National, Wednesday 23 August 2023 – SuperBottoms, India’s Leading Sustainable Baby and Mom Care brand, has raised $5 million in its recent series A1 funding round led by Lok Capital and Sharrp Ventures. This round also marked the third investment of DSG Consumer Partners and Saama Capital in the company, which is a testament of SuperBottoms’ enduring value proposition and the industry confidence in its continued growth and potential.
This funding infusion represents a significant step forward for SuperBottoms, enabling the company to embark on the path of category expansion and offline growth. With a strategic vision to establish cloth diapering as a preferred choice, SuperBottoms aims for a diverse portfolio that appeals to a wider audience. Concurrently, it's extending its physical presence, forging real connections with customers. This reflects SuperBottoms' commitment to enriching experiences, nurturing partnerships, and fostering holistic, sustainable growth.
Commenting on the investment, Pallavi Utagi, the Founder of SuperBottoms said "As a brand deeply cherished and trusted by our customers, at SuperBottoms, we've been appreciative of the unwavering support from the parent community. Together, we've nurtured a journey that revolves around trust, safety, and the well-being of our little ones. With the funds raised, we aim to drive initiatives that spread awareness about Cloth Diapering to a wider audience throughout the country. We're thrilled to join forces with consumer-oriented investors like Lok Capital, Sharrp Ventures, DSG Consumer Partners, and Saama Capital as we expand our reach and strengthen our commitment to creating a robust brand for children."
Speaking about betting big on SuperBottoms, Venky Natarajan, Managing Partner at Lok Capital said “Pallavi’s journey, born out of a real personal need as a new mother, is inspiring. The company has scaled remarkably, while upholding its commitment to sustainability and catering to their audience with empathy. SuperBottoms' innovative approach to eco-friendly baby products has resonated deeply with consumers, and their dedication to quality and environmental responsibility stands out. We look forward to being a part of this journey, supporting SuperBottoms as they continue to redefine this market and pave the way for a greener future in childcare.”
Echoing the same, Rishabh Mariwala of Sharrp Ventures commented “As a strong believer in building a sustainable planet, I see SuperBottoms as a business that can truly make a difference while also building a viable business that solves real consumer problems. We are excited to be a part of their journey of changing the world – one Cloth Diaper at a time.”
Recently Bollywood’s Rani and SuperMom - Alia Bhatt and SuperBottom’s Pallavi Utagi, both deeply committed to enhancing the well-being of children through extensive research into sustainable products, united to advance their shared mission. By spearheading market transformation through innovative solutions and opting for 100% sustainable and safe cloth diapers for babies, they are taking a resolute step towards promoting a philosophy of guilt-free diapering.
Founded in 2016 by Pallavi Utagi, SuperBottoms has cemented its reputation with its sustainable and thoughtful approach to baby and mom care. At the forefront of SuperBottoms' product lineup stands the coveted UNO Cloth Diaper. Their extensive range of products includes Cotton Langots, Potty Training Pants, Kid's Clothing, and more, demonstrating the brand's profound understanding of essential baby care. Expanding its horizons beyond traditional baby care, the company introduced the pioneering MaxAbsorb™ Period Underwear, providing a safe and conscious alternative to conventional plastic-based period care products. Over the years, SuperBottoms has solidified its leadership in the Cloth Diaper category, consistently ranking as a top seller on prominent platforms like Amazon India.
About SuperBottoms
Founded in 2016 by Pallavi Utagi, SuperBottoms is an online-first sustainable brand of reusable Cloth Diapers and baby products focused on awareness and increased adoption of reusable Cloth Diapers in India besides the daily needs of babies & toddlers. Run by a core team of parents, 90% of whom are mothers, it’s trusted by 20 lakhs+ parents. SuperBottoms UNO, its flagship product is an organic reusable diaper with the capability to stay dry all night. Made with organic cotton pads, it is very gentle and safe on the baby’s delicate skin. With one-size-fits-all functionality, it has a patent pending for its innovative buttoning system that enables the same diaper to be used for babies up to 3 years. A leader in the Cloth Diaper category in India, it’s also a bestseller on marketplaces like Amazon India.
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