Aesthetically designed, these speakers come in a wide range, which includes Shrimad Bhagavad Gita, Hindu Bhajan Speaker, Amrit Bani Speaker, Ibaadat Quran Majid Speaker and Bhakti Maalai Speaker, amongst others. These speakers can be ordered on devices.shemaroo.com, Amazon, Flipkart along with leading retail outlets such as Croma and Reliance Digital to name a few
Earlier in the year, Chingari took a giant leap in the Social Commerce space by adding a ‘SHOP’ feature to its videos. Chingari will be leveraging this feature in its association with Shemaroo speakers. As a part of this partnership, Chingari users will be encouraged to make videos promoting these unique speakers. Making it a win-win situation for the brand, the platform as well as the Influencer in a cross-promotion of sorts. Chingari is a big believer in growing together with its network of influencers by building a ‘creators economy’ and this initiative is a positive step in that direction.
Mr. Sumit Ghosh, Co-founder & CEO, Chingari App, said, “At Chingari we are ushering in a new generation of influencer marketing wherein the creators will get a percent of the sale that they generate for a brand. We are excited to start this journey with Shemaroo speakers and looking forward to on-boarding more brands in the near future.”
Mr Rahul Mishra, Marketing & Communication Head, Shemaroo said, “This is a great step in measuring the impact of Influencer Marketing. Our symbiotic relationship with a partner like Chingari helps in initiatives like these where we bring the best of business and marketing together. While influencers will create videos to demonstrate features of our Bluetooth Speakers in the festive season, Chingari's technology integrations will help us analyze its impact through impressions, clicks and sales on Amazon. We intend to introduce more such initiatives with partners like Chingari who have a strong bent towards marketing analytics and its impact on business."
Mr Deepak Salvi, Co-founder & COO, Chingari App, stated “We have always had a special relationship with our content creators. We are taking this relationship a notch up through this partnership with Shemaroo devices and giving users on our platform an opportunity to monetise their content through this exciting proposition.”
Chingari has emerged as the one-stop app for entertaining, engaging videos and has been working on adding value to its content creators by enabling them to create unique content that gets liked, shared & monetised on the app.
About Shemaroo Entertainment:
Shemaroo Entertainment Limited is a leading global content powerhouse, which has played a pioneering role in the arena of content ownership, aggregation, and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years. With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids. The company’s innate ability to sense the pulse of what an audience will consume, has not only helped it become a trusted partner to few of the biggest media platforms such as YouTube, Netflix, HotStar, Star Gold, Zee Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped Shemaroo create entertainment experiences, in ways never thought of. Today, Shemaroo has evolved to be an entrenched player in the digital ecosystem. The entry into the Limca book of records with #FilmiGaaneAntakshri on Twitter is proof of Shemaroo staying true to its ‘digital first’ vision. Shemaroo also launched its own video streaming platform ShemarooMe in 2018 and recently strengthened its outreach by entering the broadcast business with Shemaroo MarathiBana, a Free-To-Air Marathi movie channel and Shemaroo TV, a Hindi General Entertainment, Free-To-Air channel that offers an exciting bouquet of highest TRP rated daily soaps to entertain the viewers across India.
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