It’s raining accolades for Zindagi in 2022 as it brings home 11 prestigious awards for path-breaking stories that travelled the world. Recently, Zindagi original show Qatil Haseenaon Ke Naam won ‘Best Anthology’ at Asia Pac’s most prestigious Asian Academy Creative Awards, held in Singapore.
This year has been one of celebrations as
two of Zindagi’s original series Qatil Haseenaon Ke Naam and Dhoop Ki Deewar won 6 & 5 awards respectively. Starting with Promax India Awards, Zindagi won ‘Best Key Art Design’ and ‘Best Social Media Campaign’ award for their popular series, Dhoop ki Deewar. Dhoop ki Deewar is a show revolving around lives of two youngsters from India and Pakistan that turn upside down when their fathers are martyred in war. It is a heartbreaking account of the aftermath of war that the families of martyrs live each day. The promotional campaign beautifully woven around the thought ‘Heart over hate’ displayed this horrifying effect of war with positive messages of peace. The creatives used were minimal and new-age to connect with the younger audiences who engaged with the campaign and made it larger than just communication of a show.
Additionally the show also won the CMO Asia Award & Promax Global Excellence Award for ‘Best use of social media’ in Marketing. It also won for ‘Best Music on web’ at the Screenxx Summit.
This year has been eventful; and there was no stopping as the much-loved original series, Qatil Haseenaon Ke Naam also brought home many awards. This series is a first of its kind South Asian desi-noir anthology series of women taking charge after being wronged by men in their lives. Its unique and bold storytelling attracted immense love and accolades alike from across the world.
The series bagged ‘Best thriller Show on web’ at the SPOTT Awards, ‘Best Title Sequence’ at Promax India and even ‘Best Programme Campaign’ at Promax Asia.
And it doesn’t end here, celebrations galore for team Qatil Haseenaon Ke Naam as Meenu Gaur won ‘Best Director’ Award at the Digital Reinvent Awards. The series also represented India on a global stage, making it the national winner at the Asian Academy Creative awards and ultimately taking home the Grand Award for the ‘Best Anthology’.
Talking about these wins, Shailja Kejriwal, Chief Creative Officer, Special Projects, Zee Entertainment Enterprises Ltd, said, “Today, we feel incredibly proud as Zindagi bags this recognition at various global platforms. It has been a very challenging journey for us, but we are thoroughly elated with the way our content is being received globally. We want to stay true to our vision of redefining storytelling and bringing to audiences beautiful stories that they can resonate with.”
Zindagi’s success in 2022 is another step towards an inclusive approach in content and bridging the gap between countries. These awards reinstate Zindagi’s belief that collaboration is the way forward in content creation to tell stories that create conversations along with being entertaining. After Zindagi’s relaunch on ZEE5 in 2020 with the thought ‘Zindagi Milke Jeeyenge’, it curated numerous popular shows for audiences globally while also foraying into originals. The much appreciated and critically acclaimed series, Churails was the first original followed with Ek Jhoothi Love Story, Dhoop ki Deewar, Mrs. and Mr. Shameem and Qatil Haseenaon Ke Naam. In 2023, Zindagi is set to bring Fawad Khan back to screens with its much-anticipated original directed by Churails director Asim Abbasi among other original shows.
All Zindagi shows are available on ZEE5
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