Sony Music India signs talent powerhouse composer duo Sachin-Jigar

MUMBAI, INDIA, August 28, 2019 – Sony Music Entertainment India today announced the addition of another talented artist to their roster: the dynamic composer duo Sachin-Jigar, known for some of Bollywood’s biggest chartbusters, music for 5000+ TV episodes, 100-odd jingles and more. Under the terms of this exclusive Music Recording and Management deal, Sachin and Jigar will release new music as a duo and as solo artists as well. 

Sachin-Jigar are behind such successful film soundtracks like F.A.L.T.U., Finding Fanny, Badlapur, Stree, Arjun Patiala and the upcoming Street Dancer, will get a chance to soar and spread their wings in the pop/non-film music space with Sony Music.

Over the years the duo have garnered massive popularity on their own. With millions of followers (a total of 3.9 MN followers across Spotify and JioSaavn) between them and their last Bollywood album Stree garnering a staggering 126 MN plays one can only expect their number of fans/followers and streams to rise. Their last Gujarati non-film single Radha Ne Shyam Mali Jashe crossed 2.5 MN plays on JioSaavn.

Speaking on how they believe this deal will expand their horizons, Sachin says, “We are very excited to be working with Sony Music as we share a common vision. Non-film music has always been on our mind and we hope music fans enjoy this as much as our film songs.”

Adds on Jigar, “We have a fun pop line-up and we are sure music lovers will have some great music to look out for. The first single is a romantic track composed by us and sung by me. We are looking forward to releasing the same soon.”

Rohan Jha, Director Pop & Promotions, Sony Music India adds, “Sachin-Jigar are a complete package. Even with so many chartbusters to their credit already and a solid and enviable credibility in Bollywood, their passion and excitement for their foray into non-film music is inspiring. We share a common vision for Sachin-Jigar as pop stars, and we are really looking forward to their new music.”

Sony Music India & Desi Hip Hop Inc enter into a strategic partnership

Global music giant, Sony Music, today announced an exclusive strategic partnership with Desi Hip Hop Inc, the No. 1 platform empowering South Asian hip hop culture globally.

Through this partnership, Sony Music and Desi Hip Hop will work together to discover, develop and market Indian and diasporic hip-hop talent from around the world. Sony Music have been front runners in this fast growing genre and with a heightened consumer interest, the label is committed to giving south Asian artists a global voice cutting through geographies and languages.

Raafat Ullah, Creative Director, says “We’ve been building this platform for over a decade to nurture and showcase South Asian Hip Hop talent and promote unity amongst our people around the world. We believed in the global impact of South Asian Hip Hop since day one.” Hardik Dave, CEO of Desi Hip Hop Inc, adds, “It’s rewarding to see this movement grow and  make the impact that we’ve always envisioned; and as  Desi Hip Hop turns the corner from a culture to a category, we are excited to be working alongside a partner like Sony Music India who believes in this vision.” 

Adds on Arjun Sankalia, Head International Repertoire & Special Projects, “Hip-hop has always been close to our hearts- more so since we began working the genre in 2015 with ‘Mere Gully Mein’.  We’re 100% committed to hip hop and are glad to have found a like-minded partner in DHH who have been flying the flag for south Asian hip hop for over a decade. ”

The first release via this association is the striking, “Borof” by LA hiphop crew Bhanga Bangla.  

About DHH

Desi Hip Hop Inc is a company founded in 2011 by Silicon Valley tech executive Hardik Dave and headquartered in California.  Growing up in the 80’s and heavily influenced by the Hip Hop culture, he has first-hand accounts of the power of street knowledge and strives to empower over 500M South Asian youth through the culture of Hip Hop

DHH is a premium lifestyle brand & multi-platform digital media company, curating, creating and connecting a new generation of South Asians globally through artist management, record label operations, live events & technology.  www.DesiHipHop.com

About Sony Music:

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to labels representing music from every genre and artists like Elvis Presley, Michael Jackson, Santana,  Beyonce , Britney Spears,Avril Lavigne, Shakira, Kings of Leon, Pink , One Direction, Daft Punk, Pharrel Williams  to name a few.

A wholly owned subsidiary of SONY MUSIC ENTERTAINMENT Inc, SONY MUSIC ENTERTAINMENT INDIA, boasts of an extensive catalogue and is home to renowned and celebrated artists and several iconic Bollywood Film soundtracks.

Sony Music India & Desi Hip Hop Inc enter into a strategic partnership

Global music giant, Sony Music, today announced an exclusive strategic partnership with Desi Hip Hop Inc, the No. 1 platform empowering South Asian hip hop culture globally.

Through this partnership, Sony Music and Desi Hip Hop will work together to discover, develop and market Indian and diasporic hip-hop talent from around the world. Sony Music have been front runners in this fast growing genre and with a heightened consumer interest, the label is committed to giving south Asian artists a global voice cutting through geographies and languages.

Raafat Ullah, Creative Director, says “We’ve been building this platform for over a decade to nurture and showcase South Asian Hip Hop talent and promote unity amongst our people around the world. We believed in the global impact of South Asian Hip Hop since day one.” Hardik Dave, CEO of Desi Hip Hop Inc, adds, “It’s rewarding to see this movement grow and  make the impact that we’ve always envisioned; and as  Desi Hip Hop turns the corner from a culture to a category, we are excited to be working alongside a partner like Sony Music India who believes in this vision.” 

Adds on Arjun Sankalia, Head International Repertoire & Special Projects, “Hip-hop has always been close to our hearts- more so since we began working the genre in 2015 with ‘Mere Gully Mein’.  We’re 100% committed to hip hop and are glad to have found a like-minded partner in DHH who have been flying the flag for south Asian hip hop for over a decade. ”

The first release via this association is the striking, “Borof” by LA hiphop crew Bhanga Bangla.  

About DHH

Desi Hip Hop Inc is a company founded in 2011 by Silicon Valley tech executive Hardik Dave and headquartered in California.  Growing up in the 80’s and heavily influenced by the Hip Hop culture, he has first-hand accounts of the power of street knowledge and strives to empower over 500M South Asian youth through the culture of Hip Hop.

DHH is a premium lifestyle brand & multi-platform digital media company, curating, creating and connecting a new generation of South Asians globally through artist management, record label operations, live events & technology.  www.DesiHipHop.com

About Sony Music:

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to labels representing music from every genre and artists like Elvis Presley, Michael Jackson, Santana,  Beyonce , Britney Spears,Avril Lavigne, Shakira, Kings of Leon, Pink , One Direction, Daft Punk, Pharrel Williams  to name a few.

A wholly owned subsidiary of SONY MUSIC ENTERTAINMENT Inc, SONY MUSIC ENTERTAINMENT INDIA, boasts of an extensive catalogue and is home to renowned and celebrated artists and several iconic Bollywood Film soundtracks.