Yardley Launches Eau De Cologne (EDC) Pocket Sanitizer Perfume

Innovative product launched in India

Mumbai, April 23, 2020:  Yardley a Wipro Consumer Care brand, has introduced pocket Eau De Cologne with 70% alcohol content that can provide 99.9% germ protection. This out of home alternative for Eau de cologne can be used as alternative to a sanitizer. It contains the goodness of Lavender Oil and the soothing fragrance of iconic English Lavender. It comes with a convenient pocket size pack with a spray pump. About three to four sprays are enough to sanitize hands. Each pack comes with 250 sanitizing cologne spray. 

Manish Vyas, Vice President and Business Head, Yardley India, Wipro Consumer Care & Lighting said, “Eau de Cologne have always been used for Sanitizing purpose as they have required quantity of Alcohol. What makes Yardley Pocket Eau de Cologne different, is that it provides sanitising in the Spray format, which offers the convenience of usage on-the-go. It can be used anytime and anywhere. It is handy as it easily fits into a pocket or a handbag.” Mr. Vyas said that the global research and development team of Yardley and Wipro Consumer Care worked in collaboration to launch this product in quick time. “A product of this nature is the need of the hour.

Our product and research teams across Asia and India worked closely to help us launch this in India.

About Yardley London

Established in 1770, Yardley is one of the world’s oldest living brands in the personal care category with fragrance, bath & shower and skin care products. It is a premium priced brand and is one of the few personal care brands which held prestigious Royal Warrants. Over the years, Yardley of London is loved and admired for its beautiful floral fragrances that are timeless classics worn by women of all ages.

About Wipro Consumer Care and Lighting group

Wipro Consumer Care and Lighting, a part of Wipro Enterprises, is among the fastest growing FMCG businesses in India. Wipro Consumer Care’s businesses include personal wash products, toiletries, personal care products, wellness products, electrical wire devices, Domestic and Commercial lighting and Modular office furniture. It has a strong brand presence with significant market share across segments in India, South East Asia and the Middle East.

Celebrate Father’s Day with Yardley

Yardley’s Gentleman for the best gentleman

Finding the perfect Father’s Day present is not an easy task, especially when fathers restrict themselves to one or two brands. This Father’s Day gift him something that would make him feel like the gentleman he is.

Among the innumerable things that fathers teach us, the art of grooming has been one of the most crucial lessons. Perhaps it is the perfect occasion to introduce a range of premium fragrances one box: A timeless perfume with an ever-lasting fragrance, which keeps men fresh and dynamic throughout the day and de-stresses after a long day.

Perfumes:

Gentleman Classic EDP

Yardley Gentleman Classic is a modern masculine fragrance, opening with fresh citrus, black pepper and a spicy blend of cardamom. The fragrance is interlaced with a soft heart of floral notes, resting on a woody accord of luxurious sandalwood, musk, amber and a sweet hint of white chocolate.

MRP: Rs. 1500/- for 100 ml

Original EDT

Yardley Original brings out subtle yet powerful masculine sensuality. Original opens with freshness of bergamot and mandarin, slowly moving into warm notes of nutmeg and cinnamon softened with verbena which lingers with sophisticated yet potent woody notes of amber and patchouli

MRP: Rs. 1300/- for 100 ml

Gentleman Urbane EDP

Yardley Gentleman Urbane, the fragrance for a man with vigor and flamboyance. This dynamic fragrance is a blend of bergamot and lavender on top, with masculine notes of thyme and tarragon that settles to rich dry down of sandalwood, patchouli and musk

MRP: Rs. 1500/- for 100 ml

Yardley Gentleman Perfumes now available at www.shop.yardleyoflondon.com