Wednesday, 27 March 2024

Percept’s High Bliss Hospitality and Zorawar Kalra launch Super Restaurant, 'La Mar' – 18,000 sq. ft. design and culinary marvel at Worli, Mumbai!


~ Percept’s High Bliss Hospitality and Zorawar Kalra join hands to revolutionize the fine dining and entertainment space ~

Mumbai welcomed its only Super Restaurant – ‘La Mar’ on March 22, 2024. Aptly christened ‘La Mar’, Spanish for “the sea”, the sprawling 18,000 sq. ft. property is nestled on the coastline of Worli and offers a unique visual and gastronomic adventure. The bespoke design and culinary narrative seamlessly blends natural elements of cuisine, décor and curated world class entertainment while amalgamating the enchanting allure of the sea.

‘La Mar’ is the brainchild of award winning culinary maestro, Zorawar Kalra, and High Bliss Hospitality, a Joint Venture between Percept and Panchshil. ‘La Mar’ heralds the first venture of the two business powerhouses, and marks a first in their joint hospitality endeavor pan India.

The exclusive pre-launch party held on March 20, 2024, saw global music legend Alan Walker visit ‘La Mar’ where he surprised patrons with a half hour medley of his hit songs. Guru Randhawa and Ananya Birla were also spotted at the pre-launch party.

The ‘By-Invite’ gala launch of La Mar on March 22, 2024 saw over 800 high profile guests spanning leading names in the corporate, Bollywood, fashion and media industry attend including Sophie Choudry, Orry, Ronit Roy, Kim Sharma, Aamir Ali, Nia Sharma, Shama Sikandar, Arjun Bijlani, Shekhar Suman, Shivashish Mishra, Sharman Joshi, Vikas Bhalla, Miss Malini, Alfia Jafry, Siddharth Kanan, Ritu Shivpuri, Kunal Vijaykar, Ramesh Sippy, Kiran Juneja, Gautam Gulati, Ashmit Patel, Nisha Jamwal and Tasheen.

Spread across 18,000 sq. ft., La Mar’s stunning visual design is apportioned into three distinct sections, each offering a unique ambience and exhilarating experience that will leave guests in awe. The Lower Level set in the scenic outdoor at the entrance of La Mar, offers a charming escape with Mediterranean vibes, lush greenery and welcoming cabanas, offering patrons a tranquil slice of alfresco dining while soaking in the panoramic seascape.

The enclosed ground-floor restaurant is an immersive tribute to the magic of the sea. A visual symphony in myriad shades of blue with fabrics mimicking rippling waves, the design orchestrates a dynamic connection between the surrounding vista, concept and cuisine of the restaurant. The high octane Bar above the restaurant seamlessly extends the concept of the sea as it weaves the ground floor's material palette in deeper, more opulent tones. Reflective surfaces enhance interactivity and creativity within the space, creating a dynamic atmosphere. Central to the design is an island bar counter with multiple levels in the seating areas demarcating the VIP and Private Zones.

The cuisine of La Mar is inspired from the vibrant tapestry of culinary legacies of the European continent, and highlights the miscellany of flavours, techniques and cultural nuances that define Mediterranean and European fare, while synchronizing them with the abundance of locally sourced ingredients from the Indian sub-continent. The menu offers Tapas that includes Smoked Duck Cumberland Sausage, Goan Chorizo and Black Forest Ham Pincho, Burnt Flour Grissini and Crispy layered potato to Soups and Salads that include Truffle and Cauliflower Soup, Eze Village Chicken Soup, Fire Grilled Scallops and Burrata. The Raw Plates encompass Yellowfin Tuna Ceviche, Buff Carpaccio and Watermelon Tartar, while The Charcuterie and Fromage selection offer cold cuts and cheese such as Salami Milano, Honey Glazed Ham, Hard Cheeses, Semi-Firm cheeses, and Soft cheeses. The Small Plates showcase delectable Spiced Corn Ribs, Truffle and Scamorza Croquettes, Baked Brie, Crispy Duck Leg, Pork Belly Burnt Ends, Grilled Lamb Chops, Lobster Roll and Grilled Octopus. The exclusive range of Caviars featuring Ossetra, Keluga Queen and Beluga promise to be a treat for refined palates. The Dessert spread offers luscious Hazelnut Gateau, Brown Butter and Olive Oil, Tiramisu A La Mar, and the Chef’s special Dessert.

To ensure that patrons enjoy fresh air within the enclosed space, La Mar has invested in hi-tech ventilation and state-of the-art cooling systems. Employing the art and science of scent marketing, La Mar has installed an organic blend of fragrance infused elements across the sprawling venue to micro mist vibrant aromas around the clock to ensure a blissful sensory experience for patrons.

La Mar will be presenting a specially curated entertainment calendar around the year with cutting edge music artists, trending DJs and specially curated Live Acts. La Mar will benefit from the Sunburn brand franchise as the carefully designed programming coupled with marketing and creative support will ensure a roster of exclusive content spanning unplugged artists, live acts and evenings dedicated to musical legends. While the alfresco dining area and the enclosed restaurant downstairs will present a melange of Retro, Jazz, Deep House and Chill music at an optimum decibel level enabling conversations to flow between guests, the high energy Bar area on Level One will feature a spectrum of live artists who will turn up the decibel and energy levels to get guests to groove to their high tempo beats.

The distinguishing feature of La Mar is the duality that the multi-level restaurant offers to discerning patrons from the verdant outdoor area to a robust party vibe in the internal sections. The gastronomic adventure and bespoke live entertainment offers a distinctive, immersive, multi-sensory dining experience at par with the best restaurants around the world! La Mar invites guests to a slice of heaven by the sea, with an aim to rewrite the rules of dining and entertainment!

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