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Siddharth Devnani

Co-Founder & Director, SoCheers

Siddharth Devnani is the Co-Founder and Director at SoCheers. Having a Production Engineering degree along with an MBA in Operations, he started his career interning with Tata Motors and Future Group (Pantaloon Retail), which gave him hands-on experience on the value chain management and helped him understand the importance of seamless back-end operations. In 2012, he joined Naaptol.com where he managed the operations of an entire category and innately curious, also took the extra effort to learn the nitty-gritties of e-commerce. It is at this point in his career that he started to consider the possibility of becoming an entrepreneur seriously, and finally took the plunge in 2013 when he partnered to establish his own Social Media Marketing agency, which has since then evolved to a digital-first, full-service Advertising & Marketing agency.

In his own words, co-founding SoCheers was one of the boldest steps he took, and over the years, he has helped build the company to what it is today. From initially 2 interns to a highly skilled team of over 140 people now, from managing smaller accounts to running campaigns for global brands, Siddharth has been there for it all, setting up the team, evolving the processes, and scaling up the agency’s offerings. He also heads the finance team and is responsible for the revenue generation of the agency, ensuring the continued profitability for the organisation. Gradually, his role has grown to include establishing and spearheading the media planning & buying division. More recently, he was at the centre of setting up the Digital Intelligence & Analytics (DIA) division, introducing social listening and other data-driven services to the list of the company's offerings

It would be fair to say that Siddharth lives and breathes digital. Not only is he heading the technology branch of SoCheers, but he is often the person who can be seen foreseeing some interesting digital trends, which one might find in reports months later. This marks his in-depth knowledge and analytical mindset, not only for SoCheers but also for the entire digital ecosystem. As the last couple of years made digital mark its importance and acceptance amongst the brands, Siddharth strongly anticipated the further acceleration of the medium and how it will be at the core of every marketing strategy. Some of his opinions can be found in this piece by Financial Express Brandwagon’s ‘Back To Business’. Some of his more recent assessments can be found in this article by Adgully.

His excellence has been recognised time and time again by several renowned entities, honouring him with prestigious accolades. Some of them are Inkspell Drivers of Digital Awards, 2021; Agency Reporter 40 Under 40, 2021; and the Impact Digital Power 100, 2020. Moreover, he has been the moderator for the Adgully Digixx 2021 Summit and Awards. He was delighted to be engaging with the panellists for the discussion on the topic - New Categories Cracking The E-Commerce Code. In December 2020, he also did a Live Instagram Session with Aleena Gandhi from Social Media Dissect where they discussed the biggest lessons learned in the most unusual year and what to expect in 2021.

Born and brought up in Mumbai, Siddharth loves getting away from the city whenever work allows. He loves reading and multitasking, and you will usually find him juggling between the endless tabs he has open on his laptop.

Social Media Links:

Facebook - https://www.facebook.com/simplysiddharth

Twitter - https://twitter.com/SiDoxic

Instagram - https://www.instagram.com/sidoxic/

LinkedIn - https://www.linkedin.com/in/siddharthdevnani/

SoCheers

SoCheers is an independent digital-first full-service advertising agency based out of Mumbai, servicing both domestic and international clients. Having started with just a team of 2 in 2013, today the agency has expanded to include over 140 passionate individuals who have consistently produced clutter-breaking campaigns, which aim to make a significant impact while setting industry standards. SoCheers has worked with over 450 clients and currently has a strong client roster of more than 100 brands comprising several prominent cross-industry names like Amazon Prime Video, Tata Consultancy Services, Star Group, Lupin Group, Sony Pictures Entertainment India, Godrej Interio, PokemonGO, MeeMee and Popeye’s India, to name a few

The agency offers a wide gamut of digital marketing services, including but not limited to, social media marketing, design, content creation, social listening, video strategy & marketing and media strategy & planning. SoCheers has also established key business verticals which are designed to cater to the clients’ requirements in a forever changing advertising landscape. The research and data analysis, by the recently added Digital Intelligence & Analytics (DIA) Division, has already helped create specialised playbooks and significantly increase the clients’ outputs. And SoCheers Films has been scaling up on a mind-blowing average of 75% per year, since its inception in 2016.

In a market where surviving and getting the opportunity to service global brands as an independent agency is rare, SoCheers has maintained its independent status with pride and success. The continuously accelerating year-on-year growth numbers also speak to the fact. The last fiscal year, even with the pandemic, saw a 39% increase in overall revenue and it rose to 65% in 2021-22. Moreover, the production capabilities skyrocketed from 2X to 10X in the midst of the pandemic and the team size grew from 90 to 140+.

Over the last couple of years, SoCheers has augmented its creative capabilities by blending crisp and intense storytelling with the relevant and latest digital marketing technologies to build impactful and meaningful campaigns, which have given the agency an edge over the others. Campaigns like The Family Man Job Hunt (Amazon Prime Video), Mirzapur S2 - Purvanchal Ke Samachar (Amazon Prime Video), Venom #ChocolatesMissing (Sony Pictures Entertainment India), Nickelodeon #YogaSeHiHoga (Viacom18 Pvt. Ltd.), BreastFeeding Week (MeeMee), etc. have not only gotten insane love from the audience but have also produced definite and bold results for the brands.

The efforts put into these projects have also been validated with multiple award wins both on national and international stages, namely The Webby Awards 2022, Spikes Asia 2022, Goafest Abby Awards 2022, YouTube Works Awards India 2021, MMA Smarties 2021, IAMAI India Digital Awards 2021, Kyoorius 2021, Webbys 2020, Promax Asia 2020 and Campaign India Digital Crest Awards 2020, among several others. The agency has also solidified its standing among its peers with some prestigious wins to its name, like the ‘Diverse - Inclusive Workplace of the Year’ at the Campaign India Women Leading Change Awards 2022; ‘South Asia - Independent Agency of the Year’ at the Campaign Agency of the Year 2021; Winner at the Agency Reporter India's Fastest Growing Digital Agencies 2021; ‘Digital Agency of the Year’ at the IAMAI India Digital Awards 2021; and many more.

Moreover, the agency has been impacting the industry in more ways than one, with its leadership voicing their opinions and sharing unique insights on several topics ranging from brands’ role in social issues, agency culture, right approach for the brands to take on Women’s Day, recent evolution of entertainment marketing, trends in a post-pandemic era, causes of heavy attrition rates, growth of digital, and more.