appointed Executive Strategic Partner for the 7th annual ‘Hotelier Summit India 2019’. Noesis will have exclusive rights as Hotel Consultants in the domain of feasibility study, operator search, debt syndication, private equity, valuation, asset management and PMC services. Hotelier Summit India 2019 which will be held in May 20th and 21st 2019 at Goa will consist of 100 companies that will include Hotel Owners, Investors and Real Estate Developers. As an Executive Strategic Partner, Noesis Capital Advisors with its vast experience in the hospitality sector will evaluate the need and meet the request of its delegates for ‘Hotelier Summit India’.

“We are honored to have been appointed as the Executive Strategic Partner for Hotelier Summit India 2019. This offers the perfect venue for investors, partners and suppliers to discuss on various opportunities and challenges in the industry. We have a successful season so far having concluded over 60 hotel advisory assignments out of which 38 were conversions from standalone to the branded hotel chain. We are thrilled to share our expertise with our delegates to create one of the strongest alliances in the hotel industry”, said Nandivardhan Jain, CEO, Noesis Capital Advisors.

Since its inception, Noesis Capital Advisors has provided consultancy and advisory services to more than 1900 hotel owners, hotel operating companies, hotel investors and financial institutions. Its reach is in more than 60 cities of South Asia where it is servicing 68 international, national and regional hotel brands across various hotel formats ranging from ultra luxury to economy segment. Integrated professional services like Feasibility Study, Project Management, Transaction Management, Debt Syndication and Private Equity, are some of the services provided by the firm.

The Hotelier Summit India is designed to benefit who invest, strategize, design, build and operate in areas where hospitality is delivered. The 7th Annual Hotelier Summit India 2019 will be hosting 200 delegates. Delegates can expect leading edge discussions on opportunities and challenges in the industry, a means to source new supplies and partners for upcoming and on-going projects, innovative product exhibitions and discovery of new relationships.