- WinZO collaborates with the French giant, Gameloft, lists Asphalt 9 on WinZO.
- The collaboration will enable Gameloft to enhance their presence in Indian vernacular markets through WinZO’s 65 million+ user base.
- For Gameloft, India accounts for 12% of downloads but accrues only a meagre 0.6% of their global revenue share, a challenge that WinZO is strategically positioned to help solve and aid.
- WinZO Store facilitates the sale of in-app currencies at the lowest commissions compared to any conventional app stores such as Google Play Store, Apple Play Store amongst others.
Mumbai, November 28, 2021 - India’s largest social gaming platform, WinZO has partnered with the France based global gaming giant, Gameloft to help them catalyse their reach and revenue in Indian vernacular markets. Gameloft is a global market leader in casual gaming and has over 150 massively popular titles, such as Asphalt 9 and other action & racing games, garnering over 1.2 billion downloads worldwide. Understanding the merit in increasing vernacular reach, Gameloft will leverage WinZO’s 65 million+ user base to improve monetization in India. Gameloft in order to further distribute to the deeper parts of the country will leverage WinZO’s users, based in India’s tier 2 to tier 5 markets, 80% of whom are consuming the games in non-English languages.
India accounts for 12% of downloads, translating into approx. 150 million users, but accrues only a meagre 0.6% of their global revenue share making it a high potential market and an underutilised one. For Gameloft, this is a challenge that WinZO is strategically positioned to help solve and aid. As a part of this collaboration, WinZO will also be offering it’s platform’s capabilities such as streaming, gaming formats, and WinZO Store to drive Asphalt 9’s revenue. This serves as an apt opportunity for Gameloft to better monetise the vast engagement coming from the region.
Apart from hosting over 80 games in 12 vernacular languages and multiple formats, WinZO facilitates more than 2.5 billion micro-transactions per month. The platform also has an in-app marketplace, WinZO Store, that facilitates the sale of in-app currencies at the lowest commissions compared to any conventional app stores such as Google Play Store, Apple Play Store amongst others. WinZO has quickly emerged as a new avenue of distribution for game developers who have been concerned about the hefty commissions charged by other dominant app stores. Over 300 game developers who have integrated their games on WinZO have benefitted from WinZO’s unique and innovative integration methodology that promises a 100X revenue when compared to alternative revenue sources.
This collaboration will also see WinZO deploy its strong influencer base to increase user awareness and penetration regarding Gameloft’s global titles. Mobilization of this captive regional influencer base will create localized content around these titles, which would potentially garner 1 Billion + impressions. Content specific to these titles will be live streamed in 12+ languages with an eventual target to drive sales and run live deals.
Commenting on the new association, Paavan Nanda, the CEO & co-founder of WinZO said, “WinZO is glad to have partnered with yet another world-class publisher Gameloft to help them leverage our strong market presence and its deep understanding. More than 60% of our 65 million+ user base are premium paying users which makes us well positioned to help big global companies to increase their presence in India’s booming vernacular gaming market. Today, India is at the forefront of the global gaming scenario and considering that we are at the cusp of this opportunity we believe we can ably leverage our tech and market capabilities to tap this boom and make it noticeable on the global grid.”
This partnership comes ahead of WinZO’s recent partnership with another France based casual gaming major- Voodoo to bring two of their most popular titles Crowd City and Dune on WinZO. WinZO is known for its innovative micro-transaction model which is a proven success in developing markets like India where the propensity to spend over gaming is considerably low. WinZO constantly works towards development of Indian Gaming Ecosystem towards which they recently announced the launch of The Gaming Lab initiative in collaboration with marquee investor Kalaari Capital, asides its standalone Game Developer Fund-III of $20 million.
About WinZO
WinZO is India’s largest social gaming platform which hosts 80+ Skill based games including Cricket, 8 ball Pool, Chess, Quizzes and Fantasy in 12+ vernacular Indian languages. Trusted by 65 million+ users across India, WinZO clocks 2.5 billion + microtransactions per month.
Founded in 2018 by second time entrepreneurs, Paavan Nanda and Saumya Singh Rathore,WinZO is a series C funded venture backed by global gaming and entertainment investment funds such as Griffin Gaming Partners, Maker’s Fund, Courtside Ventures, Pags Group and Kalaari having raised a total capital of $98 million.
WinZO facilitates game developers to onboard their games on the WinZO app through its self-serve console (console.winzogames.com) and provides ready access to 65 million+ users and an opportunity to instantly monetize games. It uses cutting-edge world-class technology including Machine Learning, Big Data analytics to ensure Skill based matchmaking for users.
Download the WinZO app from www.winzogames.com (Android) or Apple App Store.
About Gameloft
Gameloft SE is a French video game publisher based in Paris and founded in December 1999 by Ubisoft co-founder Michel Guillemot. The company operates 19 development studios across the world and publishes games with a special focus on the mobile games market. Gameloft was acquired by media conglomerate Vivendi in 2016.
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