THE SWADDLE NOMINATED FOR A WEBBY AWARD

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TheSwaddle Nominated For Best Magazine Website In the 23rd Annual Webby Award
Mumbai, India — April 9, 2019– TheSwaddle announced that it has been nominated for Best Magazine Website in the 23rd Annual Webby Awards. The media site is one of five finalists in the category after being reviewed as one of the 13,000 entries — from over 70 countries — for the Awards this year. The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites, Video, Advertising, Media & PR, Apps, Mobile, and Voice, Social, Podcasts, and Games. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS) and are considered to be the “Internet’s highest honor” by The New York Times.

TheSwaddle is the only Indian media site nominated this year. “We have all worked so hard for this. To be recognized this way is really gratifying” says TheSwaddle’s founder and editor Karla Bookman. The winner will be selected by the IADAS committee, and will be announced in late April.

As a nominee, TheSwaddle is also eligible to win a Webby People’s Voice Award, which is voted online by fans across the globe. From now until April 18th, TheSwaddle fans can cast their votes at wbby.co/vote-web43.

THE SWADDLE

TheSwaddle covers the latest in health, gender, and culture in India — and why it matters.

TheSwaddle, India’s only women’s health and culture site with a strong feminist lens, publishes original news, features, and opinion daily on healthcare, science, gender, mental health, and culture. In its news and culture analysis, TheSwaddle often focuses on issues that aren’t openly discussed because of social or cultural taboos.

TheSwaddle is committed to its editorial mission: to present a unique perspective on gender in urban Indian media. Whether addressing the dearth of reliable women's health information in India through responsible and carefully researched reporting, countering myths, misinformation, and stigma regarding sexuality, mental health, and other taboos in Indian culture, The Swaddle seeks to promote an inclusive, gender equal perspective

What originally started as a maternal health resource quickly expanded to cover global breaking health and science news, with a specific focus on how it relates to women’s health in India. TheSwaddle's Resources section has become the comprehensive go-to guide on basic health and mental health for hundreds of thousands of Indian women every month.

The Swaddle’s gender and culture reporting unpacks so much that is in flux in Indian society: gender stereotypes in media, workplace, and the home, and evolving notions of masculinity and sexuality. Whether through reporting, op-eds, video, podcasts, campaigns, or live events, TheSwaddle aims to dismantle harmful norms and provide alternative perspectives.

"We gain a lot of insights from our readers on the issues that impact them daily. When we post on social media seeking sources for stories on online harassment, or beauty norms, or gender stereotypes, we get inundated with messages from readers who are pushing back on the way things have always been. Mindsets are changing so quickly in India, and we're so excited to be able to document and support that," says Bookman.