Introduced to the world in 1873 in a totally
different context, denims have become an integral part of our lives today.What
started out as men’s attirehas now become a staple separate of people around
the world. The term jean owes its origin to the Italian city of Genoa where the
fabric was first made, dyed blue even in those days (hence called blue de Genes
or literally blue of Genoa). The dye came from Indian Indigo extracted from the
plant which was first domesticated in India.
Although a plethora of innovative materials
are available in the market, denim remains one of the most ingenious, protean,
durable and highly sought after fabrics on the market. It is one of the only
items of clothingto transcend gender, age, and class - having a long and
interesting life to date. The reason for their fruition has as much to do with
their cultural meaning as their physical construction. On the occasion of World
Denim Day we will walk through the journey of this wonder garment detailing the
phases of its evolution and popularity:
1950s - The Birth
of Cool Jeans
Teenagers embraced blue jeans in the 1950s
when Hollywood movies introduced jeans as a fashionable statement piece of
rebellion against the status quo. Light washes, cuffed denim styles and black basic
jeans were the regnant jeans trends among men.Women rarely wore denim during
the 1950s.
1960s - Jeans as
Counter Culture Fashion
1960sgave birth to and nurtured the hippie
culture. The youthful, free love movement that rocked American culture encased
the most classic casual blue jean, which was representing the freedom from more
structured pieces of clothing. In the prevalent decade of creative expression
through the sense of fashion, personalizing the denim was considered very
groovy. Embroidered bright colors with stone washed finishes and patches were
just a few of the dominant jean trends at the time. Popular cuts included bell
bottom flares and low-rise hip huggers. Denim on denim also embarked its first
real appearance as a fashion trend during the 1960swhen jean jackets became standard
hippie wear.
1980s -The Birth
of Designer Jeans
Stone wash, acid wash, and ripped jeans were
some of the most in-demand looks of this decade, along with the new, skinnier
leg cuts with tapering detailing at the ankle.
1990s - Baggy
Jeans
Denim fashion changed itsface yet again in the
1990s, as the grunge era in fashion began. In this decade, jeans became more
about slouchy, casual style than something one would prefer as a dress up
essential. Multiple pockets and tabs, head-to-toe denim ensembles with
dungarees and dresses were among the trendier looks which were in vogue among
younger women. The rise of hip hop brought about a rise in the popularity and
preference of baggy jeans, for men.
2000s - Skinny
Jeans Take Over
In the early 2000s, pop stars popularized the
trend of ultra low-rise jean. Denim also became a fashion staple once again,
becoming an appropriation and necessity. Flare and boot cut denim were among
the most popular cuts of the early 2000s and a hit in an array of washes. But
the biggest revolution in the denim style story of the decade began in the
mid-to-late 2000s, with the resurgence of the skinny jean as an offering of
innovations in denim stretch technology.
2010s- Higher
Waists and Cropped Legs
The trend in denim fashion headed towards
variety, although skinnier styles for women remained the most popular by a huge
margin, and are a fashion mainstay for most women, because of their versatility.
High-waist jeans had their own segment of popularity.
2019 – GYMJNS
This is slated to be the next evolution in
denims with features like a '4-way dynamic stretch' or an 'ergonomic
construction,’ making denims perfect for workouts as well. Keeping in mind the
demand for something cool, durable and versatile to match the fast-paced life
of a millennial, GYMJNS are designed for the outrageously stylish fitness
enthusiast. The first brand to introduce these denims is Spykar. These denims
are ideal for those who like to pack their day with many exciting things including
work-outs. What makes them a wardrobe must-have is their super comfortable and
stretchy nature with a great fit and sporty styling.
No comments:
Post a Comment