DECODING KATRINA KAIF’S TOP TWO LOOKS OF THE WEEK

Style 101 with Katrina: Breaking down her looks in the new Slice TVC

With summer right around the corner, style divas across the country are on the lookout for inspiration to glam up their looks for the season.  And Katrina Kaif is all set to be the country’s celebrity guide this summer.

Bollywood superstar and global fashion icon, Katrina Kaif has time and again wowed audiences across the world with her style statements. Each look she dons, whether it is on screen or off screen   finds itself trending on social media. The actress’s looks for the recently launched TVC for beverage brand Slice was no different and left her fans in awe.

The ever-beautiful actress who is also the brand ambassador of Slice is seen donning 2 completely distinct looks in the new campaign. From vintage inspired polka dot attire to contemporary red-carpet glam, Katrina serves smoking hot looks in the TVC. And with that being said, we are breaking down her looks for you.

Talking about her look in the TVC, actress Katrina Kaif says, “My association with Slice goes back more than a decade and I'm looking forward for the audience to enjoy the new TVC as much as I enjoyed shooting it. The TVC is a mix of retro and modern well portrayed by the glamorous outfits I've worn. The bright red lips and the black & white polka dots is a classic retro look which took me back in time and I enjoyed sporting it. While the chic pink outfit was high fashion yet sophisticated with minimal make up, just how I like it."

Stylist and fashion mogul, Anaita Shroff Adajania says, “Taking inspiration from the 1960s Hollywood glamour, the polka-dot swimsuit is paired with a wrap-around skirt and big block heels with pearl detailing. The look has been accessorized with playful stone embellished cherry drop earrings and a matching hair band to add to the ensemble. The red-carpet look denotes the powerhouse Katrina on a red-carpet with a tiny red dress showcasing her curves and an overdramatic cape as she cascades down the staircase.  We added an exaggerated big cognac color earring to complete the look.”

Katrina also sports 2 high-fashion hairstyles in the TVC. “For her polka dot look, we added humongous volume to the hair around the crown area to give the desired retro look. A base was created at the crown area for extra bounce and her hair was then curled accordingly. The cherry on the cake was a polka-dot hair band which helped us channel old-school vibes. For her red-carpet look, Katrina is seen in an open hairdo with lots and lots of volume. Parted in the middle, we selected strips of her hair are curled from the sides all the way to the back and then tousled with hands. We used some hairspray and teased the hair from roots to ends with a wide tooth comb for added volume and texture.” says Gabriel Georgiou, Katrina’s hairstylist.

Katrina’s makeup for the polka-dot look is classic with glowing skin and a tinge of classic red lips while her red-carpet powerhouse ensemble is paired with smokey eyes and pink lips to top it off.

The new Slice TVC, opens with Katrina relishing the thick, delicious and juicy new Slice. Cut to the next scene, she asks for possible reasons for new Slice being so thick. The film progresses with three different characters sharing their quirky and amusing reasons. Katrina ultimately invokes and engages with consumers by asking them, ‘Slice Itna Thick Kaise’ and finally urging them to try the New Slice.

While we await Katrina’s future appearances to find more fashion inspirations in life, you can watch the Slice TVC here and channel her style in your summer wardrobe. 

Slice becomes the thickest mango drink in India; Unveils a new brand campaign featuring brand ambassador Katrina Kaif

Conceptualized by Wunderman Thompson, the #SliceItnaThickKaise campaign aims to engage with the audiences in a fun and quirky manner

New Delhi, February 28th, 2020: Making this summer season sweeter, PepsiCo brings the taste of irresistible mangoes in a new avatar with the launch of the new reformulated Slice, making it India’s thickest mango drink. This claim is substantiated by an independent research conducted by Nielsen. A fun new TVC campaign, ‘Naya Slice Itna Thick Kaise’, featuring eminent actor and brand ambassador Katrina Kaif has also been unveiled today.

The new TVC breaks away from the stereotype Slice advertisement and intends to engage with consumers about the product in a new avatar, focusing on the joy of indulgence and romances the product. The film opens with Katrina relishing the thick, delicious and juicy new Slice. Cut to the next scene, she asks for possible reasons for new Slice being so thick. The film progresses with three different characters sharing their quirky and amusing reasons. Katrina ultimately invokes and engages with consumers by asking them, ‘Slice Itna Thick Kaise’ and finally urging them to try the New Slice.

Speaking on the occasion, Vineet Sharma, Director, Juices, PepsiCo India said, “Mango based beverage category continues to grow in India with mango fans savoring beverages that offer a taste which is closest to a real mango experience. At PepsiCo, we listen to our consumers and remain focused on evolving our offerings to meet the ever-changing consumer needs. Thus, we have launched the new Slice, which is the thickest and tastiest Mango drink in India. Furthermore, we have launched an exciting new brand campaign featuring Katrina Kaif that will further deepen the brand’s connect, increase awareness and drive trials for the new Slice in the country. We hope everyone will enjoy both the new Slice and our campaign.”

Speaking on the campaign, Katrina Kaif, Brand Ambassador, Slice said, "My association with Slice goes back over a decade and is reflective of the love I have for the brand. I am excited to bring back the iconic Slice campaign this time with an amusing twist. The new creative comically captures how Slice has become even more indulgent, stylised in a retro and modern fashion.  I'm eager for the new campaign to hit the screens and for the audience to enjoy Slice even more than before"

Sumati Singh, Executive Creative Director & VP from Creative Agency, Wunderman Thompson, further added, “Consumer research showed that Slice is thicker than other mango drinks and this insight formed the core of our creative route. Slice ‘Itna Thick Kaise?’ delves into the fun, quirky reasons that makes the mango beverage so thick. Bringing this creative articulation alive is brand ambassador Katrina Kaif, who is seen depicting every mango lover’s delight rather effortlessly in the new TVC. We are confident that Slice ‘Itna Thick Kaise?’ will resonate strongly with consumers and set the tone for the upcoming summer season.”

The new Slice will be available from March 2020 across the retail outlets in the country.  The new Slice campaign would also be amplified across TV, digital, outdoor and social media.

To view the TVC, please click on the link below:

Slice TVC

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.

PepsiCo’s growth in India has been guided by our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com