India, 26th February 2025: A rising star in India's beverage business, Cup-Ji has created history by receiving the “Packaging Innovation Award” at the renowned Gulfood 2025, one of the biggest food and beverage shows in the world. Founders Jay and Aakash Sotta, from a family with a legacy of 100 years in the tea trade, are on an incredible journey of innovation which led them to Shark Tank India and then to international fame, making their journey notable. Cup-Ji won at Gulfood 2025 against 5,500 exhibitors from 129 nations, which is a significant turning point for Indian entrepreneurship on the international front.
Cup-Ji is an innovative beverage cup, designed with a pre-filled base, sandwiched between the base of the cup and a sealed aluminium foil/filter mesh — simply add hot water, and you're ready for a high-quality beverage in seconds. This product, owing to its hassle-free packaging and preparation, is perfectly suited for on-the-go consumption.
_“Getting recognised on a global stage not only boosts our morale but our export revenue numbers as well. We’re now even more motivated and geared up to be the future of beverage consumption not just in India but globally.”_
*-Jay Sotta and Aakash Sotta, Founders, Cup-Ji*
Cup-Ji with its products is dedicated to changing drinking habits around the world. The brand provides products that put the three main pillars first – convenience, taste, and health. Whether it's tea and coffee with no added sugar or green tea blends prepared with the Whole leaf Teas and real ingredients, every product is created with these ideals in mind. To make healthy beverages more palatable, Cup-Ji’s green teas come in desi flavours, enhancing the taste while staying relevant to the customers' preferences. At the core of this invention are the brand's portable cups, which meet the rising need for on-the-go, healthful drinks. Cup-Ji is focused on offering easy, healthy options for consumers on the move, because as per research, most people consume at least 3-4 cups of beverages daily, with 3 typically consumed outside the home. Already popular in markets like Kuwait, Saudi Arabia, Australia, Dubai, Japan, and Iraq, Cup-Ji is ready to ship to numerous countries after its victory at Gulfood 2025, expanding its global presence.
As the only Indian brand to receive the prestigious “Packaging Innovation Award,” Cup-Ji has set a new benchmark for innovation and quality in the beverage industry. As demand for their products continues to rise, the brand’s success story is a testament to the power of innovation and the limitless potential of Indian startups. With a growing international presence, Cup-Ji is ready to redefine how the world consumes beverages, one cup at a time.
Gulfood Website - https://www.gulfood.com/innovation-awards
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