Tekno Point unveils a new brand identity reflecting the company's new vision and aspirations

Tekno Point Multimedia (I) Pvt. Ltd. a leading Digital Transformation solutions provider, yesterday unveiled its new brandmark. It is intended to more clearly represent the company’s vision, comprehensive offerings, values to customers and evolving aspirations of bringing the customers ideas to life.

After a careful analysis of the company’s former logo created in 2000, Tekno Point leadership realised the need to update and refresh the brand to better align with the company’s current positioning and core competencies.

Tekno Point’s professional profile has evolved a lot over the last 20 years. Pioneers of training and rich content creation using Macromedia Flash in the year 2000, Tekno Point trained over 10,000 working professionals on the Flash platform. It all changed in 2011 when they transitioned from Flash Platform to Adobe Marketing Cloud. Since then, Tekno Point has delivered numerous training across the APAC region, training over 2,000 professionals on enabling them to use Adobe Experience cloud on behalf of Adobe.

The company ventured into Digital Transformation consulting services in 2017 and rapidly evolved from being an enablement partner for Adobe Marketing Cloud to be a reliable Adobe Solution Partner.  Tekno Point has worked with some of the industry-leading enterprises across various domains like BFSI, NBFC, Insurance, E-commerce, Technology, FMCG, Government and more helping them transform their customer experience, consolidate digital assets and improve ROI on their tech investments. Having delivered more than 10 massive projects in the last 18 months, Tekno Point won Adobe Emerging Digital Partner of the Year Award in 2019. By March 2020, Tekno Point achieved the coveted status of Specialized Partner for Adobe AEM for the APAC region.

“Our aspirations, vision, and portfolio of services changed drastically in the last few years and this is our attempt to communicate the same with all our customers, prospects, employees, partners and stakeholders,” said Himanshu Mody, Founder & CEO, Tekno Point. “We are on the journey to becoming the Most Reliable Adobe Solution Partner and a Digital Transformation catalyst. With our comprehensive set of services, we intend to empower our customers to realize the maximum value of their tech investments, go beyond ROI and experience the magic of customer experience. We bring their ideas to life through our power of coding and help them achieve their vision for the future. The new logo is a mere reflection of our evolved brand personality.”

The visual of the new logo represents a well-blending visual combination of ideas and coding. It symbolises the company’s promise to bring their clients’ ideas to life with their technological expertise.

Visit: https://teknopoint.us/

Tekno Point Digitalizes Customer Experience for Finserv MARKETS by Reducing its Market Time by 40%

Tekno Point, a market leader in digital transformation services and partner to Adobe Solutions is pleased to announce the successful implementation and integration of Adobe Solutions for Bajaj Finserv Direct’s market place platform Finserv MARKETS.

Finserv MARKETS is a comprehensive digital marketplace that offers loans, insurance, investments, payments, and lifestyle products. To provide the client with a robust platform, Tekno Point empowered the platform with the implementation of Adobe AEM and Analytics

Right from code standardization to caching and performance, SEO implementation to performance and security, improving home page load time to content structure optimization, Tekno Point managed a complete AEM Site optimization for the client. To understand customer behaviour and enhance their experience on the application Tekno Point used digital analytics. In order, to personalize customers' experience to maximize revenue on the website adobe target was deployed.

With this project, Tekno Point has revolutionized customer experience to a newer level for Finserv MARKETS by reducing its market time by 40%.

The solutions provided by Tekno Point helped in, to scale the platform into a fast, intuitive, and targeted marketplace. These solutions aimed to move the Finserv MARKETS to an agile go-to-market approach by improving its publishing and loading speed and taking it from three products showcasing website to 30 products. The solution deployed also helped Finserv MARKETS application to track its real-time page impressions by generating intricate details about website visitors and helped to convert product landing pages to pre-approved offers, offering customers intuitiveness and speed.

With the implementation of Adobe Experience Cloud by Tekno Point, Finserv MARKETS have reduced time to market, improved customer satisfaction and added to the efficiency of the business.

"We only had a 3-month window to deliver the website displaying 30 products across lending, insurance, investment, and EMI cards with engaging content and exploratory tools, and that's what Tekno Point did for us," says Avinash Dhane, Senior Manager – Digital Marketing and Innovations, Bajaj Finserv Direct Limited. "We have witnessed a 40% decrease in time needed to create landing pages and take them live. In our view, any other content management system or solution could not have done that."

"Finserv MARKETS features multiple product-specific journeys with new journeys added regularly. It needs to offer the flexibility of adding new performance parameters without affecting the existing implementation", says Himanshu Mody, CEO of Tekno Point.

Tekno Point has done various projects for some of the prominent business domains in India like Insurance, NBFC, Home décor, retail e-commerce.

Website: https://teknopoint.us/