National, 26th September, 2024 – Bombay Shaving Company, known for its innovative hair removal products and exciting marketing campaigns, has established itself as a grooming game-changer brand for men. By transforming the way men approach their personal style and catering to the needs of its core consumers, ‘Gen-Z’s’, the brand has upgraded its trimmer range with a groundbreaking innovation providing power packed solutions - to enable men to express themselves limitlessly.
In just nine months, the company has achieved over ₹100 crore in ARR, capturing the imagination of style-conscious, self-aware Indian men. Bombay Shaving Company’s trimmer range is redefining grooming by encouraging men to express themselves freely through their hair, going beyond traditional methods and breaking long-standing stereotypes
With Gen-Z's increasing contribution and influence on culture, commerce, and content, Bombay Shaving Company has embraced a 'Gen-Z-first' approach. Their innovative products and exceptional post-sales care are tailored to meet the diverse grooming needs of young men, from facial hair to full-body trimming. Selling over 2,000 units daily, the trimmer portfolio offers an unmatched value. Through engaging content that merges trending conversations with unique influencer collaborations, the brand resonates with Gen-Z, providing insights to inform their grooming choices and fostering a loyal community.
Link to the rap video: https://www.instagram.com/
Commenting on this growth, Mr. Varun Gupta, Chief Growth Officer at Bombay Shaving Company said “As we explore this high-growth and promising category amidst the evolving grooming landscape, our brand is uniquely positioned to lead the change. From consumers using razors as the go-to product, our focus is transitioning to a more comprehensive grooming-first approach that meets diverse needs across pan India. At Bombay Shaving company, we are at the forefront of redefining this space by moving beyond traditional devices and focusing on content, infrastructure, and insights. Our goal is to be a supportive partner for Gen-Z, helping them make informed grooming choices. By prioritizing unmatched value over the competition, I believe we’re perfectly positioned to steer the way in transforming men’s grooming for a new generation”
The new upgraded trimmer portfolio by Bombay Shaving company is packed with best-in-class features that score higher on performance and value than competition in every way, making it a compelling choice for men who have just started out on their grooming and styling journey. For instance the Powerplay NXT trimmer provides:
- 90 Mins runtime
- C-Type Charging
- 5 Multicolored blade attachments
- For Just 699
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